About North Coast Strategies

North Coast Strategies⏐A STRATEGY BASED ON RELATIONSHIPS

North Coast Strategies is an independent public affairs firm offering public relations, public affairs and crisis management services. We work to engage, organize, and mobilize key constituencies to impact public policy & high profile projects, while working to protect or enhance our client’s reputation and public image. Sometimes that means working to keep them out of the public eye. Our clients expect us to resolve critical issues affecting their businesses by creating a strategic and integrated communications plan, complete with targeted messages using our relationships with the media and government and business leaders.

North Coast Strategies is not your typical public relations firm. We are a small independent agency, flexible enough to meet the evolving needs of our clients while nimble enough to find the right team of other independent experienced-consultants depending on the project, with dedicated senior-level executives leading at every phase of the project.

PUBLIC RELATIONS CRISIS MANAGEMENT PUBLIC AFFAIRS

Helping company’s shift their marketing strategies, from pitching the media to informing them by creating content, establishing credibility and engaging the decision-makers.

Work closely with companies and their attorneys to manage risk, prepare and avoid a crisis or work with a client through a very difficult situation while working to repair their reputation.

We work to build trust with key stakeholders through direct engagement, one-on-one meetings and corporate social responsibility campaigns.

STRATEGIC COMMUNICATIONS | MEDIA RELATIONS | EXTERNAL AFFAIRS COMMUNITY ENGAGEMENT | STAKEHOLDER ENGAGEMENT | CORPORATE SOCIAL RESPONSIBILITY

MARKETING & DESIGN | CONTENT CREATION | SOCIAL MEDIA ENGAGEMENT| DIGITAL AND MOBILE STRATEGIES

Samples of our work be found at: www.northcoaststrategies.com + https://seelio.com/danielcherrin

 ⏐ DANIEL CHERRIN, founder

An attorney practicing strategic communications, public relations, public affairs & crisis management, Daniel understands the public & political challenges and realities of a situation and is well positioned to explain them in a compelling, hard-hitting way that consistently makes and shapes the news. He helps create common sense out of chaos and works to help clients move public opinion, impact policy and improve business outcomes. Daniel is the founder of North Coast Strategies – a public affairs firm. He also is a partner in M10 Marketing, an integrated marketing agency focusing on digital design, mobile media campaigns and events. For over 18 years, Daniel has focused his practice on stakeholder engagement,

strategic communications, crisis management, public affairs and the media. He is an attorney, former Communications Director for the City of Detroit and Press Secretary to the Mayor, and federal lobbyist for the Detroit Regional Chamber. Daniel has created compelling strategic communications campaigns Fortune 500 companies, venture-backed start-ups, associations and government entities. He blends his legal expertise and litigation experience with deep public policy insight and strategic communications capabilities for clients in the public eye.

P.O. Box 2128 | Royal Oak, Michigan 48068 | 313.300.0932 | www.northcoaststrategies.com

⏐ What we can do for you …

• Elevate the discussion • Raise awareness • Create + Deliver the message • Position thought-leadership • Manage the issues • Engage policy makers • Facilitate the discussion

⏐ This is how we do it …

• Find the influencers • Work to understand the people &

politics of the community • Develop relationships & build trust • Educate & inform key stakeholders • Listen to the stakeholder input • Address any concerns raised in a timely & meaningful way.

Notable Accomplishments: MEDIA RELATIONS

• Served as an attorney and spokesperson for the Mackinac Is land city government during a dispute with the ferry operators servicing the Island and created a media relations plan to support the litigation team representing Mackinac Island before the courts and Public Service Commission.

• Secured pre and post national media exposure for The New York Times Salute Our Heroes career fair and job expo, with national and local news outlets, including: The Associated Press, Chicago Tribune, Paul Harvey, the Voice of America and others. “Salute Our Heroes” realized outstanding attendance by more than 5,000 veterans and more than 175 blue-chip exhibitors.

• Developed and implemented communications strategies and plans to support The Distr ict Detroit , a 55-block, mixed-use development, anchored by a new hockey arena for The Detroit Red Wings and an expanded corporate campus for Ilitch Holdings.

• Advised the Detroit Windsor Tunnel on key messages and legislative outreach during their voluntary bankruptcy, which included coverage in The Wall Street Journal, Forbes, CBC, Maclean’s and others.

• Developed a national PR strategy for Vistage Internat ional, positioning their CEO as a national thought leader on small business issues, through the release of a quarterly CEO index, leading to consistent coverage in The Wall Street Journal, FOX Business News and CNBC.

CRISIS MANAGEMENT

• Led a bi-national coalition of business and political leaders to keep the U.S. Canadian Border open short ly after 9.11.01.

• Worked to minimize any damage to the reputation of The Detroit Wayne County Port Authority following a federal investigation by Department of Homeland Security.

• Successfully represented the University of Toledo through a crisis involving the Medical Center’s kidney transplant program that gained national media attention on Fox & Friends, ABC News, Good Morning America and Chelsea Lately.

• Successfully advised the VFW National Home for Chi ldren after a government investigation uncovered an unfortunate pattern of actions by one of their employees that eventually led to her arrest.

GOVERNMENT RELATIONS + PUBLIC AFFAIRS

• Cherrin developed strategic relationships for the Mayor of Windsor, ONT and two Presidents of The University of Windsor in Southeast Michigan, Lansing and Washington, D.C., in an effort to enhance cross-border relationships that led to several dual cross border degree programs.

• Cherrin served as spokesperson for a proposed 1,800 MW off shore wind farm in Lake Erie and Lake St. Clair and facilitated a series of stakeholder engagement meetings throughout SW Ontario.

• Secured language in the FY08 Defense Authorization bill (H.R. 1585, House Rpt 110-477) prohibiting the Department of Defense from not only selling F-14 parts, but also “any tooling or dies used in the manufacture of such aircraft or parts.”

• Successfully lobbied the Department of Homeland Security to add NEXUS lanes at the Detroit Windsor Tunnel. • Forged bi-national coalitions of civic and business leaders around legislative and media campaigns involving trade,

workforce related issues, health care and economic development in Southeastern Michigan, on behalf of the Detroit Regional Chamber.

• Coordinated a regional border initiative, resulting in 145 additional customs and immigration agents, and the deployment of the Michigan National Guard at the Michigan/Ontar io border.

• Established and led a federal PAC to advance the Detroit Regional Chamber’s political support at a national level.