Feb 23, 2016
• Founder and CEO of Socedo – helps companies generate leads from social media data
• Created Uptown Treehouse – a social media agency in Los Angeles
• Have worked in social media for the last 7 years
About Me
Phases of Social Media Adoption
Broadcast
Marketing & PR
Reactive Engagement
Customer Service
ProactiveRelationship Building
Sales & BizDev
The New Model for Startups
Customer Development
Concept &Business
Plan
Product Development
Alpha/Beta Test Launch Sales &
Marketing
Sales
How Do We Find Them?
Use Information from Social Media
Bio & Profile Stream & Topic
ABC = ?
• Always Be Closing
• Always Be Coding
• Always Be Connecting
Join the Conversation, Learn and Ask for Help
• Dedicate an hour everyday to Social Selling
• Follow 10 new target customers
• Respond to 5 Tweets (Ask a Question)
• ReTweet or Share 3 Messages
• Participate in a LinkedIn Group or Blog thread
• Experiment!
Make it a Habit & Scale Your Efforts
• It’s easy and cheap to find customers
• You get a better understanding of your customer
• You are constantly learning about your messaging and value prop
• You build mind share and influence
Advantages of Social Selling