About Us. The Aluminum Can Council Can Sheet Makers Alcoa Novelis ARCO Aluminum Can Manufacturers Metal Container Ball Container REXAM.

About Us

The Aluminum Can Council

Can Sheet Makers Alcoa Novelis ARCO Aluminum

Can Manufacturers Metal Container Ball Container REXAM

Curbside Value Partnership: To empower communities to:

Improve participation levels. Improve the efficiency of their residential

curbside programs. Capture, compile and communicate results that

are grounded in solid data Enrich the volume and mix of materials in the

bins by focusing upon the most valuable commodities first.

To identify and share best practices with other communities, thereby changing the business model for curbside programs so that they can become sustainable.

Some Points of Clarification:

We are not interested in writing checks to 9,000 communities every year to subsidize curbside programs.

We do have a budget for opportunistic uses as issues arise.

We are trying to expand our partnership by inviting other materials and brand owners to join our effort (BPEC, AF&PA, APC, etc.)

Quantitative Research Participation is key. Greatest opportunity to increase

recycling is by encouraging more households to recycle

Diligence should also be promoted. People need to be reminded on a regular.

People want to set a good example. Parents indicated a desire to want to recycle to show their children the importance of caring for the environment.

Currently, eight in ten consumers say they participate in their community’s curbside recycling program yet actual average participation is much lower and declining (only an estimated 25% of Americans participate), demonstrating that diligence must also be communicated and emphasized.

Source: ACC Quantitative Consumer Research Study, Opinion Research Corporation, May/June 2003

What We’ve Learned So Far…

Public education efforts can pay for themselves.

Focus on the valuable stuff in the stream optimizes revenue for the program.

Contract design is key to improve programs effectiveness and efficiency.

Bigger bins= better tonnages, lower costs

PAYT boosts recycling tonnage.

Some Current CVP Partners

Arlington County, VA Brevard CO, FL Orlando, FL Cincinnati, OH Indian River County,

FL Kansas City, MO Omaha, NE Denver, CO Dallas, TX Burlington County, NJ

Plus, currently working with five counties in Pennsylvania: Centre County Crawford County Lancaster County Lehigh County York County

The Value of What’s Not Getting Recycled

Source: www.recycle.net 7/17/06

Material

National Recycling

rateTotal available

lbs. Lbs recycled Un-recovered lbs.Value of Un-

recovered Lbs.

Aluminum Cans 52.0% 2,905,769,231 1,511,000,000 1,394,769,231 $1,269,240,000

Fiber 51.5% 199,200,000,000 102,588,000,000 96,612,000,000 $2,792,086,800

Steel Cans 63.0% 2,109,634,551 1,329,069,767 780,564,784 $48,316,960

PET Bottles 21.6% 4,637,000,000 1,001,592,000 3,635,408,000 $1,090,622,400

HDPE Bottles 16.7% 3,310,000,000 552,770,000 2,757,230,000 $882,313,600

Glass Bottles 22.0% 97,090,909,091 21,360,000,000 75,730,909,091 $189,327,273

Total 40.6%

309,253,312,873

128,342,431,767

180,910,881,106 $6,271,907,033

Energy Consequences of Not Recycling

* Per John Skinner, E.D. of SWANA in Resource Recycling magazine, September 2005

MaterialAnnual

Lbs/hhld Annual Value*Barrels of

oil saved/ton Cost/barrel

Barrels re-captured with

next bin

Energy value of lost recyclables

(@75/bbl)

Aluminum Cans 27 24.57 40 $75 0.54 $2,092,153,846

PET Bottles 39 11.7 16.3 $75 0.32 $2,222,143,140

HDPE Bottles 30.1 9.632 16.3 $75 0.25 $1,685,356,838

Glass Bottles 883.4 2.2085 0.12 $75 0.05 $340,789,091

Steel Cans 19.2 1.18848 1.8 $75 0.02 $34,603,281

Fiber 1821 52.6269 1.7 $75 1.55 $6,159,015,000

Total 2,819.70 97.64 12.70 $75 2.73 $12,534,061,195

Partnership Activities Development of PR plan and strategy Campaign theme/logo Launch event/announcement Ongoing media relations and marketing

Press release, letters to the editor, op-eds, photo opportunities, events

Fliers, bin stickers, door hangers, magnets, fact sheets, web site copy, local events

PSAs or ads (community papers) Third party engagement

Keep America Beautiful affiliates, etc. Data measurement (pre and post) Future planning

For Example… In Kansas City:

Research focused on the “urban core” to identify the barriers to recycling

Media outreach surrounding findings, which resulted in stories in the Kansas City Star and numerous recycling publications

Municipality applied learnings to improve the program: switched to weekly collection from bi-weekly

Enhanced messages and materials being disseminated and increased communications: more direct mail, community events and media relations.

As a result: 35% increase in participation 1,000 ton/month increase in recycling collection.

For Example…

In Denver: Creation of marketing campaign for launch of

city’s new single-stream program: TV PSA with city mayor Truck signs Billboards promoting new program Bill inserts and other homeowner marketing

materials As a result:

12% increase in participation 3.3 lbs/household per route increase in

recycling

Partnership Opportunities For anyone:

Free access to our research findings, data and communications resources via our web site www.recyclecurbside.org

Free newsletter with best practices: Bin Buzz

For partner communities: Access to free public relations support and counsel Potential grant funding from the aluminum

industry Three-month “hand holding” with plan for path

forward Opportunity to be promoted among CVP best

practices

2007 Features in Discussion State of Recycling Report

In collaboration with Columbia University In cooperation with other materials

Stand-alone Conference(s) Dedicated to residential curbside best practices Peer-to-peer exchanges regarding:

Contract design Data formatting/reporting Public education efforts Single stream recycling

Discussion of Culture Change Entrepreneur v. custodian Diversion v. valuable materials quest PDCA loops v. anecdotes

Possibility of Serving on CVP Steering Committee

Contact Us General information:

Contact: the Aluminum Can Council Email: [email protected] Write: 1525 Wilson Blvd., Ste. 600

Arlington, VA 22209

Program Director: Contact: Steve Thompson Email: [email protected] Call: (804) 798-5750

Public Relations: Contact: Heather McNamara Email: [email protected] Call: (202) 944-1931