Internship Program Group Project Team Six CHERYL ANAVIAN, YARISSA BELTRE, ALEXANDRA HARTNETT, CHRISTINE JEAN-LOUIS, KATHLEEN KAGES, NICHOLE PALMERO, MEGAN SHMITT
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Internship Program Group Project Team Six CHERYL ANAVIAN, YARISSA BELTRE, ALEXANDRA HARTNETT, CHRIST INE JEAN-LOUIS , KATHLEEN KAGES, N ICHOLE PALMERO, MEGAN SHMITT
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Team Six
Cheryl Anavian, Digitas Health (New York)
Yarissa Beltre, Digitas Health (Philadelphia)
Alexandra Hartnett, Publicis Health Media (Chicago)
Christine Jean Louis, Saatchi & Saatchi Wellness (New York)
Kathleen Kages, Discovery USA (Chicago)
Nichole Palmero, Discovery USA (Chicago)
Megan Schmitt, Digitas Health (Philadelphia)
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Development
K E Y A S P E C T S
• Promote a positive reaction to a positive change
• Motivational Reward System
• Behavior Log and Mood tracking
• Physician Report
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Objectives
S U P P O R T R E W A R D I N G M O O D T R A C K E R
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Competitor Analysis
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Color Scheme
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Logo & Symbol
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Logo Logo and Apple Watch Symbol App Icon
Secondary Interface: iPhone Wireframes
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Secondary Interface: iPhone Wireframes
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Primary Interface: Apple Watch Wireframes
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Apple Watch Compositions
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Apple Watch Compositions
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Apple Watch Compositions
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Apple Watch Compositions
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“Life defined through technology”
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S L O G A N & T A G L I N E • “Happiness on your wrist” • “Reward yourself for being you!”
Marketing Plan D E V E L O P M E N T • ‘Zest’
• ‘Climbers’
• ‘The Catalyst’
• ‘The Push’
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I N T I A L F I R S T - Y E A R L A U N C H
Promotional Plan
• Paid Search: 40%
• Online: 26%
• Mobile: 12%
• OOH: 12%
• Social Media: 8%
• Events: 2%
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Depression Awareness Month
• Pulsing media strategy
• Pre-kickoff in September
• Presence on college campuses
• Creates a supportive community
Promotional Focus on Depression Awareness O C T O B E R
• App downloads
• Google Adwords
• Advertising Click Through
• Weekly and monthly sales
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F O R E C A S T I N G O U R S U C C E S S
Measurement & Evaluation
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• “Rate this app” feature
• YTD and MTD visits
• Session length and engagement
• Physician feedback
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F O R M S O F M E A S U R I N G O U R S U C C E S S
Measurement & Evaluation
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D E V E L O P I N G U S E R R E L A T I O N S H I P S P O S T - L A U N C H
Measurement & Evaluation
• Change in user’s cognitive mindset
• Customer success
• Behavioral change
• Medication
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Thank you!
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