The Digital Marketing Platform for Broadcast Radio & TV
Jun 26, 2015
The Digital Marketing Platform for Broadcast Radio & TV
Radio Is Changing… Okay, HAS Changed
Listenership continues to decline 2-3%/yearDigital streaming helps recapture some of this lost audience, but not enough to slow the decline“Flat is the new “Up” Advertisers demand more mature tools and results than ever beforeThe plethora of listening options creates listener ADD
Your Challenge
Fresh content, while lowering costsHigh audience engagement to keep advertisers happy and promotions healthyCreate new revenue streamsYou’re leaving digital revenue on the tableIncrease reach, engagement and listener hours
(Some Of) Our Current Clients
Why We ExistRadio 2.0 is possible, to get there, we are focusing on:
Reducing costs of all digital marketing and platformsGiving you better tools and data, to become a digital leaderCreate new traffic, listener hours and engagementBuild new and better offerings to grow revenueHold your hand until you, too, are a market leader
Our Solutions
For PromoDrive revenue via promotions in social mediaBuild membership and demographic dataNext-gen promo opportunities to createnew revenue streams
For Talent & ProducersGrow real-time engagement across platforms from one interfaceCreate engaging pages and contentOptimized for mobile and social
Our SolutionsFor Managers
Get show-specific data on what is appealing to your specific audience (for content & promotions)Manage staff performance“I use SoCast to boost traffic, revenue, and hours tuned” – Corus manager
For ExecutivesCustom consultingSales support and assistanceOngoing training to get you the value you need“ Data and insights provided by SoCast helps us drive revenue” – Corus Exec
Create Content or Promo Once, Publish Everywhere
One Dashboard, Not 5 Tools Stitched Together
One Experience for Listeners, Across Devices
Real-Time Analytics, Custom to Departments
Why Choose SoCast?
One Dashboard = less training, easier deployment, simple experienceLower cost, we guarantee ROI in 2 quartersSales support to generate additional revenue right away, and tools to create new revenue streamsThe deepest data (per station, per show, per staff member, per device) to make the smartest decisions