About me FirewallAntivirusBackupSettingsMobilePPT Alexander Staun-Rechnitzer COO of BullGuard, been with the company since early 2004.

About me

FirewallAntivirus Backup Settings Mobile PPT

• Alexander Staun-Rechnitzer• COO of BullGuard, been with the company

since early 2004

Question


Kan virksomheder med internationale ambitioner bruge de offentlige tilbud til noget positivt?

BullGuard - the Beginning.


Think Global

The Market – Battle of the Giants


Symantec(Norton) and McAfee have a combined market share of more than 70%. On most markets Symantec’s market share is larger than 50%.

Viral Marketing



BullGuard Products

Unique Online Backup- In version 8.0 with e-mail support for both Outlook and Thunderbird

Built-in Customer Support- In version 8.0 with remote assistance

The Product


2002 BullGuard is launched2003 ePlanet Draper Fisher & Jurvetson invests $2.5 million in BullGuardRevenue: $700,0002004 Version 5.0 of BullGuard is launched based on BullGuard technologyRevenue: $1,270,0002005 Successful retail launch in UK and ScandinaviaRevenue: $2,900,0002006 First A-brand signed up (Medion)Steel Security launched.BullGuard Backup launched.Revenue: $6,100,0002007 Winston was bornDI Hovedstadens InitiativprisFirst to launch remote access supportRevenue: $12,000,0002008 BullGuard Gamer’s Edition is launchedEst. Revenue: $25,000,000(Q1 $5 million)

The story so far…

Historic Revenue

BullGuard Highlights

• Major European player in consumer computer securityo 27 people in Copenhagen (management & sales)o 5 people in London (sales)o 1 person in Sydney (sales)o 70 people in Bucharest (development, QA & support)

Copenhagen, Denmark- Management- Sales- Marketing

Reading, UK- Sales

Bucharest, Romania-Development-Fulfilment-Support-QA

Europe and Australia- Local Sales

Bucharest, the BullGuard way…


• Not outsourcing• Scandinavian Management Style• Give responsibility• Plenty of extras, parties, libraries etc.• Treat employees as assets no matter

where they sit in the world

Bureaucracy

• Paperwork overkill• Overcontrolled• No trust • Extensive use of notaries• Some corruption

Question


Kan virksomheder med internationale ambitioner bruge de offentlige tilbud til noget positivt?

About me FirewallAntivirusBackupSettingsMobilePPT Alexander Staun-Rechnitzer COO of BullGuard, been with the company since early 2004.

Documents

corruption slide

thunderbird slide

global slide

world slide

historic revenue slide

qa support slide

remote assistance slide

australia local sales