About text 100

Getting to know us

Text 100 Fast FactsGlobal Boutique AgencyLargest organically-grown global PR specialist. 28 offices, 550 staff. Big agency infrastructure, boutique agency flexibility and service

One company, one team We all work together as one team to execute global, regional or local campaigns taking a creative, innovtaive and flexible approach.

Consistent Process & MethodologyResults-oriented programs built on business goals. Focused on delivering clear value and ROI to our clients. Consistent methodology and measurement

Award WinningOur teams have a deep passion for their client work no matter if you’re an industry titan or a nimble start-up. Our culture is about working hard and doing the best work in the industry

Text 100 Asia

Winner Best Consumer Campaign, Asia Pacific PR Awards, 2010Excellence Award Best use of Digital, Asia Pacific PR Awards, 2010

The Holmes Report's Asia Pacific Technology Consultancy of the Year, 2009

Technology to beyond• Our background is in technology PR

and we started by launching Microsoft in the UK in 1981

• Today technology is central to what we do in life whether driving a car, turning on a washing machine, or chatting on Facebook

• So we’ve taken all of our PR understanding and now deliver to all sectors

• We also ’get’ social media because of our background in tech and integrate it to ensure you’re connecting with your target audience where they are

• drives larger business and communications goals

• integrates with traditional media and offline engagement to execute PR in a holistic way

• enables brands and employees at all levels to interact directly with key stakeholders

• cuts through today’s digital noise to make brands and ideas visible and influential

our core belief is that effective social media…

We live in a social world

Some PR Truths are the same

The need to create communications campaigns that support business objectives, driven by clearly defined strategies, and enabled by tactics that deliver measurable outcomes is as true today as it was 50 years ago.

Identity Brand

(Being)

Power Brand

(Doing)

Icon Brand(Belonging)

Explorer Brand(Growing)

Literal Symbolic

Performance

Emotional

We build brand connections

Through audience centric PR

We develop campaigns that always link back to your business and sales goals but they also identify the sweet spot between what you want to communicate and what interests your customers. We link our PR programs and your messages to their passions to ensure cut-through that result in

How we work

Goals

Research

Agenda mappi

ngCreative

Execution

Evaluation

Text 100% Total Client Experience

Campaign Approach

DCRs and competitor tracking

Media coverage analysis includes impressions per project and hits on social media activities

ROI reports

Daily communication between you and our team

We work as an extension of your team

Weekly WIP meetings Monthly reports

Continuous and detailed media monitoring

Comprehensive weekly reports for traditional media and social media

How we run our campaigns

Re-surveyevery

6 months

Re-surveyevery

6 months

Success is measurable

Benchmark from

the start

Benchmark from

the start

Share of Voice

Campaign effectiveness OptimizationCorporate

reputation

“I need a quick metric to track

impact”

“I need to measure the impact of a

one-time project”

“I need to monitor an on-

going campaign”

“I need to report to the

board”

“I need to tie measurements

to business goals”

Every PR dollar spent can be accounted for and demonstrate ROI. Our measurement offerings enable our clients to make data-based judgments for future spend. Our offerings are scaled to meet different needs from share of voice to board-level dashboards

Text 100 China• 35 Texties, all global shoppers

with several small time merchants

• We LOVE getting our teeth into tough challenges and know the media inside out

• We live and breathe EXCEEDING our clients’ expectations

• Social Media and Digital is not the next frontier for us – it is where we are today

Text 100 Japan

• 6 bi-lingual Texties (with 3 more currently being hired) who have a mix of B2B and B2C local bargain hunters and global shoppers

• We’re a media-hungry bunch who know what works in Japan

• We might be a small team but we don’t just THINK BIG, we DELIVER BIG

Text 100 Singapore• 19 Texties, a mix of global

shoppers and bargain hunters• We LOVE transforming ideas

into Top Stories and thinking a bit out of the box

• Social Media is in our DNA• If we weren’t co-ordinating and

collaborating with our regional and global colleagues, we would make great traffic controllers

Text 100 Hong Kong• A team of 8 very global Texties

who love to shop, do PR and have fun along the way

• TRANSFORMATIONAL is our middle name, closely followed by IMPACT

• Our global head of Social Media and APAC head of Digital Lifestyle are part of the HK team

• No challenge is too challenging for us

Text 100 Malaysia• 22 hard-working Texties who love to

shop globally • Media - all sectors, all audiences – is

what we do best and what makes us buzz

• We’re award winning and with the APAC head of social media in KL we’re much more than digital newbies

• From IDEA conception to celebrating high-impact RESULTS, we LOVE how our PR helps transform our clients’ business success

Changing the way you think about communications

THANK YOU!