ITC ITC ITC INDIA LTD : ENDURING VALUE . FOR THE NAITON . FOR THE SHARE HOLDERS
ITCITC
ITC INDIA LTD : ENDURING VALUE.
FOR THE NAITON . FOR THE SHARE HOLDERS
HISTORY OF ITC
• 24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company of India Limited'.
• 1925 – ITC’s Packaging & Printing Business Division was set up as a strategic backward integration for ITC’s Cigarettes business.
• 1974 – The Company's ownership progressively Indianised, and the name of the Company was changed to ITC Limited (Indian tobacco company).
• 1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-Welcome group Hotel Chola’.
• 1979 – ITC entered the Paperboards Business by promotingBhadrachalam Papaerboards Limited, which today
has become the market leader in India.
• 1985 – Surya Nepal Pvt. Ltd.
HISTORY OF ITC
• 1990 – International Business Division (IBD) for export of agri-commodities.
• 2000 – Lifestyle Retailing Business with Wills Sport range of international quality relaxed wear for men and women.
• 2000 – ITC Infotech India Ltd.
• 2001 – ITC entered in Food Business with launch of ‘Kitchen Of India’ ready-to-eat Indian gourmet dishes.
• 2002 – Safety Matches.
• 2003 – Agarbattis.
MISSION STATEMENT
ITC
FMCGHOTELS
1975
PAPERBOARD&
PACKAGING1979
AGRIBUSINESS
1990
INFOTECHIndia Ltd.
2000
CIGARETTES1910
FOOD2001
LIFESTYLERETAILING
2000
GREETING,GIFITING &
STATIONARY2000
SAFETYMATCHES
2002
AGARBATTIS2003
PAPERBOARD& SPECIALITY
PAPERS2002
PACKAGING1925
AGRIEXPORTS
E-CHOUPAL2000
LEAFTABACCO
DIVERSIFIED ITC PRODUCT PROFILE
FMCG
ITC –product profile (contd…)
Awards & Achievements
1. Quality Improvement (QIMPRO) Benchmark Awards for 1997 and 1998 – ITC’s Packaging Business.
2. The Golden Peacock Innovation Award 2004 for e-Choupal.
3. The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005'.
4. ITC Maratha at Mumbai was declared to be the Best Luxury Hotel of the Year 2002, by the Federation of Hotel and Restaurant Associations of India.
5. The National Tourism Award 2004-05 to WelcomHotel, Delhi under the category - Best Eco-Friendly Hotel.
Awards & Achievements6. Bengaluru, Munger & Kolkata have won the
prestigious Greentech Environment Excellence Gold Award for the year 2006.
7. LRB has won several Images Fashion Awards over the years:2001 : The Most Admired Brand Launch of the Year - Wills Sport. The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle,
2002 : Most Admired Women's Wear Brand of the Year - Wills Sport
2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle
2004: Rising Star Brand of the Year - John Players 2005: Most Admired Shirt Brand of the Year - John Players
2007: Most Admired Fashion Campaign – John Players.
Awards & Achievements8. Capexil's Top Export Award 2005-06, 2004-5 and 2003-04
for the 5th consecutive year in recognition of highest exports in value terms, in the Paper and Paperboard category.
9. The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail.
10.Five Star rating from the British Safety Council to Tribeni Unit in 2006 for excellent performance in Health & Safety management.
11.The Greentech Safety Gold Award to Munger Unit for the year 2006 – ITC’s Packaging Business.
12.Achieved 5 star Health and Safety Rating from the British Safety Council for its cigarette factories at Bengaluru, Munger, Kolkata and Saharanpur and the "Sword of Honour" for Bengaluru & Sharanpur for 2006-07.
• Like Ashutosh, Over 3.5 million e-farmers in 9
states across the country are raising a better
crop and earning fair rewards. Thanks to ITC e-
Choupal. This is just one of the many ways in
which ITC expresses its belief that country must
come before corporation.
• Thousands of poor farmers are being assisted by
ITC to convert their wastelands into profitable,
quick-growing, high-yielding plantations. ITC
provides them the entire package of know-how.
Nearly 65,000 hectares have been transformed
by planting more than 265 million saplings.
Creating employment potential for over 600,000
rural poor. This is just one of the many ways in
which ITC expresses its belief that country must
come before corporation.
• Today Khazana Devi looks beyond her domestic
chores. Like her, nearly 11,000 rural women are
contributing to their children’s education and health.
ITC is proud to have empowered them with
vocational training and entrepreneurship assistance.
This is just one of the many ways in which ITC
expresses its belief that country must come before
corporation.
• Mahima Jyothi is a bright-eyed village girl for whom
school is no longer a distant dream. ITC is proud to
support 76,000 children in rural India. Providing
uniforms and books, improving school buildings,
adding electricity connections, lights and fans and
running over 775 Supplementary Learning Centres.
Helping rural children aspire to a better tomorrow.
This is just one of the many ways in which ITC
expresses its belief that country must come before
corporation.
SWOT ANALYSIS
STRENGTHS
• Brand
• Management
WEAKNESS
• Unrelated diversification
OPPORTUNITY
• Rural Market
• E – choupal
THREATS
• Increasing tax in Cigarettes
• Health hazard
MARKET STAND OF ITC PRODUCTS
SEGMENT DOMINANCE CONTRIBUTION IN PERCENTAGE
REVENUE PBIT
Cigarettes 70% share 77.0 87.7
Paperboard & Packaging
Packaging board – No. 1 in Asia
7.3 10.7
Agri – Business 1of the largest exporters from India
7.0 3.7
Hotels ITC Group ranks No. 2 4.3 5.4
FMCG (Others) 20% share of greeting cards market, ‘Aashrivaad’ atta is No.1 in branded Segment
4.4 -7.5