About cci media connecting solutions introduction 2012

connecting solutions connecting solutions

CONNECTING TO YOUR CUSTOMERS WITH CCI MEDIA CONCEPTUALIZING, CONNECTING & INNOVATING IN ADVERTISING, SPONSORSHIP, MEDIA, EVENTS AND BRANDING


Who we are What we offer Our principles Many good reasons for CCI MEDIA

OUR CCI VISION

Conceptualizing advertising, sponsorship, media, event and branding solutions, Connecting you with new and existing clients and delivering you innovative solutions by combining best practice with best academics.



360 degrees and focused to the point

Offering innovative solutions that merit the copyright status

Customer centric: You tell us your concern, we find a solution

Innovative, integrated and international

Multidimensional, dynamic and modern.

OUR PRINCIPLES: how we work



›  What we rely on: combination of best practice with best academics.

›  How we do it: we are connected directly to 10 Universities* and information networks from all over the world and have therefore access to an enormous pool of academic knowledge and young innovation power.

›  Who is behind it: a young and dynamic business coached and led by professional and senior consultants from CCI COTTING (www.cci-cotting.com).

THE ESSENCE OF CCI MEDIA

*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.



CCI COTTING Consulting AG

CCI COTTING

Strategy & Business

Development

Research, Ad Interim

Management & Monitoring Services

CCI MEDIA

OUTDOOR AND INTERNAT.

MEDIA

NEW AND SOCIAL MEDIA

the event & sponsorship

services YAHOO!

OUR COMPANY CCI MEDIA is a business unit of CCI Cotting Consulting Ltd., based in Zurich and Fribourg and having representatives in Madrid and Lugano, headed by Dr. Patrick Cotting*

*CEO and Founder of CCI in 2008. Former Marketing & Sales Director Eurosport, former Vice President Marketing Alliances e-investment services Europe CREDIT SUISSE,

Faculty Member of the University of Lugano, Adjunct Professor IE Business School Madrid and Lecturer at different other Universities (see for more information: www.cci-cotting.com)

Has consulted or is still consulting companies and properties such as PlanetSolar, Patrouille des Glaciers, CSS, CKW, Axpo, EKZ, Louis Vuitton, SwatchParks, UEFA Euro.08, IIHF, SBB, Gaydoul Group and many more (see for an overview www.cci-cotting.com)


TV on TV Set

Media (Editorial team) deciding what is relevant

Advertising Impressions key

Independent Journalism

Long decision processes

Expensive to create a „TV channel“

Communication

TV on multiple screens

Consumers deciding what is relevant

Clicks, Desire, Leads key

Paid Journalism

Very short decision processes

Cheap to create a „TV channel“

Relationship


We support you in the Move from the Old to the New World Old world New world



1 SOCIAL MEDIA CONSULTING Getting you through the jungle and let you benefit

TWITTER I am running FACEBOOK I LIKE running FOURSQUARE This is where I am running INSTAGRAM Here‘s a vintage photo of my running YOUTUBE Watch me running LINKEDIN My skills include running PINTEREST Here‘s a running plan LAST FM / SPOTIFY Now listening to „running“ songs G+ I am a Google employee who runs



We bring and consult you on new marketing, sponsorship and media solutions in a transparent and effective way.

Media Consulting as you never experienced it before:

- Second Opinion/ expertise,

- Valuations,

- Coaching, contract development and/or negotiation lead for national, international and global media campaigns…

As we know most prices better than what is officially said or offered.

2. CLASSICAL MEDIA CONSULTING & BOOKING Getting more and being more effective for less


›  CITIES AROUND THE WORLD such

as Rome, Milan, Moscow, London, Berlin, Paris…

›  126 AIRLINES ›  AIRPORTS ›  HIGHWAYS ›  ONE STOP SHOPPING ›  Special-Buy-In from all big suppliers

(through pooled network buying)

connecting solutions connecting solutions © The CCI Positioning-Value Model

Differentiated

Positioning Value

Indifferent

Low Value for your Clients

Hearing

Seeing

Watching

Experiencing

Sharing


3. EXPERIENTAL MARKETING Developing unique concepts for your clients that integrate all media

connecting solutions

74.325.060


-  Placing your commercials and video material on your website in an own player

-  Having the player with TV editing functionalities

-  Tagging, Sharing on Internet and through I-phone and I-pads and therefore enhancing your brand’s fan base.


4. WEBTV-MARKETING Developing an own TV Channel for you on your website

connecting solutions

Entertainment trends and leisure

Magazines

Back-stage

Behind the

scene

Real TV

Highlights

COMPETITIONS

HIGHLIGHTS During the major events, the chance to watch or re-watch the best actions of the day enriched with analysis

INSIDE APPROACH (real TV)

LIFESTYLE & SPORT Creating programs mixing lifestyle & sport

highlights

Influence of paid content

(product and message placement / stories)


5. CONTENT-MARKETING Developing and negotiating Content Deals with Media Groups



The methodology allows you to profit on multiple dimensions; the approach does not only provide you with valuable data on the event and its stakeholders, but will in the same time promote your involvement with the event.

Promotion

6. PROMOTING YOUR EVENTS



7. KNOWING WHAT TO PUT ON YOUR WEBSITE and transforming visitors to clients and fans We are an Official Representative of Argyou.com, the world leader in analyzing 180 search engines worldwide and doing benchmark studies on how well your website is performing, compared to -  What internet users are

looking for -  What your competition is

doing.


A FEW COMPANIES we work(ed) for since 2008



Innovation We offer and develop innovative solutions that merit the copyright status.

Dynamic

Dynamically we are striving towards surpassing

advertising, marketing, media and sponsorship

solutions.

Customer fit

We put the customer into the center of attention. For any concern we will find an individual approach.

Academics and best practice

Combining long-term best practice experience with academic know-how.

Connecting

Our platform enables different stakeholders to meet. Through CCI MEDIA our clients can not only book but also sell advertising, sponsorship and hospitality offers.



We are happy to serve you:

CCI MEDIA Zürichweg 6b CH-8153 Zürich-Rümlang +41 43 541 4000 www.cci-media.com / www.cci-media.ch / www.crossmediamarket.com Direct Line for you: Dr. Patrick Cotting, CEO, [email protected] / [email protected] +41 79 637 04 19

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