ABSIM_Training Program_Powered by Abscissa

StructureCourse

GET TRAINED DIGITALLY WITH US

STAY ALWAYS ASTEP AHEAD

Modules12345678

9101112131415

Digital Marketing Overview Email Marketing

Ecommerce Marketing

Lead Generation For Business

Content Marketing

Creating Internet Marketing Strategy

Affiliate Marketing

Making Money Via Ad sense & Blogging

Website Planning & Creation

Search Engine Optimization

PPC Advertising & Google Ad words

Social Media Marketing

Mobile Marketing

Google Analytics

Online Display Advertising

Digital Marketing Overview

Digital Marketing Overview Training Process

DefinitionWhen all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.

ProcessDigital Marketing consists of a 6 step process

VisibilityBringing targeted trafficEngagementLead GenerationMeasurementRetention

BenefitsThis being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

STEP1Understanding Marketing and its overview

STEP2What is Digital Marketing

STEP3Advantages of Digital marketing over TraditionalMarketing

After Learning Digital Marketing Overview You will be capable toUnderstandYou would be able to grasp all the fundamentals of digital marketing, which would enhance your knowledge about marketing and further provide useful insights about how to proceed with digital marketing from the scratch.

PlanAfter understanding the basics, you would be able to plan out your business model all by yourself. You will learn the building blocks of digital marketing and how to proceed with marketing research while starting a new business.

ImplementA good plan leads to systemized implementation. After you have made a business plan, the next step would be implementing the same. This module will provide you knowledge.

Website Planning & CreationDefinitionA website is a collection of web pages. It is a window to your business, available in front of your prospect customers 365*24*7. A person interested in your product/service can view those on your website anytime of the day or night!

ProcessWebsite planning and creation starts from understanding the basics of internet and further advances to website planning and building on Word press.

BenefitsThis being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

Website Planning & Creation Training ProcessSTEP1 STEP STEP2 3STEP4 STEP STEP5 6

Understanding websiteplanning and overview

Pool those objectives under micro and macro activities

Understanding Internet, Web Servers, web hosting

Identifying primary and secondary keywords for your website

Defining Objectives/pages for your website

Designing blueprint a). Raw blue print b). Final blueprint

After Learning Website Planning & Creation You will be capable toPlanYou will be able to plan out your website including the number of pages, primary and secondary keywords, micro and macro activities and a complete framework on how websites are built.

DesignAn eye-grabbing website/webpage is like an icing on the cake! After learning this module, you will be able to design your website blueprints on a piece of paper, just like experts and agencies do it.

Search Engine OptimizationDefinitionSEO is the process of increasing the visibility of your web-pages on search engines like Google for targeted search queries (keywords)

ProcessSEO training process is quite exhaustive, consisting of 9 steps known to very few experts worldwide, meticulously crafted, keeping in mind the extensive hands-on practical exposure of the training program

BenefitsSEO increases the visibility of your website on search engines like Google. If Google has a spot dedicated to your website in it's top tier listing, it would increase potential traffic and can easily be the boost that you need to see your sales go through the roof!

SEO Training Process

23

STEP

STEP

4STEP

5

6

STEP

STEP

7STEP

89

STEP

STEP

1STEP Understanding Overview & Advantages

Add content to your website

Build quality back links

Monitor your ranking using various tools

Learn to do it by yourself and gain confidence

Do research for keywords

Create a website

On-page Optimize

Get website indexed in Google and other search engines

PlanA good plan is half work done. After learning SEO, you yourself will be able to plan and conceptualize SEO strategy as per latest search engine algorithm, to rank any website/webpage on top of search engines.

ExecuteWhether it's on-page, off-page or local SEO, whether you are outsourcing it or have an in-house team, this training will make you capable to execute SEO plans for any website/webpage all by yourself.

MeasureWhether you have an in-house team who does SEO or you have outsourced it, you will be able to effectively measure SEO strategies as per uyour plan. Not only this, measuring your business's performance(ROI) becomes a piece of cake.

After Learning SEO, You will be capable to

Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.

The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.

PPC Advertising, Google Adwords

Google Accounts for Vast Majority of Searches in IndiaAverage of 33.5 Minutes Spent on These Sites

Key Search Statistics: India

67.5 million unique searchers

6.4 billion searches

7.6 billion search result pages

1.6 billion search visit

Composition of Internet Searches in India

Google SitesYahoo! SitesAsk NetworkFacebookAll Other

Social media marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content that attracts attention and encourages users to share it on their social network. It tends to foster the brand awareness for the business and improved customer service. 

Usually, it is almost accessed by all those who have the access to internet making it the best platform to implement your marketing campaigns and that too at very low cost or no cost.

Social Media Marketing

Top 3 Social Networks in India

90 Million 33 Million 18 Million

Mobile marketing is marketing on or with the mobile devices such as smart phones, tablets etc. It can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

Knowing the fact that usage of mobile devices will increase by 26% by the year 2015, one can easily guess how important mobile marketing is from both a marketers and users perspective.

Mobile Marketing

Web analytics is one of the key aspects of digital marketing. It helps you to understand where visitors are coming from to your website (traffic source), their behavior, and web pages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.

In GA training @ Ab-sim, you will learn how data from web analytics can be used for marketing campaigns, conversion tools, segmentations, which, in turn can quadruple sales.

Google Analytics

DefinitionGoogle Analytics is the process of increasing the visibility of your web-pages on search engines like Google for targeted search queries (keywords)

ProcessGoogle Analytics training process is quite exhaustive, consisting of 9 steps known to very few experts worldwide, meticulously crafted, keeping in mind the extensive hands-on practical exposure of the training program

BenefitsGoogle Analytics increases the visibility of your website on search engines like Google. If Google has a spot dedicated to your website in it's top tier listing, it would increase potential traffic and can easily be the boost that you need to see your sales go through the roof!

What is Google Analytics?

Time span of users

3G Subscription in India(Mn)

CAGR = 91%

382

266173

88562317111667292012 2013 2014 2015 2016 2012 2013 2014 2015 2016

No. of Smartphone users in India (Mn)

1STEP Understanding Overview & Advantages 2STEP

Set up web analytics account 3STEPAdd tracking code in website and its pages

4STEP

Get familiar with key terms of Google Analytics 5

STEP

Setting up conversion matrix 6STEPReviewing statistics and taking corrective actions, if required

Google Analytics Training Process

SearchDisplayMobileSocial MediaEmailVideo

SetupAfter learning web-analytics, you'll be able to setup a/c, goals, conversions, matrix and segments to fetch important data

AnalyzeRead and understand different reports like traffic, sources, funnels(on the basis of reports and data states) available, you'll be able to analyze which traffic source is resulting in maximum goals conversion and see the performance of you WebPages.

ImproveAfter analysis, you would be able to jot down the key areas that require improvement and take corrective actions instantly, if required, to increase leads & conversion.

Online advertising also known as Internet advertising is the process of delivering promotional marketing messages to consumers through internet. It includes advertising networks, blogs, banner ads, rich media ads, interstitial ads, contextual ads on search engine result pages, social network advertising, online classified adverting, dynamic banner ads, e-mail marketing and cross platform ads.

It is quite result oriented as you can use targeted ads for different viewers to see different advertisements on the same page. Besides, it is less expensive than other forms of advertising, easily measurable and has wider coverage.

Online Display Advertising

After Learning Google Analytics,You will be capable to

Total Online Advertising Spend in India

(FY 2012-2013)

INR 2,938 CRBY MARCH 2014

INR 2,260 Cr(FY 2011-2012)

INR 1,750 Cr

38%

7%3%

13%

10%

29%

41%

34%

7%

10%3% 5%

1STEPUnderstanding email marketing and it’s importance 2STEP

Understand how emails and web servers work 3STEP

Different methods to implement email marketing

4STEP

Using tools to create e mailers 5STEP

Do’s and don’ts of email marketing 6STEPThe expert trainers share some best performing email methods and tools known

E-mail marketing is the oldest marketing platform in online marketing. The first marketing e-mail was sent in year 1994. Since then, after almost two decades, it remains one of the best marketing platform when it comes to communication and sales conversion. 

At Ab-sim, you will be learning various techniques of email marketing and how to overcome the major challenge most marketers face, i.e. reaching the inbox of the customer and hence realize the true potential of email marketing.

Email Marketing

Email Marketing Training Process

Commonly known as e-commerce marketing is actually the short form for Electronic Commerce marketing. It is the marketing carried out over electronic systems such as internet and other digital networks. This is one of the most effective and useful ways of conducting business.

As far as creating an e Commerce marketing strategy is concerned, there are a lot of things at your disposal that includes search engine optimization, content marketing, email marketing, social media marketing and so on.

Ecommerce Marketing

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. It is actually about creating a system to increase your sales force’s productivity and efficiency.

It happens to be one of the most significant parts of your marketing venture as it is the process through which you identify your potential customers and give your sales people the tools to turn them into customers by making the sale.

Lead Generation For Business

In the entire Digital Arena, Content is the king. Content Marketing talks about how you can create unique content for your website which resonates with your brand voice. 

India is a content consuming nation and henceforth content marketing helps in attracting the target audience to our website which ultimately gets converted into sales.

Content Marketing

7%

80%

26%25%

18% 17%

8% 11%13%

15%16%

21%

Retail - Movie

Retail - Food Tickets Jewellery/LuxuryGoods/Accessories

Fragances/Cosmetics Health Care

Health Care

E Commerce wave comes in from most unexoected quartersApparels, Luxury, Jewellery seen rising rapidly

% Reach of Retail categories

Highest % Growth in 3 month (Retail Category)

Computer Hardware

Consumer Electronics

Comparison Shopping

Computer Software

Apparel

After learning all the components of Digital Marketing it’s time to create the right internet marketing mix for our business which will help us in achieving the optimum results for our business.

Here we learn the right mix of every element for an enhanced business outcome.

Creating Internet Marketing Strategy

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

In this type of marketing the affiliates show the ads for the businesses on their own website and get paid if the customers click on their ads and visit the website of the respective business. It is a wonderful way to cover a large part of internet space with a very little effort by you.

Affiliate Marketing

World

wide

53%

29.5

13.8

10.3

19.8

51.5

28%

49%

46%

83%

China

India

Russi

a

Brazi

l

Blogs Have Seen High Growth in India Over Past YearEngagement Remains Low

Reach of Blogs Category

Average Time Spent on Blogs Category(Minutes)

1STEPUnderstanding affiliate Marketing Training Process 2STEP How businesses can use

affiliate marketing to generate more revenue and sales 3STEP How individuals can earn

commission through affiliateMarketing

4STEPUnderstand how to do affiliate marketing by other affiliates with the help of live Training 5

STEP

Different methods of doing affiliate marketing 6STEP

Get approved with an affiliate marketing company

Affiliate Marketing Training Process

1STEP

Understand Google Ad-sense 2STEPTricks to approve the Google Ad-sense account 3STEP Placing advertisements

on websites, thereby increasing your income

4STEP

Create blogs using the strategy of Ad-sense 5

STEPPlace advertisements on your blog(s) and wait for the first check from Google and/or other sources like various affiliate marketing companies

Ad-Sense is actually a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience.

Being very simple and proven solution provided by Google that already paying thousands of blogs and websites across the world it is quite trustworthy and reliable. Besides, it is very effective and result-oriented as ads displayed are relevant to the content of the blog or website.

Ad-sense & Blogging

Business Training Highlights

Make Money Via Ad-sense & Blogging Training Process

Knowledge requiredNo technical AssuredJob placements

curriculum CourseMost advanced

doubt sessionsClassesAttend

Case studies,Assignmentshands on practical delivery

After successful completion of the Training Program you not only become capable to track and monitor digital marketing performance but you will be able to plan conceptualize and implement Digital Marketing strategy yourself. Put simply, you become an expert in marketing any business online.

Open gates for multiple industries

Get a plethora of job opportunities in digital marketing industry

Skills and expertise for advanced career growth

Planning to start your own business? Get a wider reach with Digital marketing

Work as a part-time freelancer, make money online

Generate more qualified business leads & convert into sales

Increase business revenue with an extra outlet for sales- online

Save up to 60% of advertising cost with online advertising

Track and measure your performance with 100% accuracy

Expand your business to a wider geographical area by marketing it online

Your competitors are getting customers online.... don't get left behind

Digital Marketing will HELP

Outcome of the Training

What you gain?

Students like Management, Advertising, Design Engineering

Businessmen

Entrepreneur

Working professional

Looking for a job

We Will Make You An Expert

WHY Ab-sim

FLEXIBLE LEARNINGChoose from self-paced, recorded,

instructor-led – Classroom & Online models

At Ab-sim we do not have trainers but industry leaders and experts who share their rich experience and knowledge with you.

Entire training is based on assignments given to trainees for every module and evaluation done by trainers.

Get an industry-recognized certificate from Delhi School of Internet Marketing.

At Ab-sim you just do not learn but practically do it yourself. Also every module is taught practically as laptops are compulsory in class.

We bring to you the best in the business when it comes to training delivery.

We don’t fit squares into circles. Choose a program based on your

job role or industry type.

TARGETED APPROACH

Already tied up with 25+ Indian Corporate for internships and

growing each day.

INDUSTRY TIE-UP LEADING FACULTY

Curriculum updated every quarter to append the latest happenings

in the industry.

Advice for smarter marketing from experts to solve conceptual problems.

ADVANCED CURRICULUM LIFETIME QUERY SUPPORT

LEARN FROMEXPERTS

ASSIGNMENTPRACTICAL

TRAINING

CERTIFICATE

Trainees fromHundreds of startups, entrepreneurs and these few companies

Top 5 QueriesCAN YOU ASSURE ME THAT I WOULD GET A JOB ? Yes, we do provide job assurance. We line-up interviews for our trainees who are looking for job.

WHAT TYPE OF DEGREE/DIPLOMA WILL YOU PROVIDE ME ? We provide industry recognised certification in digital marketing recognized all over India in any industry.

CAN I PAY IN INSTALMENTS ? Of course, you can pay in two easy instalments

WHAT IF I MISS CLASSES ? Missed Class, not a problem at all. Yes, we do provide 12hrs free back-up classes.

WHAT IS THE AVERAGE STARTING PAY PACKAGE ? The average package for complete digital marketing profile is 3.20 lpa.

ABSCISSA MANAGEMENT SERVICES PRIVATE LIMITEDM 161/1B, 4th Floor, Kalka Bhawan, Gautam Nagar, New Delhi 110049

T: 011 41009692 | E: [email protected] | www.abscissa.in

M: +91 7042727970 | +91 9999793927

School of Internet MarketingLET'S TALK

Want to know more

Powered by ABSCISSA