ABP 2013 Sponsorship Brochure

Connect ■ Collaborate ■ Contribute

2013 Annual ABP

Conference

25th to 27th April 2013 ■ Wokefield Park, Reading

Sponsorship opportunities

Doing more with less

ABP Annual Conference 2013 “Doing more with less”

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About the ABP

“Championing the use of psychology to achieve effective & sustainable

performance for organisations & people at work”

The Association of Business Psychology (ABP) is a professional body representing a

community of practitioners and researchers who apply the principles of psychology to the

world of work. We define the term “Business Psychologist” broadly and as an inclusive title for

any individual with a demonstrable track record of applying psychology in an organisational

setting. Our members include Occupational and Organisational Psychologists as well as

professionals from other Psychology disciplines, HR, coaches, trainers and many more.

The ABP exists to: ■ Raise awareness of business psychology in industry

■ Engage with key individuals, entities and legislation that may affect work and

organisations

■ Provide thought leadership

■ Provide a forum for sharing knowledge and networking

■ Support the professional development of Business Psychologists

■ Ensure professional and ethical standards from our members

ABP Annual Conference 2013 “Doing more with less”

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The Conference

“Doing more with less: Thinking on the Edge”

This annual event is the only one of its kind,

as it is the only conference that provides

practitioners the opportunity to connect

and collaborate with like-minded people,

and contribute to the field of business

psychology.

The theme for the 2013 Annual

Conference is “doing more with less”. The

event will explore what business

psychology can offer in a post-recession

era of efficiency drives and rationalisation.

We showcase the latest thinking from both

research and case studies. Our high-

profile Speakers come from the worlds of

both industry and psychology to share

their experiences and explore ideas. Last

year we welcomed Keynotes such as

Baroness Susan Greenfield, and sessions

covering the latest work in talent

management, including a case study from

John Lewis Partnership.

Why people

attend

“Always mentally stimulating.

Great range of presentations, food

for thought, inspiration to

challenge my thinking, or where to

take my career next”

“Finding out what's new in Business

Psychology”

“The chance to meet other

psychologists who practise - in

whatever capacity (independent,

in-house). It's just good to get their

views on the market, 'keep my

finger on the pulse”

ABP Annual Conference 2013 “Doing more with less”

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Who attends

Profile A large majority of our delegates run their

own consulting businesses or operate as

independent Business Psychologists. A

further 20% of attendees work in-house for

large UK organisations or in some of the

world’s leading consultancies. Represent-

atives from Academia and HR complete

the picture.

Experience Our delegates are highly experienced

practitioners with a wealth of knowledge

in their chosen fields. With most having

over 15 year’s experience, they are expert

customers who know what they want.

They are also driven to understand the

latest developments in tools and services

from the industry’s leading suppliers.

Work Our experienced delegates typically work

with leaders and Senior Managers. They

primarily work in the areas of leadership

development, coaching, selection and

assessment and organisational develop-

ment and change. Many are also experts

in fields such as employee engagement,

psychometrics, training and talent

management.

63%

13%

7%

6%

4% 8% Independent

Consultant

In-house

Academic

HR professional

Other

17%

12%

14%

55%

2%

0-5

6-10

10-15

Over 15

N/A

56%

41%

38%

34%

21%

14%

14%

13%

12%

11%

4%

3%

Leadership development

Coaching

Selection & assessment

OD & change

Psychometrics

Employee engagement

Training

Talent management

Research

Team effectiveness

Creativity & innovation

HR consultancy

ABP Annual Conference 2013 “Doing more with less”

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Why sponsor?

“The ABP conference was one of the best events I have been to both in

terms of atmosphere & productivity. I made some great connections at

the conference & continue to do business as a direct result”

Steve Johnson, Oxygen Insurance

The benefits

Exposure

Raise your company’s profile within the

industry. Show potential clients what you

can offer.

Network

Connect with the delegates and build

relationships with existing and potential

customers.

Promote

Showcase your products and services. Use

the Conference to launch your latest

offerings and let delegates know what’s

new.

Engage

Discuss and engage with delegates about

their needs and how your services can

meet them.

What’s new

Having leading edge exhibitors and

sponsors is an integral part of the Annual

ABP Conference, and much work has

been done to enhance the offering to

those attending the 2013 event. This

includes:

■ New and larger venue with dedicated

exhibition area

■ Comprehensive exhibition facilities,

with an on-site venue team

■ Larger exhibition stand spaces at the

heart of the Conference thoroughfare

■ An expert Marketing and PR team

dedicated to promoting the Annual

Conference and those involved across

all platforms

■ Complimentary delegate passes that

can be given to your clients and/or

prospects

Our sponsors provide a variety services that support our work. If you think your

services would be of use to our members then we want to hear from you

ABP Annual Conference 2013 “Doing more with less”

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The packages

There are four levels of sponsorship available at the 2013 Annual ABP

Conference. A summary of these packages is outlined below.

Pla

tin

um

£1

,950

Go

ld

£1

,350

Silv

er

£8

50

Bro

nze

£5

50

Exhibition space

Complimentary delegate passes (x2)

Email the delegate list (after the Conference)

Full page advert in the Conference programme

Company logo on the delegate badge lanyards

Branded banner/flag displayed in exhibition areas*

Inclusion of promotional flyer in the delegate bag*

Sponsor key Conference activities or materials

Display promotional material on publications table

Promotion of logo throughout on flat screens TVs

Insert own promotional material into delegate bag

Company logo on ABP website, newsletter, etc

* Variations according to level of sponsorship

ABP Annual Conference 2013 “Doing more with less”

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The details

Platinum £1,950 (x2)

This is the premium level of sponsorship,

which provides maximum visibility both

during and after the event. It includes:

■ Pick of exhibition space, including:

o 2 x exhibitor passes (non-residential)

o 2 x complimentary Friday delegate

passes

o Cost price accommodation

including evening meals &

entertainment (£50pp per night)

■ Sponsor either:

o The delegate bags or

o The Conference Programme

■ Email the delegate list following the

Conference

■ A full page advert in the programme

■ A4 flyer in the delegate bags

■ Complementary promotional flag in

‘The Street’ (worth £250) with an option

to display a large hanging banner (first

refusal)

■ Insert your own branded promotional

item in the delegate bags (i.e. pens,

mugs, etc.)

■ A rolling advert on the flat screen TVs in

‘The Street’ and logo on the session

interval slides

■ Logo on the ABP Conference

homepage, marketing literature, the

newsletters and other promotional

material

Gold £1,350 (x8)

This level of sponsorship is ideal for those

wishing to take advantage of having

exhibition space at the event. It includes:

■ Exhibition space, including:

o 2 x exhibitor passes (non-residential)

o Cost price accommodation

including evening meals and

entertainment (£50pp, per night)

■ Sponsor one of the following:

o Speaker gifts

o Delegate bedroom gifts

o Mini Conference timetable

o Thursday night entertainment

o Friday night cocktail reception

o Friday night entertainment

■ Logo on the delegate badge lanyard

■ A5 flyer in the delegate bags

■ Option to provide your own promotional

flag to hang in ‘The Street’ (2 spaces

available) or display a large hanging

banner (first come first served)

■ Insert your own branded promotional

item in the delegate bags (i.e. pens,

mugs, etc.)

■ A rolling advert on the flat screen TVs in

‘The Street’ and logo on the session

interval slides

■ Logo on the ABP Conference

homepage, marketing literature, the

newsletters and other promotional

material

ABP Annual Conference 2013 “Doing more with less”

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Silver £850

This sponsorship level is perfect for those

wishing to have a good level of visibility at

the event, which includes the opportunity

to sponsor key elements of the Conference.

It includes:

■ A pop up banner stand on the

mezzanine level of ‘The Street’

■ Display of your materials on the official

publications table

■ Sponsor one of the following:

o White wine (Friday)

o Red wine (Friday)

o White wine (Saturday)

o Red wine (Saturday)

o Pens

o Pads

■ A postcard flyer in the delegate bags

■ Insert your own branded promotional

item in the delegate bags (i.e. pens,

mugs, etc.)

■ A rolling advert on the flat screen TVs in

‘The Street’ and logo on the session

interval slides

■ Logo on the ABP Conference

homepage, marketing literature, the

newsletters and other promotional

material

Bronze £550 This level of sponsorship provides a great

opportunity to raise awareness of your

brand and promote products and services

to ABP members during the Conference. It

includes:

■ Display of your material on the official

publications table

■ Sponsor either:

o The gala dinner gift bag

o ABP stick of rock

■ Insert your own branded promotional

item in the delegate bags (i.e. pens,

mugs, etc.)

■ A rolling advert on the flat screen TVs in

‘The Street’ and logo on the session

interval slides

■ Logo on the ABP Conference

homepage, marketing literature, the

newsletters and other promotional

material

Please note that exhibitor passes are not

included at the Silver or Bronze sponsorship

levels

ABP Annual Conference 2013 “Doing more with less”

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Floor plan

The Street is a beautiful open plan exhibition area with double height

ceilings, mezzanine level and atrium.

This area is the central hub of all activity, where delegate mingle at the coffee stations, relax

in the comfy seating, as well as access the main hall, syndicate rooms, bar, dining hall and

accommodation. . .

This means a constant follow of people and easy interaction with delegates.

ABP Annual Conference 2013 “Doing more with less”

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Our venue

DeVere Venues Wokefield Park blends the traditional with the modern to

offer a choice of accommodation, superb leisure facilities and 250 acres

of beautiful landscaped grounds.

The main Conference activities will take place within the spacious, ultra-modern Executive

Centre, which includes The Street exhibition area. The Friday night gala dinner will be held

at the Mansion House, a magnificent stately home, also within the grounds of the venue.

Facilities ■ 54 flexible meeting and training rooms for up to 500 delegates

■ 376 bedrooms with the latest mod cons

■ Free Wi-Fi and wired internet access throughout

■ LCD, plasma and audio visual equipment available with trained

experts to hand

■ Energy stations with free flowing tea, coffee, cappuccinos,

lattes, mineral water, biscuits, fresh fruit, porridge and popcorn

■ Award winning Steam, Bake and Grill restaurant, bar and Verve

Deli room service

■ Plenty of space and fresh air

■ Indoor pool, mini gym, spa, fishing, Nintendo lounge, ropes

course and 18 hole championship golf course with driving

range

■ Free easy parking – 350 spaces

■ Dedicated Events Team looking after our every need

ABP Annual Conference 2013 “Doing more with less”

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Previous sponsors

“Sponsoring the ABP has resulted in an increased brand awareness & a

five times return on our investment. The sponsorship model is refreshing

as funds are used to create a great conference experience for the

delegates. That’s why we were sponsors three years running”

Steve Apps, Persona Partnership

2012 sponsors

■ TalentQ

■ Appraisal 360

■ Oxygen

■ Blue Edge

■ DeVere Venues

■ Saville Consulting

■ PCL

■ Talent Lens

■ YSC

■ Personal Partnership

■ OPP

■ Evosis

■ Sixth Sense

■ Connection Scan

For more information or to discuss your

sponsorship requirements:

Email: [email protected]

Website: ABP Conference /I want to sponsor

The Association of Business Psychologists

180 Piccadilly, London, W1J 9ER

General Enquiries: 0207 917 1733