About this Profile - regionalcte.org Central... · About this Profile ... Development (CITD), hosted by the Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City

— Bryan Riley, former Jay Van Andel Senior Policy Analyst in Trade Policy

About this Profile

Collection of data by the U.S. regarding our country’s engagement in foreign trade began in 1790

when duties paid on shipments served as our nation's primary source of revenue. Today, global

trade continues to fuel economic growth and is foundational to California’s economy. But how

does global trade impact California’s South Central Coast region specifically? Moreover, how do

we ensure our regional workforce is able to leverage the opportunities that global trade provides

and mitigate its risks? These are some of the questions this Global Trade Profile is designed to

address.

What is the purpose of this Global Trade Profile?

This profile examines the impact of global trade in California’s South Central Coast region and

identifies educational and career opportunities therein. It also makes recommendations to further

research in workforce development to support global competitiveness in our region.

To accomplish this aim, the profile first provides a brief overview of global trade in the U.S. and

California. It then demonstrates how global trade is integrated into all priority industry clusters

identified by the four Work Development Boards in our region. The focus then turns to exploration

of education and career opportunities in global trade, starting with our region’s community

colleges and four-year institutions that offer such programs. The profile wraps up with a discussion

of workforce skill gaps within our region, recommendations for further research, and a few notable

resources for further inquiry.

Who is this profile designed for and how can it be used?

This profile’s relevance extends to students, educators, career counselors and administrators.

Students will find an overview of global trade educational and career opportunities, as well as

resources for further exploration. Likewise, business educators and career counselors will gain

insight into the prominent applications of global trade in our region to assist students with

2018 © California Community Colleges, Chancellor’s Office 1

academic and professional decisions. This profile also serves administrators by providing labor

market insights to assess their academic programs and explore potential improvements that could

help our students and communities flourish in today’s globalized economy.

Who created this Global Trade Profile?

The Global Trade Profile is created by the South Central Coast Center for International Trade

Development (CITD), hosted by the Scheinfeld Center for Entrepreneurship & Innovation at Santa

Barbara City College, under the leadership of global trade Deputy Sector Navigator, Julie Samson,

in the hope of establishing the foundation for ongoing inquiry and communication to keep our

region well-informed and relevant in global trade. Funding for this profile was provided through

the Doing What Matters for Jobs and the Economy and Strong Workforce Program of the

California Community College Chancellor’s Office.

Special thanks to Mellat Temesgen for her persistence in data collection to achieve the aim of this

profile, and also to the many organizations and stakeholders who provided valuable support in the

profile’s development.

The California Community Colleges is the largest system of higher education in the nation, composed of 73 districts

and 115 colleges serving 2.1 million students per year. California community colleges provide career education and

workforce training; guaranteed transfer to four-year universities; degree and certificate pathways; and basic skills

education in English and math. As the state’s engine for social and economic mobility, the California Community

Colleges supports the Vision for Success, a strategic plan designed to improve student success outcomes, increase

transfer rates and eliminate achievement gaps. For more information, please visit the California Community Colleges

website or follow us on Facebook and Twitter


Table of Contents

Understanding Global Trade 3

Why is Global Trade Important? 4

Global Trade Fast Facts 4

Snapshot: South Central Coast Region 4

Product Exports: South Central Coast 6

Microregion Spotlight: San Luis Obispo County 9

Microregion Spotlight: Santa Barbara County 10

Microregion Spotlight: Ventura County 11

Microregion Spotlight: Los Angeles County 13

South Central Coast Transport Infrastructure 14

Current Trends Affecting Global Trade 16

Careers in Global Trade 17

Programs of Academic Study 18

Regional Global Trade Academic Programs Error! Bookmark not defined.

Workforce Development Opportunities 22

Global Trade Resources 22

Sources 25

Appendix 27

Program Spotlight: Global T Program 28


Understanding Global Trade

What is Global Trade?

Global trade is the exchange of goods, services, and money between countries. Goods and services

are transferred from their point of origin to the point of sale to consumers via a “supply chain” that

includes suppliers, manufacturers, distributors, and retailers. Whenever any portion of the supply

chain crosses international borders, the result is global trade. The primary forms of global trade

are exports, imports, and foreign direct investment, which is an investment made by a firm or

individual in one country into business interests located in another country.

Global trade depends on global supply chains. A supply chain consists of a network of

individuals, organizations, resources, activities, and technology involved in the creation and sale

of a product.

Product Supply Chains.

Several intermediate steps are

involved in the supply chain for

physical products, such as suppliers,

manufacturers, distributors, and

retailers, before finally reaching

consumers. A global supply chain is

created when any portion of the

supply chain crosses international

borders

Service Supply Chains.

Services have supply chains too,

which include the service providers

and consumers that reside in different

countries. Service exports have four

main categories: travel & tourism;

finance and insurance, digital, and

professional services.


Why is Global Trade Important?

Global trade is a driver of economic growth, jobs, and competitive goods and services in the

United States, California, and the South Central region. The U.S. is home to 5% of the world’s

population, thus 95% of consumers and 80 percent of the world’s purchasing power reside outside

the United States. Future economic growth and jobs for California and our nation increasingly

depend on expanding global trade and investment opportunities in the global marketplace.

Global Trade Fast Facts

The United States is the world’s largest economy, the largest service exporting country, and

the second largest product exporting country.

● In 2017, combined goods and services exports were the second-highest on record at $2.3

trillion, an increase of 5.6 percent over 2016.

● Global trade contributed 11.9 percent to the U.S. gross domestic product in 2016

● Exports of goods and services supported an estimated 10.7 million U.S. jobs in 2016

● International travel and tourism accounts for 32% of U.S. services exports and 11% of U.S.

exports overall

● The U.S. welcomed nearly 77 million international visitors in 2017, who collectively spent

a record-setting $251.4 billion experiencing the United States

● Over the course of 2017, travel and tourism exports helped supported more than 1.2 million

American jobs across the United States.

California is the the world’s 5th largest economy, surpassed only by the total GDP of the

United States, China, Japan and Germany.

● Nationally, California is the top exporter of services and is second only to Texas as the

largest state exporter of goods.

● In 2017, California exports totalled $171.9 billion, representing 11.1 percent of total U.S.

exports and California's goods exports have grown nearly 30% faster than state GDP

since 2006.

● Global trade, including exports and imports, supports 4,383,800 California jobs—nearly

one in five. These trade-related jobs grew 3.7 times faster than total employment from

1992 to 2016.

● Foreign-owned companies invest and build facilities and employ 715,800 workers in

California.

● Foreign visitors are just 6 percent of all California tourists, but their impact is amplified by

their spending—$1,400 per visit versus $400 each for domestic visitors—they account for

22 percent of all tourism spending in the state.

Snapshot: South Central Coast Region

South Central Coast Demographics


Number of Jobs per Industry and Annual Wage

SOURCE: California Center for Jobs & the Economy


Product Exports: South Central Coast

The South Central Coast region generates 3.5% of California’s goods exports valued at 3.6

trillion dollars. Each microregion contributes billions of dollars through exports as shown in the

diagram below.

SOURCE: International Trade Administration

TOP FIVE EXPORT PRODUCTS BY METRO STATISTICAL AREA (MSA)

Metro Statistical Area Top Five Product Exports

San Luis Obispo- Paso Robles-

Arroyo Grande

Crop Production

Machinery Manufacturing Miscellaneous Manufacturing

Computer and Electronic Product Manufacturing

Beverage and Tobacco Product Manufacturing

Santa Maria-Santa Barbara

Computer & Electronic Product Manufacturing

Machinery Manufacturing Chemical Manufacturing

Transportation Equipment Manufacturing

Crop Production

Oxnard-Thousand Oaks-Ventura

Computer and Electronic Product Manufacturing Transportation Equipment Manufacturing

Chemical Manufacturing

Machinery Manufacturing Crop Production


Santa Clarita-Lancaster-Palmdale

Transportation Equipment Manufacturing

Computer and Electronic Product Manufacturing Miscellaneous Manufacturing

Chemical Manufacturing

Food Manufacturing

All industries depend on global supply chains

The four Workforce Development Boards in our region identify the priority industry clusters for workforce

development based on the sectors’ employment growth rates, wages, and number of job openings. All of these

priority clusters are supported by global trade supply chains as indicated in the following table.

SOUTH CENTRAL COAST

WORKFORCE DEVELOPMENT BOARD (WDB)

PRIORITY INDUSTRY CLUSTERS

SLO

COUNTY

SB

COUNTY

VTA

COUNTY

LA

COUNTY

Building, Design & Construction

The construction industry relies heavily on the global market for affordable and

reliable supplies of steel, aluminum, and other building materials. ✓ ✓ ✓

Energy

The development of clean energy technologies are a critical part of the global

strategy to support sustainability and green economies. ✓ ✓ ✓ ✓

Healthcare Services

Trade agreements affect the distribution of supplies, services, and people, and

also impacts exposure to infectious diseases.

✓ ✓ ✓ ✓

Knowledge & Innovation

Educational institutions, online platforms, and support services drive innovation

toward solutions to pressing global problems. ✓ ✓

Specialized Manufacturing

The manufacturing sector depends on global trade with one in every four U.S.

manufacturing jobs reliant on exports. ✓ ✓ ✓

Food, Beverage & Agriculture Mfg Agricultural products are a top export in our region, and one of every three acres

of American farms is dedicated to export markets. ✓ ✓ ✓

Business Services

Support services enable businesses to access and leverage ecommerce and

expand into the global marketplace. ✓ ✓ ✓

Aerospace Vehicles & Defense

The production, maintenance and support of aircraft and spacecraft requires

global supply chains. ✓

Biotechnology and Related Devices

The U.S. is a key region for the global biotech industry and relies heavily on

global trade to conduct business and research. ✓ ✓

Information & Communication Technologies

Interconnectivity, the Internet of Things (IoT), and Big Data drives the

dynamically changing global digital supply chain. ✓ ✓


Tourism, Entertainment, Leisure, Hospitality International tourists and motion pictures are top exports in our region. ✓ ✓


Microregion Spotlight: San Luis Obispo County

In the San Luis Obispo, Paso Robles, Arroyo Grande Metropolitan

Statistical Area, goods exports totaled $268 million in 2017.

According to the 2015 Brookings Institute Export Monitor, exports

in this MSA supported 7,164 jobs in 2014 (latest data available).

TOP EMPLOYERS BY WDB PRIORITY CLUSTER

San Luis Obispo County

Priority Industry Cluster Total Cluster

Employees Top Employers

Building, Design & Construction 9,646

Inland Pacific Builders Inc

Utilities Maintenance Shop

Shea Homes

County of San Luis Obispo

MGE Underground Inc

Energy 2,375

Pacific Gas & Electric Co

Diablo Canyon Nuclear Power

Dynegy’s

Morro Bay Power PLA

Healthcare Services 15,401

Ami Sierra Vista Radiology

Twin Cities Community Hospital

French Hospital Medical Center

Sierra Vista Regional Medical Center

Atascadero State Hospital

Knowledge & Innovation 7,679

Trust RCM

Glenair Inc

Cuesta College

Cal Poly State University

Specialized Manufacturing 3,588

Strasbaugh Inc

Pharma Pac

Cornucopia Tool & Plastic Inc

Villa Automotive

Fziomed Inc

Uniquely SLO 23,145

Pismo State Beach

Mustang Waterpark

Apple Farm San Luis Obispo

Madonna Inn Resort

California Mid-state Fair

SOURCE: SLO Workforce Development Board, Q3, 2017, and Infogroup


Microregion Spotlight: Santa Barbara County

In the Santa Maria and Santa Barbara Metropolitan Statistical Area

(MSA), goods exports totaled $1.3 billion in 2017. According to the 2015

Brookings Institute Export Monitor, exports in this MSA supported

19,298 total jobs in 2014

(latest data available).


Santa Barbara County

Industry Cluster

Total

Cluster

Employees

Top Employers

Building, Design &

Construction 12,897

Luker Framing

Nevcal Construction United Paving Seal Coating

Santa Barbara Public Works

Service Master Commercial Bldg

Energy And Environment 1,792 Pacific Gas & Electric Co

La Cumbre Mutual Water Co

Vandenberg Village Cmnty Svc

Golden State Water Co

Santa Ynez River Water

Healthcare Services 17,562 Pacific Diagnostic Lab Help Unlimited Santa Barbara

Cottage Hospital

Marian Regional Medical Center

Lompoc Valley Medical Center

Food, Beverage & Agriculture

Manufacturing 23,282

Betteravia Farms/Bonapak

Babe Farms Inc

Pictsweet Co

Sure-Fresh Produce

Turn Key Wine Brands

Business Services 10,544 Cottage Health

University of CA Santa Barbara

Santa Barbara City College

Santa Ynez Tribal Gaming CMTE

CJ Affiliate

Aerospace Vehicles & Defense 3,199 Globex

Dream-flight LLC Moog Inc

Zodiac Aerospace

Raytheon

Biotechnology &

Related Devices 3,506

Sansum Clinic Health Ed

USDM Life Sciences Inogen

Hardy Diagnostics

True Vision Systems


Information & Communication

Tech 7,903

QAD Inc Citrix Systems Inc

Yardi Systems Inc

Montecito FM Inc

Cox Communications

Tourism 16,091 Hilton Beachfront Resort

San Ysidro Ranch Four Seasons Resort

Bacara Resorts & Spa

Alisal Guest Ranch & Resort

SOURCE: EMSI 2018.Class of Worker Data and EDD

Microregion Spotlight: Ventura County

In the Oxnard, Thousand Oaks and Ventura Metropolitan Statistical Area


Brookings Institute Export Monitor, exports in this MSA supported 31,456

jobs in 2014 (latest data available).


Ventura County

Priority Industry Cluster Total Cluster


Clean/Green

134,500

Boskovich Freshcut

Rio Farms

Muranaka Farm Inc

Venco Western

Waste Management

Healthcare Services 41,200

Community Memorial Hospital Ventura

Kaiser Permanente Ventura

Los Robles Hospital & Med Ctr

Nancy Reagan Breast Center

St. John’s Regional Medical Ctr

Manufacturing 31,300

Amgen Inc

Baxter Healthcare

Haas Automation

Muranaka Farm Inc

Workrite Uniform Co

Business Services 37,200

Community Memorial Health Systems

Paul Law Firm

AB Telephone Answering

ARSI

Orora

SOURCE: Infogroup



Microregion Spotlight: Los Angeles County

In the Los Angeles, Anaheim, Long Beach Metropolitan Statistical Area


Brookings Institute Export Monitor, exports in this MSA supported

656,490 jobs in 2014 (latest data available).

TOP EMPLOYERS BY WDB PRIORITY CLUSTER (Northern LA County)

Priority Industry Cluster Total Sector


Building, Design & Construction

125,747

Jacobs engineering Group Inc Lighthouse Electric Co

Bergelectric Corp

Ducommun Aerostructures Harbor - UCLA Medical Ctr

Healthcare Services

391,836

Kaiser Permanente Providence Health & Services

Cedars-Sinai Medical Center

AHMC Healthcare Inc.

Dignity Health

Specialized Manufacturing

177,302

Northrup Grumman Corp

Boeing Co

Amgen Raytheon

Lockheed Martin

Trade & Logistics 374,517

Walt Disney Co. United Parcel Service (UPS)

Fedex Corp

Costco Wholesale Paramount Pictures

SOURCE: EDD


South Central Coast Transport Infrastructure

Physical transport infrastructure plays a key role in facilitating global trade and economic

development. Transport infrastructure includes roads, railways, airports, and seaports crucial for

moving goods and services for export and import. The Central Coast region’s key freight-

dependent industries are agriculture, manufacturing, and truck transportation/warehousing. These

industries are dependent on each other in terms of jobs and the regional economy.

Roadways

The primary artery running north‐south through the region is US 101, which provides direct

connectivity to major markets and intermodal facilities in the Los Angeles and San Francisco Bay

Area regions. The majority of goods in this region, in terms of tonnage and value, are moved by

trucks.

● Primary North‐South Routes

US 101, I-5, SR 1, SR 17, SR 135, SR 152, SR 156, SR 217

● Primary East‐West Routes SR 41, SR 46, SR 58, SR 68, SR 246, SR 118, SR 129, SR 154, SR 166, SR 198,

SR 210

Sea Ports

● The Port of Hueneme is the only commercial deep-water port between Los Angeles and

San Francisco and offers a highly efficient and uncongested alternative to other west

coast ports. It’s a leading U.S. port for autos and fresh produce, ranking among the top

US ports for general cargo throughput. The Port of Hueneme moves $8 billion in goods,

generating $1.1 billion in economic activity, and providing 10,226 trade-related jobs.

● The Port of Los Angeles and Port of Long Beach, while not directly in our region, are a

destination for goods from our region for international shipment. These ports combine to

make the largest ocean freight complex in the western hemisphere, handling over 40% of

all inbound containers for the entire United States. Both ports have continued to

modernize, adding robotics and other innovative container movement systems, dredging

canals, and dramatically reducing air pollution.

Air Cargo

Air cargo is a smaller component of regional freight movement in terms of tonnage. Freight

moving by air tends to be focused on time-sensitive, high-value freight, such as specialized fruits

and vegetables, cut flowers, fish, and intermediate inputs traded within international production

networks, such as machinery parts, electronics, and high-tech instruments.

● Cargo Airports include Santa Barbara Municipal Airport, San Luis Obispo County

Regional Airport, and Los Angeles International Airport (proximal).

RAIL LINES

● Class I Railroads

The Central Coast is served by the Union Pacific (UP) Coast mainline. The UP mainline

runs north and south along the coast through the Central Coast region and connects with


UP trackage in the Los Angeles Basin. Burlington Northern Santa Fe and Union Pacific

railroads ensure efficient movement between ports.

● Short Line Freight Railroads

Santa Maria Valley Railroad is a private 14‐mile system that connects to the UP mainline

in Guadalupe. The east‐west spur connects to central Santa Maria while two north‐south

spurs serve the Betteravia area and the Santa Maria Airport area. Other branch lines,

include the UP Hollister Spur, UP Lompoc Spur, and Santa Cruz Branch Line. These lines

serve freight and have speed limits limited to 20 mph due to rail class.


Current Trends Affecting Global Trade

Domestic and International Politics

Global trade is politically driven, and the impact of trade policy on California is immense with its

exports to more than 225 foreign markets. Global trade disruptions can wreak havoc on supply

chains, and business owners need proactive strategies to tackle the challenge of supply chain risk

management that addresses physical assets, geopolitical actions, and commercial risk. Strategies

including redundant computing and IT infrastructure, contingency plans for operational disruption,

and agile procedures and policies are essential for resiliency.

Global E-Commerce

Global e-commerce is projected to become the largest retail

channel in the world by 2021, accounting for 14% of total

retail sales according to Euromonitor International.

However, adoption is not evenly distributed among

countries. Therefore, retailers need be aware of the

penetration level of e-commerce in their target markets to

project sales. Additionally, awareness of advances in

logistics, regulatory and enforcement changes, world

events, and climate issues is imperative.

Internet of Things

The Internet of Things (IoT) will continue to transform

global trade as more companies employ sensors and smart

technology to track goods and streamline operations. By

enabling physical objects around the world to be networked,

the IoT provides companies remarkable insight into the way

their products are used, and remarkable control over the way that they move from production to

end use.

Manufacturing and Production Advancements

As globalization advances, product manufacturing and production increasingly occurs in multiple

geographic locations, resulting in an expansion of trade in intermediate goods and services.

Additionally, 3D printing (3DP) has advanced well beyond the prototyping and printing of

inexpensive, minimally functional plastic prototypes. 3DP is now applied to manufacturing

operations that require quick-to-market builds, unique design requirements, and low-volume

production runs. Raw materials and equipment for printing will increasingly be in demand, and

logistics providers will likely be moved to create “just in time” shipping strategies so that

production can proceed smoothly.

Considering all of

these trends...

What new career opportunities

can YOU imagine in global

trade to address the emerging

opportunities and challenges?


Supply Chain Transformation

Success in global sales depends on product delivery that’s quick, cost effective, and reliable to

ensure delivery in excellent condition. Increased automation and freight data will create key

optimizations, and more organizations will rely on local warehousing and efficient last-mile

delivery to keep up with companies like Amazon that condition consumers to expect “free”

expedited delivery. On a global scale, this means inventory will likely be stored in key international

markets for faster delivery.

International Intellectual Property Protection

According to a report commissioned by ICC’s Business Action to Stop Counterfeiting and Piracy

(BASCAP) and the International Trademark Association (INTA), the negative impacts of

counterfeiting and piracy are projected to drain $4.2 trillion from the global economy and put 5.4

million legitimate jobs at risk by 2022. Our global economy requires a multi-faceted approach to

protect intellectual property, including law enforcement, policy initiatives enacted across nations,

and a dedicated effort by companies to ensure compliance with intellectual property protection

standards.

Natural Disasters and Terrorism

The prevalence of natural disasters and terrorism requires retailers and logistics providers to

recognize vulnerabilities to these events and maintain contingency plans to keep supply chains

running even under the most difficult circumstances.


Careers in Global Trade Careers in global trade include positions directly engaged in exporting and importing, as well as

careers needed to maintain, manage, lobby, and regulate the global trade industry. Such career

opportunities are available in both the private and public sectors. A great place to explore these

careers online is: http://globaltradecareers.com.

Private Sector

● Trade policy and promotion

● Supply forecasting, purchasing, &

inventory control

● International marketing

● Sales and procurement

● International business finance

● Merchandise product development

● International business law

● Ecommerce & technology

● Global entrepreneurship

● International business consulting

● Economic & social development

● Government relations & lobbying

● Trade policy and promotion

● International education

● International banking

● Communication and public relations

● Logistics

Public Sector

● International organizations. (United Nations,

Interagency Procurement Services, UN

Conference on Trade and Development, UN

Development Program, UN Industrial

Development Organization, World Health

Organization, International Relief Agencies,

World Trade Organization, International

Monetary Fund)

● Agencies of Foreign Countries. (Foreign

consulates, foreign trade commissions, foreign

chambers of commerce, foreign cultural centers

and institutes, )

● State of California. (California office of

International Affairs & Trade Development,

California Travel and Transportation Agencies,

California Travel and Tourism)

● United States Trade Representative

● Small Business Administration

● Overseas Private Investment Corporation

● Agency for International Development

● Export-Import Bank

● Department of Agriculture

● Department of Homeland Security

● Department of Transportation

● Department of State

● Department of Energy

● Department of Commerce

Programs of Academic Study


Academic degrees and certificates, industry recognized credentials, and internships (or study

abroad) can be combined to prepare for global trade careers. Aim for understanding fundamental

business principles and becoming familiar with the culture of the country (or countries) that will

be your primary focus. Though most business transactions can be conducted in the English

language, it can be advantageous to learn the associated foreign language. Academic degrees,

certificates, and industry recognized credentials can be stacked to gain expertise.

Vertical Stacking builds expertise through

attainment of successive degrees. For example,

you might stack a high school diploma with an

associate degree in international business and a

four-year degree in marketing to enter into

international marketing.

Horizontal Stacking expands subject matter

expertise by combining industry- recognized

credentials, such as the Certified Global

Business Professional (CGBP) and the Certified

in Production and Inventory Management

(CPIM) credentials to enter into supply chain

management.

Value-Added Stacking combines both vertical

and horizontal stacking. For instance, combine

an existing two- or four-year degree in

international business a with a credential in

your area of interest to prepare for a specific

global trade career.

Consider including electives in your education that expand your global awareness, such as cross-

cultural art, music, or literature: world history; cross-cultural communication; cultural

anthropology; or diversity studies. Additionally, work-study opportunities with international

companies—such as study abroad and/or internships—will provide the valuable opportunity to

apply your academic knowledge and gain relevant work skills.

Global Trade Career Pathways

Global trade is infused into every industry, so whatever your academic and professional pursuit,

adding international business knowledge to your area of expertise will prepare you to engage in

the global economy, either as an employee or as and entrepreneur. Below are some examples of

entry-level careers in global trade and the median hourly wage in California.


Examples of Entry-Level Careers in Global Trade

Occupation Description Typical Entry Level

Education

Median

Hourly

Wage

Regulatory &

Compliance Specialists

Ensure that a company’s imports and

exports are in compliance with various

federal and international regulatory laws

Bachelor’s

degree $60.43

Logistics

Specialists/Coordinators

Coordinate the shipping, receiving and

transfer of products and materials

internationally

Bachelor’s

degree $39.22

Freight Forwarders

Research rates, route, and modes of transport for shipment of products according to international regulations.

High school diploma

or equivalent

$19.50

International Marketing

Research Analysts &

Specialists

Assist with the international marketing and

research for a particular brand, product or

service.

Bachelor’s

degree $33.67

International Sales

Representatives

Sell goods or services to clients outside of

his/her own country.

Bachelor’s

degree $27.27

Customer Service

Representatives

Interact with customers to provide

information in response to inquiries about

products and services and to handle and

resolve complaints

High school diploma

or equivalent $17.91

Trade Finance Officer

Assist with processing international letters

of credit, payments, or performing credit

analysis on international banks.

High school diploma

or equivalent $31.82

SOURCE: Bureau of Labor Statistics and ONET OnLine

Regional Global Trade Academic Programs California’s South Central Coast is home to eight community colleges of which five offer

international business programs, along with two 4-year institutions.

Allan Hancock Community College, Santa Maria

● A.S. degree in Marketing with a Survey of International Business course.

Santa Barbara City College, Santa Barbara

The following online programs are offered

● A.A. degree in International Business

● Certificate of Completion in International Business,


● Skills Competency Award in International Marketing Communication

● Skills Competency Award in International Marketing: Fashion and Beauty

● Certified Global Business Professional (CGBP) Exam Prep Course. The Trade Skills for

Global Business Professionals (IBUS 210) course is a certified exam preparation course

for the CGBP Industry recognized credential granted by the National Association for Small

Business International Trade Educators (NASBITE)

Ventura College, Ventura

● A.S. Degree and Certificate of Achievement in Business Management with an

Introduction to International Business course

Moorpark College, Moorpark

● Certificate of Achievement in Business Administration with a course in International

Business

● A.S. Degree in Business Administration with a course in International Business

College Of The Canyons, Santa Clarita

● Certificate of Specialization - International Trade Finance

● Certificate of Specialization - International Trade Marketing

● Certificate of Specialization - e-Commerce Business

Cal Poly San Luis Obispo, San Luis Obispo

● B.S. Degree in Business Administration with a concentration in International Business

California Lutheran University, Thousand Oaks

● B.A. in Political Science with a minor in International Business


Workforce Development Opportunities The Deputy Sector Navigator (DSN) leading South Central Coast’s Center for International Trade

Development, Julie Samson, inquired and collaborated with industry partners that provide business

consulting to companies seeking to start or expand global trade to identify the critical workforce

skill gaps that inhibit their engagement in global trade expansion in our region.

Industry partners included the District Export Council of Southern California, the U.S. Department

of Commerce, the Economic Development Center of Ventura County, regional Small Business

Development Centers, the Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara

City College, as well as regional businesses currently engaged in global trade.

Collectively, the following workforce skill gaps were identified as common deficits in startup

founders’ or business owners’ knowledge base and skill set that require shoring up for expansion

into global trade:

● Knowledge of basic importing and exporting practices, including distribution channels and

e-commerce platforms

● Ability to research, identify, and assess potential foreign markets for potential entry

● Pricing and costing considerations associated with global trade

● Knowledge of payment methods, risk management, and financing methods associated with

global trade

● Ability to research and identify packaging, labeling, and marketing requirements for entry

into a foreign market

● Ability to identify and assess potential overseas suppliers and navigate the manufacturing

process

● Knowledge of export documentation, customs regulations, and compliance

● Cross-cultural awareness to facilitate business negotiations and transactions

More regional work-based learning opportunities in global trade are recommended to help students

gain hands-on application of international business skills while they are still in college. Examples

include domestic internships with international businesses, virtual internships with overseas

companies and study abroad internships.

Further research is recommended in collaboration with the region’s Center of Excellence to

conduct a regional survey of businesses and startups engaged in global trade to achieve the

following objectives: (1) Quantify and validate global trade workforce skill gaps and further clarify

labor market needs within the sector; (2) validate occupations and startup industry sectors with the

greatest projected employment and advancement potential for community college graduates; and

(3) identify opportunities for regional community colleges to develop or enhance their programs

to better address workforce needs, support the success of students and businesses, and drive

economic growth.

Global Trade Resources

Career Counselors and Students

● Global Trade: A Road map to Success offers descriptions of global trade careers available

in the public and private sector, students as well as young professionals.


● The World Trade Organization offers students and young professionals, information about

the relevance of trade on an individual and global level.

● The Scheinfeld Center for Entrepreneurship and Innovation at Santa Barbara City College

trains globally competent entrepreneurs using a comprehensive approach that combines

academics, hands-on experience, and startup support.

Educators and Administrators

● California CITD invests in California's economic growth and global competitiveness

through industry-specific education, training and services that contribute to a highly skilled

and productive workforce.

● Global T Program The Global T Program helps CTE and Dual Enrollment high school

teachers build their student’s global competence by providing a five day (one-hour-per-

day) module that integrates into any curriculum, and a 3-hour micro-internship to build

students’ awareness of global trade careers and educational opportunities. Teacher stipends

and teaching materials are provided.

● South Central Coast Regional Consortium is composed of eight regional colleges and is

grant-funded through the California Community Colleges Chancellor's Office. The

Consortium is dedicated to forwarding Career Technical Educational (CTE) and workforce

development as part of the Doing What Matters for Jobs and Economy framework and

Strong Workforce Program.


Business Support

● California Centers for International Trade Development invest in California's economic

growth and global competitiveness through industry-specific education, training and

services that help businesses expand into new markets worldwide.

● District Export Council of Southern California Under the U.S. Secretary of Commerce,

the District Export Councils promote exports in their local communities. DEC Members

volunteer their time to sponsor and participate in numerous trade promotion activities, and

supply specialized expertise to small and medium-sized businesses that are interested in

exporting.

● America’s Small Business Development Centers (including our local Camarillo and Santa

Barbara chapters) Small business owners and aspiring entrepreneurs can go to their local

SBDCs for free face-to-face business consulting and at-cost training, on topics including

business planning, accessing capital, marketing, regulatory compliance, technology

development, international trade and much more.

● The Economic Development Collaborative of Ventura County The EDC creates confident,

connected and directed business owners, civic leaders, and community partners by

providing tools to build pathways for economic development.

● The U.S. Commercial Service & Export.Gov The U.S. Commercial Service is the trade

promotion arm of the U.S. Department of Commerce’s International Trade Administration,

and provides trade professionals in over 100 U.S. cities and in more than 75 countries to

help U.S. companies get started in exporting or increase sales to new global markets.

Export.gov provides trusted market intelligence, practical advice and business tools to help

U.S. companies expand in global markets.

● California Chamber of Commerce provides expert guidance and advocacy for California

employers and global trade, so businesses can comply with frequently changing labor

laws, have a voice in shaping laws, and thrive in a heavily regulated environment.

● California Workforce Development Boards develop innovative workforce strategies that

help businesses, individuals, and industries achieve and sustain economic vitality across

all communities throughout our region.

● EXIM Bank provides provides customized financial instruments, such as credit insurance

and loan guarantees, to help export businesses grow and manage risk.


Sources

Fast Facts

● Business Roundtable: “How California's Economy Benefits from International Trade &

Investment”

(https://s3.amazonaws.com/brt.org/archive/BRT_TRADE_2018_California.pdf)

● Cal Chamber: “Trade Statistics”

(https://advocacy.calchamber.com/international/trade/trade-statistics/)

● International Trade Administration: “Jobs Supported by State Exports, 2016”)

(https://www.trade.gov/mas/ian/build/groups/public/@tg_ian/documents/webcontent/tg_i

an_005558.pdf)

● LA Times: “California is not the world’s fifth largest economy, Surpassing United

Kingdom” (https://www.latimes.com/business/la-fi-california-economy-gdp-20180504-

story.html)

● The World Bank: Exports of Goods and Services (% GDP)

(https://data.worldbank.org/indicator/NE.EXP.GNFS.ZS?locations=US)

● The Orange County Register: “Would 17 million tourists skip California?”

(https://www.ocregister.com/2017/03/02/would-17-million-tourists-skip-california/)

● https://advocacy.calchamber.com/wp-content/uploads/policy/issue-reports/Tourism-

2017.pdf

● U.S. Travel Association: U.S. Travel Answer Sheet

(https://www.ustravel.org/system/files/media_root/document/Research_Fact-Sheet_US-

Travel-Answer-Sheet.pdf)

● U.S. Travel Association: Travel Facts and Features

(https://www.ustravel.org/research/travel-facts-and-figures)

● International Trade Administration: “U.S. Department Of Commerce Arrivals Data

Reports Record-Setting Spending By International Visitors”

(https://travel.trade.gov/tinews/archive/tinews2018/20180912b.asp)

● International Trade Administration: “Fast Facts: United States Travel and Tourism

Industry, 2017”

(http://tinet.ita.doc.gov/outreachpages/download_data_table/Fast_Facts_2017.pdf)

Snapshot: South Central Coast Region

● California Center for Jobs & the Economy: Central Coast Demographics & Number of

Jobs with Wages: https://centerforjobs.org/ca/profiles/ca_region_central_coast?#jobs


Product Exports: South Central Coast Region

● International Trade Administration: MSA Exports, 2016

(http://tse.export.gov/metro/MetroMapDisplay.aspx?ReportID=1&Referrer=SelectReport

s.aspx&DataSource=Metro&ReportOption=Map#)

● International Trade Administration: Exports by 3-Digit Zip Code, 2016

(http://tse.export.gov/metro/MetroMapDisplay.aspx?ReportID=1&Referrer=SelectReport

s.aspx&DataSource=Metro&ReportOption=Map#)

● International Trade Administration: Exports by MSA, Chart Report, 2016.

(http://tse.export.gov/metro/SelectReports.aspx?DATA=Metro)

Microregion Spotlights

● Brookings Institute: 2015 Brookings Institute Export Monitor

https://www.brookings.edu/interactives/export-monitor-2015/

● Ventura County: Ventura County Economic Vitality Strategic Plan http://vcevsp.org/wp-

content/uploads/County-of-Ventura-Economic-Vitality-Strategic-Plan.pdf

● Workforce Development Board, Ventura County: Regional Strategic Workforce

Development Plan

http://vcportal.ventura.org/wdb/workforce-plan/2013-06-25-wibvc-regional-strat-wfc-

dev-plan.pdf

● Workforce Development Board, Santa Barbara County: Industy, Economic, &

Workforce Research Regional Strategic Workforce Development Plan

http://www.sbcwdb.org/


Appendix


Program Spotlight: Global T Program

Global T Program TM

The Global T Program helps Career Technical Education (CTE) and Dual Enrollment high school

teachers expand their students’ global competence through academics and work-based learning.

Teaching students about global trade and developing their global competence is important because

our workplace is increasingly diverse and selling goods and services all over the world helps grow

our economy and creates good jobs in California. Plus, the Global T Program encourages a pipeline

of students into our region’s community college CTE programs.

The Global T Program combines two components: (1) the T-Shirt that Travels the World module

that integrates into any high school curriculum, and (2) a 3-hour Global T Immersion

microinternship program with local businesses that engage in global trade. The T-Shirt module

and microinternships are designed to build students’ awareness of educational and career

opportunities in global trade.

Since the Global T Program’s inception in 2014, over 131 regional high school teachers and 6,052

students from 35 high schools in the South Central Coast Region have participated. All teachers

and students are surveyed after completion of the program with 95% of teachers stating that they

would recommend the module to other teachers and 90% stating that they would teach the module

again. Ninety percent of students report that they enjoyed the T-Shirt Module and would

recommend the T-Shirt Module to other students.

The T-Shirt that Travels the World ™ Module

The T-Shirt that Travels the World module makes it easy for CTE

and Dual Enrollment high school teachers to integrate global trade

concepts into most any curriculum and builds global competence

among students by tracing the life of a t-shirt through our global

economy in a fun and interactive way. The T-Shirt Module consists

of five succinct one-hour per day lessons that are intended to

stretch over one-week of instruction and integrates video, podcasts,

readings, discussions, group activities, and more. A summary of

the lessons follows.

Lesson 1: All Kinds of Cotton: The T-Shirt Starts in Texas

Students consider their own clothing (specifically a T-shirt) and

view it through new eyes. How did it get to their closet? We start

with where and how the cotton was grown and explore related issues such as free trade, technology,

corporate dominance and genetically modified organisms. This lesson includes video, discussion,

group activities, and a case study of Patagonia cotton production.


Lesson 2: Outsourcing Production: The T-Shirt Goes to China

Students consider manufacturing and labor practices in other countries compared to the U.S. and

learn the challenges of interacting in foreign environments. Students gain an understanding of fair

trade regulations and safe work environments. This lesson includes internet research and students

work in groups to form a proposal that summarizes their recommendations for changes in the

clothing industry.

Lesson 3: Importation: The T-Shirt Goes to Washington D.C.

Students bring a T-shirt to class from home and experience the T-shirt’s journey back to the U.S.

as an imported good in local stores before finding its way into their closets. Students study duty

rates, import/export, logistics, and costs. This lesson includes a case study on TS Designs (an

American company that makes its t-shirts entirely in the USA), video, podcast, and group

activities.

Lesson 4: Exportation: The T-Shirt Goes to Tanzania

Students explore the free market of Tanzania as the T-shirt ends up for sale in Africa as a clothing

item discarded by Americans, but coveted by Africans. Students consider the trade-offs in a global

economy and what countries sacrifice to have the products, services, and life experience they have.

This lesson includes a podcast and wraps up the entire t-shirt journey with a debate.

Lesson 5: Guest Speaker, Global Trade Careers

Students learn about the life and career of a California global trade entrepreneur through a case

study of Chris MkPado, founder of Textile Waste Solutions in Santa Maria, who has been

exporting to Africa for 14 years and is considered one of the top small business entrepreneurs of

the Central Coast. Students also create their own global trade story through Flash Fiction, a creative

writing technique in which students write the first half of the story from a given prompt, and then

they trade papers to write the second half.

Also during Lesson 5, the student have the opportunity to learn about career opportunities in global

trade related to their interests and the academic offerings at their local community colleges through

a presentation with a global trade guest speaker. The speaker helps students understand how they

can put an international twist on their career interests and how the CTE programs at their local

community college can help them get started. Career counselors from the high school and local

community colleges are invited to attend.

Global T Immersion TM Microinternships

Schools with four more more CTE and Dual Enrollment high school teachers implementing the T-

Shirt module in a given semester are eligible to participate in the Global T Immersion

microinternship program. Global T Immersion provides a 3-hour microinternship in global trade

for participating students.

The Global T Immersion microinternship program is the perfect compliment to the T-Shirt module,

providing T-Shirt module teachers, career counselors, and students a 3-hour microinternship

experience with an international business:

● Hour One: Tour an international business engaged in global trade that has generously

agreed to open their doors to teachers, career counselors, and students.


● Hour Two: The business partner shares a real-life global trade business challenge that the

business has encountered. Under the teachers’ direction and guidance, students engage in

a team problem-solving competition to devise a plausible solution.

● Hour Three: The business partner listens to the students’ responses and shares the actual

solution to the problem, and also discusses career pathways in global trade within the

company.

Global T Program Outcomes

Since the Global T Program’s inception in 2014, over 131 regional high school teachers and 6,052

students from 35 regional high schools have participated. All teachers and students are surveyed

after completion of the program with 95% of teachers stating that they would recommend the

module to other teachers and 90% stating that they would teach the module again. Ninety percent

of students report that they enjoyed the T-Shirt Module and would recommend the T-Shirt Module

to other students.

Global T Program School Participation in by Microregion to Date, 2014-2018

Microregion High Schools

LA County (Antelope Valley, COC) Canyon, Hawthorne, Apollo, La Sierra, Phineas Banning,

Golden Valley, Santa Fe Learning Center, Saugus, Knight,

Palmdale, Valencia, West Ranch

Ventura County (Moorpark, Oxnard, Ventura) Royal, Channel Islands , El Camino, Santa Susana, Simi,

Adolpho Camarillo, Pacifica, Gateway Community

Santa Barbara County (SBCC, Alan Hancock) Dos Pueblos, La Cuesta, San Marcos, Orcutt, Lompoc,

Dunn School, Santa Barbara, Santa Maria, Ernest Righetti,

Delta,

SLO County (Cuesta) Nipomo, Atascadero

The T-Shirt that Travels the World TM Module Completions

Academic Year 2014/15 2015/16 2016/17 2017/18 Fall 2018 TOTAL

# Teachers Participated 8 42 41 23 17 131

# Students Participated 793 1664 2075 600 920 6052

Global T Immersion TM Microinternship Completions

Academic Year 2015/2016 2016/2017 2017/2018 TOTA

L

Number of microinternships 3 2 2 9


Number of Schools Participated 5 7 2 17

Number of Students Participated 301 163 70 534

Industry Partners

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