………………..…………………………………………………………………………………………………………………………………….. About Nationwide Children’s Hospital » Provide more than $122 million in charity care and community benefit services annually » Ranked in all 10 specialties on U.S.News & World Report’s 2013-2014 list of “America’s Best Children’s Hospitals” » Ranked 9th on Parents magazine’s 2013 "Best Children's Hospital's" list » Fourth busiest children's hospital in the country** » Fourth largest children's hospital in the country** » More than 1 million patient visits in 2013 » Patients came from 50 U.S. states and 31 foreign countries in 2013 » The Research Institute at Nationwide Children’s Hospital is one of the top 10 NIH-funded freestanding pediatric research facilities in the U.S.
About Nationwide Children’s Hospital. » Provide more than $122 million in charity care and community benefit services annually » Ranked in all 10 specialties on U.S.News & World Report’s 2013-2014 list of “America’s Best Children’s Hospitals ” - PowerPoint PPT Presentation
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•Increase physician participation in NCH events•Increased participation in editorial contributions•Increase participation in NCH media panel•Recommend NCH as place to work
Goals Build Scorecard Metrics*
National Media Share of Voice (measures share of all media coverage garnered among target group)
2nd place 2nd place 2nd place
On-line consults for signature product lines via Internet minus Research (year-end financial reconciliation)
72 60 70
Regional Strategy for Surgical ServicesSurgeries (Neurosurgery, Orthopedic, Ped Surg, Thoracic & Urology) – Target 2% growth in select geography
6,000(2% Growth)
8,148 8,311
Region II – Net Revenue from Targeted Referring Physicians (6% growth)
Handouts of data needs• Data from your web traffic reports
– Visits– Visitors– Bounce rates– Unique visitors– Geo of visitors– Time on site– Number of pates visited– Path of visitor sessions– Referring domain– 404 errors– Search terms used to find site (SEO)– Browser type– Platform type (including mobile)– Top entry and exit pages
– Request for appointment– Calls to call center – referral based– Class registrations– Call tracking (across the board)– Donations (if you work with your development team)– Event registrations– Online gift shop– Enewsletter registrations– Job applications– Online bill payment– Clinical trial recruitment– Anything you can count as a conversion!
Handouts of data needs• Data from your social media channels
– Channel growth – you can (for free) easily track growth of visitors, views and subscribers
– referrals to website – downstream traffic – Clicks on URL’s like bit.ly to track conversion rates– Buzz by channel (brand mentions)– Facebook offers daily – “people talking about this” you can compare across
competition for how engaged people are with you– Facebook offers “Who’s talking about us” – demographics of engaged people– Track most popular post for that given timeframe– Twitter interactions and mentions via your @handle– Twitter retweets– Customer service requests or assists via social media channels– YouTube offers geographic information– YouTube offers traffic sources
Sources• http://www.encyclopedia.com/topic/Balanced_Scorecard.aspx• Sonar 6’s color paper• http://
www.motivitysolutions.com/CultureChangingTechnology/BusinessIntelligence.aspx• Analytics: The new path to value (IBM Global Business Services Executive Report) • Greystone.net – ROI and effectiveness Webmaster Workshop