Above The Code: 10 Principles of Startup Communications

ABOVE THE CODEPrinciples of Startup Communications

Tel Aviv - May 8, 2015

TODAY...

•Presentation online @ www.alanweinkrantz.com / slideshare.com/alanweinkrantz

•Share in real time on twitter @alanweinkrantz

•Sharing principles, methods, approaches... each company is different

•Practical tips, hints and actionable steps you can take and succeed in 2015 and beyond

ABOUT

•34 years - believe in the real power of PR

•San Antonio & Tel Aviv

• Involved with Israel’s traditional tech sector for the last 22 years

•Sponsored by Rackspace Startups Program - #BeHelpful

the personal computer

mobile data

networked computer VoIPmobile

data

IPTV

WiFi

tablet computer

mobile

cloud

full circle of platform shifts

$24,000.00 in hosting / cloud / email credits +

I am sponsored by Rackspace Startup Program

$25,000.00 in strategic communications advisory services

1. Get to the right side of “being

right…”

2. Stop pitching and start listening

3. Build a body of work that will make you valuable to

the media

4. Add a layer of value with your brand

5. Write for story telling

6. Have a mission that helps others and builds

community

7. Leave a trail of digital bread crumbs….

H/T to Jeff Pulver

8. Write like you speak. If you can speak, you can

write.

9. The more you read / listen / watch the media

you think you belong in, the better you will get at proposing your story

10. If you can sustain, it will cascade

How

June July August

F1

F2

F3

F4

90 Day Editorial Calendar Planner2x topics per month from each - 24 posts per quarter

PLAN....

•Post and write relevant content so you can be a source to media on your field of expertise

•Develop & publish infographics you can share

•Follow a wish list of 20 journalists you think should cover you

•Read and comment on relevant articles without being self promotional.

•Ask end user / beta customers if you can refer to them to media

•Follow editorial calendars

•Create your own editorial calendar

BEFORE JUNE 1

•Make a wish list of where you belong

•business / tech / bloggers

•media appropriate to your space

•analysts / influencers appropriate to your space

• track competitors or companies in your periphery on news.google.com to see who covers and writes about them

•track competitors on Angel.co

PLAN FOR PR

•If you follow some of these basic principles, you’ll be further ahead.

•This process takes at least six months to one year to really get on a journalist’s radar and be sticky - sometimes you can get lucky

•Get everyone on your team to make this part of their regimen as it will make them aware of the opportunities that await you when you are ready.

•Bring up PR in your team meetings in a “what if...” scenario.

Be Ready For PR So You Can Succeed

THIS HAS TO BE…

•A team effort

•Sustainable. Start now…

•Listen. Listen. Listen. Always be in discovery mode.

•How can you help

ABOVE THE CODE™

best way to connect - [email protected]

[email protected]

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Above The Code ™

(c) Alan Weinkrantz 2015