About GS&F

relate

At GS&F, we relate to clients, brands, consumers and entireindustries—as well as the countless marketing challenges thatinvolve them all.

We build connections between brands and consumers.

We involve ourselves in our clients’ business because we trulycare about their success.

We work diligently to understand our clients and their brands,in order to help them accomplish their goals.

The work we do — advertising, public relations, interactive,even the media choices we make—helps create relationshipsbetween our clients’ brands and their customers.

And, finally, yes, we tell stories. Because every ad is part of anunfolding story about a unique brand, a story that we believeis worth sharing.

In other words, we relate.

relate

GS&F was founded as Gish, Sherwood and Friends

in 1978 by two Chicago advertising executives who

had relocated to Nashville — Dale Gish and Hank

Sherwood. (“Friends” referred to the rest of the

staff.) Dale came from the marketing side of the

business and Hank from the creative side. Both

are now retired.

But the partnership of disciplines continued in

1997 when Jeff Lipscomb and Roland Gibbons

became co-owners after more than a decade of

working together here. Today the agency is known simply as GS&F.

In an effort to become more diverse and full-service focused, GS&F added a public relations

department in 1997 and created an interactive division called MindReactor in 1999. Most recently,

a design boutique has been added to handle smaller accounts and support the graphic needs of our

PR team. Today, these areas make up over 25% of our business.

GS&F has steadily grown to a staff of 71 marketing professionals with over $50 million in annualized

billings. We take great pride in creating an environment that is somewhat unique in today’s “revolving

door” agency world. Our senior management team averages over 20 years with the company. And,

35% of the staff has been with the company for 10+ years.

Number of Employees:Creative 19Account Service 15Public Relations 8Media 7Interactive 6Accounting 5Broadcast/Print Production 4Operations 3Marketing/Research 2Traffic 2

Total 71

Our Services

Market ResearchQuantitative• Questionnaire design

• Online surveys

• Telephone surveys

• Direct mail surveys

• Intercepts

Qualitative• In-depth interviews

• Focus groups

• Online panels/bulletin boards

• Ethnography

Public Relations• Strategic planning

• Media relations

• Internal communications

• Promotional events

• Product publicity

• Crisis management

Account Service• Client-agency liaison

• Strategic planning

• Communications coordination (between departments)

• Job initiation

• Budget management

• Reporting

Media• Planning (print, broadcast,

out-of-home, online)

• Negotiating

• Added-value enhancements

• Placement (print, broadcast, out-of-home, online)

• Schedule monitoring

• Budget management

Creative• Concept development

• Copywriting

• Art direction

• Print and broadcast executions

• Photography

Broadcast Production• Vendor reviews

• Bid & budget management

• Talent coordination (voice & on-camera)

• Production supervision

Print Production• New technology evaluation

• Competitive bids

• Pre-press work (color management)

• Materials selection (stock, ink, substrates)

• Press checks

• Quality control

• Shipping & delivery

Interactive• Website

development

• E-cards

• E-newsletters

Current Client Roster

Interactive science museum

Since 2006

Water heaters

Since 2006

Communications services

Since 2003

Financial services

Since 2007

Youth development organization

Since 2005

Passenger, motorcycle and motorsport tires

Since 1994

Food manufacturer

Since 2008

ENERGY STARinitiative for water heaters

Since 2008

Innovative glass products

Since 2004

Wheel-service equipment

Since 2007

Convenience storepizza shoppes

Since 2008

Home comfort products

Since 2000

Heating/cooling products

Since 1982

Mechanical, plumbingand electrical services

Since 2008

Manufacturer and distributor of building products

Since 2008

Services for cancer patients and their families

Since 1996

Destination marketing organization

Since 2005

NHL team

Since 2008

Career college

Since 2009

Third-party logistics

Since 2007

Commercial and residential water heaters

Since 2004

NFL team

Since 1995

Electrical products manufacturer

Since 2007

Lighting ballasts

Since 1996

Regional academic medical center

Since 2007

GS&F Creative Thinking

Arthur Koestler, the Hungarian/English novelist, wrote, “Creativity is a type of learning process where

the teacher and pupil are located in the same individual.”

We have a lot of these teacher/pupil types at GS&F.

We believe that creativity starts with learning. Learning about a brand, a product, a consumer, and an

industry. Because knowledge breeds success. So we like to immerse ourselves in every client and

every client’s business. Very often, that means wading into a river of research, which we truly value.

We believe all good agency people should be excellent students. For us, such learning never ceases.

After all, creativity involves breaking out of established patterns of the past in order to look at things in

a different way. So that means we have to be aware of what’s being done – and what’s been done in

the past — in an industry, in a brand category, or on behalf of our client.

Creativity is not the sole domain of our Creative Department, either. In fact, every department at GS&F

is a creative department, including account service, media, public relations, research, interactive,

accounting and administrative. We expect – and demand – creative thinking in every phase of work

performed for our clients.

Why? Because we genuinely believe that a creative idea “sells” better than a tired, old or familiar idea.

Originality makes our clients’ brands distinctive and, as history proves, distinctive brands rise to the top.

It’s as simple – and as complicated – as that.

GS&F Work Ethic

Our agency is known for its “roll up your sleeves”

work ethic. We don’t sit in an ivory tower handing

down marketing directives and dispensing our

brilliance to a grateful audience. In fact, nothing

could be further from the truth.

We get out in the field. (Sometimes we get out in

pastures and parking lots.) We tour factories and

construction sites. We attend trade shows with our

clients and we talk to their customers. When we do research, we don’t phone it in; we go to where

people live and work to find out how they think and make purchase decisions.

We mingle. We mix. We relate.

And that’s proof of the GS&F commitment to our clients. In fact, most of our clients are surprised

when they see how hard we work on their behalf.

But hard work comes easy when you enjoy what you do. Our staff wouldn’t be working for GS&F if they

didn’t love to come to work every day to confront the challenge of solving problems.

We regularly develop alternative ideas for our clients, whether we’re talking about media plans,

creative campaigns, interactive solutions or marketing strategies in general. That means extra work;

but it pays off, so we do it.

We also know that the first idea that comes to mind isn’t always the best one or the right one for our

client’s assignment. That’s because the first idea is often the cliché, the familiar, the tired old worn-out

thought.

And that’s just not good enough for our clients.

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The Card is issued by MetaBank pursuant to license from Visa U.S.A. Inc. Card funds areavailable for 180 days in addition to any remaining days in the issuing month. The “Valid Thru”

date on the front of the card denotes the exact date of expiration for your specific card(s).

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What GS&F Brings To The Table That Is Unique?

Good question.

After all, every ad agency will offer basically the same services and make similar promises. They’ll tell

you that they’re smart, creative and responsive. They’ll tell you they have a “system.” They’ll tell you

they’re results-oriented. They’ll tell you what they think you want to hear.

But only three things distinguish one agency from another:

1) The people who work there

2) The relevant experience they’ve acquired

3) The quality of the work they’ve done

GS&F is unique for those very reasons.

And the final thing that sets us apart – the thing that we are “bringing to the table” – is this: passion.

Passion for learning. Passion for marketing. Passion for reaching out and motivating consumers to buy

products. Passion for our work and for our clients.

ADVERTISING • PUBLIC RELATIONS • INTERACTIVE • DESIGN

4 23 5 H i l l s b o ro P i ke • N a s h v i l l e , T N 3 7215 -3 34 4voice (615) 385.1100 fax (615) 783.0500 web gsandf.com