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Canon Consumer Preference towards Canon Printer
Introduction
Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of
Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today
has offices spread across 10 cities in India with an employee strength of over
1100 people and markets 140 comprehensive range of sophisticated and
contemporary digital imaging products in the country. These include
digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser
printers, scanners, All-in-ones, digital cameras, digital camcorders , dye sub
photo printers and multi media projectors semiconductors, card printers &
cable ID printers.
Canon has pioneered Five technology ‘imaging’ engines viz: Optical
Engine, Electrophotography, Bubble Jet, Semiconductors and Display which
drives Canon’s cutting-edge technology products. With over 1100 registered
patented technologies in Digital Cameras, 2300 in inkjet printers, 5600 in
multifunctional printers and more than 200 in scanners, Canon has emerged as
one of the leading technology innovators in the digital imaging space
worldwide.
Canon India forayed into retail space with the launch of its exclusive
brand retail store called “Canon Image Square.” Canon inaugurated 50 retail
stores in 2011, targets to inaugurate another 50 by the end of 2012 taking the
count to 300 stores in the next 3 years. Canon’s unique initiative to tap B, C
and D-class cities of the country, Image Express, reached 38 cities in Tier II
and Tier III towns. With the acquisition of Océ Canon was positioned as the
undisputed leader in professional and display graphics printing domain in
2010.
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In 2011, Canon India was ranked as one of the top 25 Best Employers in
India by Aon Hewitt. The extensive study was conducted across 6 months and
200 companies with a stringent methodology to arrive at the rankings. Metrics
covering information on business performance, organization structure, and HR
strategy, policies and metrics, employee survey of random population, CEO
interviews and on site audit to validate accuracy of information provided and
included interaction with HR teams, group discussions with employees and
managers, discussion with the CEO, and facility tour of the organization.
In 2009, Canon was ranked amongst top 10 employers in India in the
Business Today ‘Best Companies to Work for in India’ survey. This ranking
was given on the basis of a process that involved an understanding of the HR
systems of companies, a survey of their employees, and a survey of their
external stakeholders such as B-schools, placement firms, and alumni. It was
undertaken by Mercer Human Resource Consulting.
Canon takes pride in not only bringing quality products to the market;
but also contributes to minimising environmental burden through effective
application of environmental technologies. Canon focuses on the development
of resource conserving products that are smaller, lighter and easy to recycle. In
India, Canon takes responsibility to dispose off end of life Canon products and
other e-waste by sending such waste to government approved recycling
agency.
Today, Canon India is certified for ISO 9001, ISO 14001 and OHSAS
18001. In 2006 and 2010, the company was certified for its “Strong
commitment to excel" at the CII-EXIM Business Excellence Award. Over the
last 14 years of its India growth story, Canon’s comprehensive range of the
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latest digital imaging products supported by a trained sales force across the
country has emerged as its key differentiator.
Canon has around 100 primary channel partners 14 National Retail
Chain partners, 7 Canon owned Service Centres and 37 Canon care centres ,
over 6000 secondary retail points including 270 National Retail Chain store
partners. Canon products are available in over 400 towns in India. By end of
2010, Canon has acquired a customer base of over 30 lac customers in India.
As part of the company’s promise to enhance digital experience for
consumers, Canon Image Lounge was launched in 2008 in Gurgaon for
customers to get a touch and feel of Canon products. The lounges provide a
comprehensive display of Canon’s vast range of offerings and display over 101
consumer imaging products for consumers to simply look, feel and experience
without the compulsion on buying. Special photography workshops and other
customer engagement programmes are being held in these lounges. Canon also
has Business Solutions Lounge for B2B customers in Gurgaon showcasing
business applications alongwith seminar rooms for business workshops.
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Canon Consumer Preference towards Canon Printer
Research Methodology
NEED FOR THE STUDY
The study was conducted to know the market value of CANON printers
in Banglore market, previously in printer industry their use to be very few
companies which provides printers but at present there are around nine
different brands of printers available in the market by this we can understand
the level of competition in the market of printers. So this study main focus was
to know at which part canon has to concentrate to cover the maximum part of
the market.
The study was also done to estimate the performance of the CANON
PRINTER, TONER, CARTRIDGES, with the other service providers, and
also to know whether the customers know about different services provided by
the CANON.
OBJECTIVES OF THE STUDY
1. To Study about customer preference towards canon Printer.
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Canon Consumer Preference towards Canon Printer
Research Methodology
This study is done using the following primary and secondary data:
Primary Data: The primary data was collected by a market survey in
BANGLORE. Questionnaire was prepared and administrated by taking a
sample of 100 consumers, which contains different categories of consumers
like students, businessmen and employees.
Secondary Data: The secondary data comprises of various Books, Journals,
Periodicals and other published magazines are included in the study. Data was
also collected from the company's records and from the websites
"www.canon.co .in
Sampling
Simple random sampling:
This type of sampling also known as chance sampling or probability sampling.
Where each and every item in population has an equal chance of inclusion in
this sample and each one of the possible sample, in case of finite universe, has
the sample probability of being selected.
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LIMITATION OF THE PROJECT
1. The scope of study is limited to the respondents are selected from in and
around limited area of Banglore.
2. The project is only carried out for the period of 45 days only.
3. Measurement of Market Survey analysis is complex subjects, which uses
non-objectives method, which is not reliable.
4. The sample unit was also limited 100.
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COMPANY PROFILE
Our history
Canon started out as a company with a handful of employees and a
burning passion. That company soon became a world-renowned camera maker
and is now a global multimedia corporation. With over 60 years of
technological expertise under our belt, our passion remains unchanged. Canon
will continue using its technologies to benefit people as it pursues its objective
of becoming a company that is loved by people throughout the world.
A modest beginning in a small room
In 1933, a small laboratory dedicated to making high-quality cameras
was set up in a simple apartment room in the Roppongi area of Tokyo. Back
then, all high-quality cameras were European with the majority coming from
Germany. It was in this small room that young people with a big dream
earnestly began their work to produce a high-quality Japanese camera, marking
the beginning of Canon. Through hard work and an enterprising spirit, they
succeeded in building a prototype, which was named Kwanon after the
Buddhist Goddess of Mercy. Then in 1935, Japan's first-ever 35 mm focal-
plane-shutter camera, the Hanza Canon, was born, marking the origins of the
Canon brand.
Striving for the world's best camera
In 1950, Canon's first president, Takeshi Mitarai, went to America for the first
time to attend an international trade fair. Having seen modern factories and a
high standard of living first hand, upon his return, he built a fireproof factory
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of steel-reinforced concrete in the Shimomaruko area of Tokyo, which he saw
as essential for Canon to succeed in doing business with the world. Mitarai
reinforced his respect for humanity by stressing the importance of the Sanji, or
"three selfs" spirit, the guiding principle for Canon employees. In 1955, Canon
made its mark in the global market with the opening of a U.S. office in New
York City. In 1957, Canon set up its sole European distributor, Canon Europa,
in Geneva, Switzerland. By 1967 exports topped 50% of the company's total
sales.
The challenge of diversification
Soon after its establishment, Canon was hard at work in 1941 on diversifying
itself with the introduction of Japan's first indirect X-ray camera and other
products. In the 1960s, the company took further steps toward diversification
by adding electrical, physical and chemical technologies to its optical and
precision technologies. In 1964, Canon entered the office equipment market
with the debut of the world's first 10-key electronic calculator. In 1967, the
management slogan "cameras in the right hand, business machines in the left"
was unveiled and in 1969 the company changed its name from Canon Camera
Co., Inc. to Canon Inc. Canon took on the challenge of developing Japan's first
plain paper copying machine, which it introduced in 1970. Its plan to further
diversification was realised by stepping from one challenging field to the next.
Averting disaster with the Premium Company Plan
By 1970, Canon grew to 44.8 billion yen in sales, with a staff strength of 5,000
employees. However, a series of dollar and oil shocks, followed by problems
with a defective electronic calculator display component in 1974, turned up
serious trouble for Canon. And for the first half of 1975, Canon failed to pay a
dividend for the first time since it became a public company. In 1976, Canon
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unveiled its Premier Company Plan, an ambitious strategy to transform Canon
into an "excellent global company" through means such as introducing a
vertical business group constitution and establishing a horizontal development,
production and sales system. The plan proposed high ideals and pooled the
strength of its employees, enabling the company to promptly recover.
Canon's second inauguration
Canon continued to grow under the Premier Company Plan. With the
dawn of the personal computer age, Canon introduced a series of products
never before seen. The products included a personal copying machine based on
an all-in-one cartridge system, a laser printer with semiconductor laser, and a
Bubble Jet inkjet printer. At the same time, Canon began its drive towards
globalisation through global production. Then, in 1988, the 51st anniversary of
the company's founding, Canon announced its second inauguration and
unveiled its corporate philosophy ofkyosei, an unfamiliar term at the time. It
also began promoting progressive and environmentally-sound activities, such
as toner cartridge recycling in addition to globalising its development sites.
The Excellent Global Corporation Plan
Canon developed unprecedented technologies and carefully nurtured
them to create business opportunities and products unrivaled by any other
company. But by the mid-1990s, the business division system that had been in
place since the 1970s was showing signs of wear. Canon incurred debts of
more than 840 billion yen, signaling the company's need to improve its
financial constitution; should it wish to carry out long-term R&D projects and
launch new businesses. Fujio Mitarai became Canon's sixth company president
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in 1995, and in 1996 the Excellent Global Corporation Plan was launched.
Transforming the corporate mindset from partial to total optimisation and a
switch in focus from sales to profits, the new plan marked the start of
innovations that characterised the Canon that we know today.
Canon in Asia (outside Japan)
Marketing and service activities in Asia are managed by two regional
headquarters in Asia: North Asia is handled by Canon China Pte Ltd based in
Beijing and Canon Singapore Pte Ltd oversees the South & Southeast Asia
region.?
Asia is home to three of Canon's 9 research & development centres.
Philippines specializes in the development of electronic application equipment
and software while India focuses on image-processing and other software. The
research laboratory in China focuses on Chinese-language processing, image
processing technologies and internet-related applications.
There are 7 manufacturing plants in China, Malaysia, Thailand and
Vietnam which produce a range of Canon products like lens, copiers, bubble
jet printers, digital and film cameras.
Canon Singapore Pte Ltd
Established in 1979, Canon Singapore Pte Ltd is Canon's regional
headquarters for South & South East Asia. After merging with the local sales
and marketing company (Canon Marketing (Singapore) Pte Ltd) on 1st January
2004 it now oversees both regional and domestic activities in Singapore.
Canon Singapore has three subsidiaries in Malaysia, Thailand and India,
and a Representative Office in Vietnam. It sets the direction for all marketing,
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sales, service and training activities in the region and manages over 30
independent distributors in more than 10 other countries in South Asia
including Bangladesh, Brunei, Cambodia, Indonesia, Laos, Maldives,
Myanmar, Nepal, Pakistan and Sri Lanka.
The domestic marketing arm of Canon Singapore continues to market a
comprehensive range of digital imaging equipment and office solutions with a
team of direct sales personnel and a network of more than 100 dealers
throughout the island. It also has the largest service force in town and four
customer service centres to provide comprehensive customer service to Canon
users.
Canon's commitment to quality service made it the first marketing
company in office automation to be awarded ISO 9002 (upgraded to ISO
9001:2000) certification in Singapore in 1994. It also won the Service Quality
Class award by the Singapore Standards and Productivity Board in 1999. Its
outstanding "on the job-training" curriculum has also made it a recognised OJT
Centre by the Institute of Technical Education (ITE).
Mission
Our mission is to be the world's premier consumer Products Company
focused on need and demand of consumer. We seek to produce financial
rewards to investors as we provide opportunities for growth and enrichment to
our employees, our business partners and the communities in which we
operate. And in everything we do, we strive for honesty, fairness and integrity.
Vision
The vision of Canon Company is Incorporating technology to serve customer
needs.
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“Canon company responsibility is to continually improve all aspects of the
world in which we operate - environment, social, economic - creating a better
tomorrow than today."Our vision is put into action through programs and a
focus on environmental stewardship, activities to benefit society, and a
commitment to build shareholder value by making Canon a truly sustainable
company.
Marketing highlights for 2012:
Marketing Budget for the year 2012 was INR 130 crores. Canon roped
in Bollywood actress Anuskha Sharma, a youth icon, as the brand
endorser for its ICP Division and for a new Campaign for PIXMA
Printers
Canon’s Original Ink Centres touched 1536 outlets across 176 cities in
India
Pioneer of 100% cash back offer on laser printers under CLAP, Canon
Loyalty Achievement Program
Canon India’s presence in the retail space for its exclusive brand retail
store called “Canon Image Square” and has inaugurated 70 stores. 5%
revenue comes from retail division for Canon India
In order to reach out to digital photography enthusiast, Canon organized
over 40 photography workshops across India in 2011
Canon launched a variety of technologies for digital cameras,
camcorders, lenses, printers and MFDs in 2011
As a part of Corporate Social Responsibility, Canon had launched the
Green Cycle Program in 2010 for Printer and Cartridge E-Waste
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management. Canon has tied up with authorized E-Waste recycler TIC
Group India Pvt Ltd who would be collecting and disposing the e-waste
from the 45 OICs
As a part of the company’s Corporate Social Responsibility, Canon
initiated the 1 month eye screening camp i-Care in 2011, and also
undertook the initiative of making Gurgaon green by planting more and
more trees in Gurgaon. The company is expected to invest over 35 lacs
towards CSR activities this year
Awards and Recognitions in 2011
In 2011, Canon India was ranked as one of the Top 25 Best Employers in
India by Aon Hewitt
Dr. Alok Bharadwaj, Senior vice President, Canon India, was appointed as
the President of MAIT; and Chairman of CII Office Automation & Imaging
division in 2011
Canon imaging products received multiple awards across various categories
in 2011 such as Digital Camera (25), Digital SLR Camera (15), Camera
Lenses (2)
Mr. Kensaku Konishi, former President and CEO, Canon India, was
felicitated with the "2011 IMM Award for Excellence as Top CEO" award
by Institute of Management and Marketing
Dr. Alok Bharadwaj is amongst the "Global Top 100 People” Influencing
Electronics Manufacturing Services (EMS). He has received the “Pride of
the Industry” Award and also the prestigious “Best CMO” Award by the
CMO council
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Canon India got certified as ISO 9001, ISO 14001, CMM Level 3 and
OHSAS 18001 for Quality Control
Awards and Recognitions in 2010
The list of product awards received in 2010 is as follows:
Manufacturer of the Year- Smart Photography
Best Camera Company of the Year-Smart Photography
Best Printer Company of the Year: Inkjet- Smart Photography
Best Professional Printer of the Year-Asian Photography
Digital Camera – 11
Digital SLR – 9
Canon Lenses – 3
Best Buy by Digit-iP 3680
Awards and Recognitions in 2009
The list of product awards received in 2009 are as follows:
Digital Camera – 21
Digital SLR – 9
Canon Lenses – 5
Living Digital recommended- Lide 100
Best Buy Digit- PIXMA iP 1980
Kazutada Kobayashi is the President and CEO of Canon India. Under
Kobayashi’s leadership, Canon will further its focus on continued growth by
bringing innovative products and solutions to the Indian market.
Dr. Alok Bharadwaj, Senior Vice President was awarded the most
influential person in photography this year. He has also received the ‘Pride of
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the Industry’ award. Dr. Alok is also the receiver of the prestigious award of
the Best CMO by the CMO council. He is also amongst the "Global Top 100
people influencing electronics manufacturing services (EMS)". Canon was also
featured in the Digit- Icons of Trust survey wherein, Canon ranked No 1 in
Digital Cameras and No 2 in Printers in 2009. 4Ps survey also positioned
Canon as one amongst the 100 Most Valuable Brands with a rank of 87 in
2009. Apart from this, Canon stood at 87th rank in the Powerbrands survey of
top 100 brands in India in 2009.
Corporate Profile
Company Name Canon Inc.
Founded August 10, 1937
Headquarters
30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 146-
8501, Japan
Phone (81)3-3758-2111
Chairman & CEO Fujio Mitarai
Common Stock174,762 million yen
(As of December 31, 2011)
Number of
Employees25,449(As of December 31, 2011)
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Net SalesNon-Consolidated 2,160,732 million yen (2011)
Consolidated 3,557,433 million yen (2011)
Net Income
Non-Consolidated 173,201 million yen
(2011)
Consolidated 248,630 million yen (2011)
Ordinary Profit 282,052 million yen (2011)
Main Activities of the Canon Group
Main Activities
(As of July 1, 2011)
Office
Business Unit
Office Network Digital Multifunction Devices (MFDs), Color
Network Digital MFDs, Personal-use Network Digital MFDs,
Office Copying Machines, Full-color Copying Machines,
Personal-use Copying Machines, Laser Printers, Large-Format
Inkjet Printers, Digital Production Printers
Imaging
System
Business Unit
Digital SLR Cameras, Compact Digital Cameras,
Interchangeable Lenses, Digital Video Camcorders, Inkjet
Multifunction Printers, Single Function Inkjet Printers, Image
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Scanners, Broadcast Equipment, Calculators
Industry and
Others
Business Unit
Semiconductor Lithography Equipment, LCD Lithography
Equipment, Medical Image Recording Equipment, Ophthalmic
Products, Magnetic Heads, Micromotors, Computers, Handy
Terminals, Document Scanners
Board of Directors, Auditors and Officers
As of January 1, 2013
Chairman & CEO Fujio Mitarai
Executive Vice
President & CFO
Toshizo Tanaka Group Executive
Finance & Accounting
Headquarters
Group Executive
Facilities Management
Headquarters
Executive Vice
President & CTO
Toshiaki Ikoma Group Executive
Corporate R&D
Executive Vice
President
Kunio
Watanabe
Group Executive
Corporate Planning Development
Headquarters
Senior Managing
Director
Yoroku Adachi President & CEO
Canon U.S.A., Inc.
Yasuo
Mitsuhashi
Chief Executive
Peripheral Products Operations
Shigeyuki
Matsumoto
Group Executive
Device Technology Development
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Headquarters
Toshio Homma Group Executive
Procurement Headquarters
Masaki
Nakaoka
Chief Executive
Office Imaging Products
Operations
Haruhisa Honda Group Executive
Production Engineering
Headquarters
Managing Director Hideaki Ozawa President &CEO
Canon (China) Co.Ltd.
Masaya Maeda Chief Executive
Image Communication Products
Operations
Director Yasuhiro Tani Group Executive
Digital System Technology
Development Headquarters
Makoto Araki Group Executive
Information & Communication
Systems Headquarters
Hiroyuki
Suematsu
Group Executive
Quality Management Headquarters
Shigeyuki
Uzawa
Chief Executive
Optical Products Operations
Kenichi
Nagasawa
Group Executive
Corporate Intellectual Property &
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Legal Headquarters
Naoji Otsuka Chief Executive
Inkjet Products Operations
Corporate Auditor Shunji Onda
Kengo Uramoto
Tadashi Ohe
Kazunori Watanabe
Kuniyoshi Kitamura
Senior Executive
Officer
Sachio
Kageyama
Group Executive
Global Manufacturing Headquarters
Masanori
Yamada
Group Executive
Network Visual Solution Business
Promotion Headquarters
Akio Noguchi Deputy Chief Executive
Peripheral Products Operations
Executive Officer Seymour
Liebman
Executive Vice President
Canon U.S.A., Inc.
Masato Okada Deputy Chief Executive
Image Communication Products
Operations
Yukiaki
Hashimoto
Group Executive
Medical Equipment Group
Akiyoshi
Kimura
Deputy Chief Executive
Office Imaging Products Operations
Kazuto Ogawa President & CEO
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Canon Canada, Inc.
Kenji
Kobayashi
President & CEO
Canon France S.A.S.
Ryuichi
Ebinuma
Deputy Group Executive
Corporate R&D
Rokus van
Iperen
President & CEO
Canon Europa N.V.
President & CEO
Canon Europe Ltd.
Yuichi
Ishizuka
Executive Vice President
Canon U.S.A., Inc.
Aitake Wakiya Deputy Group Executive
Finance & Accounting Headquarters
Kazuhiko
Noguchi
Group Executive
Public Affairs Headquarters
Kazuto Ono Group Executive
Human Resources Management &
Organization Headquarters
Eiji Osanai Deputy Group Executive
Production Engineering Headquarters
Hiroaki
Takeishi
Group Executive
Semiconductor Production Equipment
Group
Corporate Social Responsibility at Canon India
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As a responsible business, Canon India takes pride in
being socially inclined and focuses on sustained and
effective CSR projects. The three core areas that Canon
India supports are Eye Care, Education and
Environment. The CSR policy aligns with the corporate
philosophy of Kyosei, which means living and working
together for common good. Our employees are
encouraged to volunteer their time and skills and enjoy
the experience of giving back to the communities in which their work.
Projects :
Adopt a Village
To make a long term and sustainable impact in the core areas supported
by iCare, CSR at Canon India has adopted a village to develop and strengthen
Eye Care facilities and Education in the community.
Ferozpur Namak village is situated in Mewat district, Haryana. The
implementing partner for the project is CAF India with direct support in the
village from NGO SARD and ICARE Hospital in Noida.
The three core projects that will be undertaken in the village are:
1. Set up of a Vision Center
2. Supporting the local Government School
3. Tree Plantation, Rain Water Harvesting
The Objective of the education project is to improve enrolment of
children in the school and deliver quality education. The school engages 1500
children up to class 10, with only 9 teachers. The school suffers from low
attendance and enrolment rates. This project includes establishment of a
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learning centre (education aids/toys and a library), improve source of drinking
water through pipeline, taps, toilets for girls, and teacher’s training in the
school. The vision centre will be the primary eye health centre providing
comprehensive eye checkups to all sections of community. Close interaction
with the community will be developed so that with their active participation
promotion of eye health education, childhood blindness screening and
awareness creation among the villagers can be achieved. Activities like tree
plantation and rain water harvesting will also be supported in the government
school for an all round development. Employee engagement activities will be
organized at the village to support the three core areas, and build a personal
connect between the employees and the community.
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Free Mobile Eye Screening Camps
Being in the imaging industry, Canon believes in the right for every person to
enjoy the gift of vision. Eye care is a cause close to Canon’s core philosophy.
Canon and Wockhardt Foundation came together to diagnose people with
Cataract, Glaucoma and other eye related problems and provide free medical
treatment and operation. Within a span of 5 months, approx. 3500 people were
screened in six locations across India including Mumbai, Aurangabad, Amethi,
Pondicherry, Chennai and Lucknow.
Open schools for disadvantaged children
Canon and Ship for World Youth Alumni Association–India (SWYAA-
India) have set up twelve open schools to educate over 1000 disadvantaged
children in the age group of 4 to 14 years living in eight slum clusters of
Mayapuri, Naraina, Kirti Nagar and Chankyapuri area in New Delhi. The
project goal is to help economically disadvantaged children to get quality
education in these open schools. The schools provide basic primary level
education as per the school syllabus so that the children are able to enter the
school system and get enrolled in the government primary schools.
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UNICEF INDIA – ‘AWAAZ DO’ Campaign
Canon India is proud to partner with UNICEF 'Awaaz Do' campaign in
promoting the Right to Education in India. The 'Awaaz Do' campaign aims at
creating a movement, at building a platform where people can have access to
and share information about the Right to Education.
UNESCO INDIA – MY COUNTRY’S WORLD HERITAGE
Canon India supported the My Country's World Heritage initiative by
UNESCO India, with the objective to create awareness and sensitize the
masses, especially children and youth about the importance and relevance of
the world heritage today. The objective was also to create interest amongst
students towards our heritage and history using photography as a medium of
communication to voice their concern towards the preservation and importance
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of these sites and our environment. The 7 months activity began with a series
of photography workshops conducted for the local school children at various
UNESCO world heritage sites. Post workshops, the children were encouraged
to take photographs and participate in a photo competition. A small exhibition
was also organised to showcase the entries sent by the school children.
Photography classes for visually impaired
Canon India supported a six months training programme in association with
Beyond Sight Foundation to conduct photography classes for approx. 560
visually impaired in Mumbai, Goa, Mt. Abu, Ahmedabad, Surat and
Bangalore. Local sighted photographers were trained under "Train the Trainer"
program on the methodology to teach photography to the visually impaired. On
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completion of their classes, each school showcased best 100 pictures during
the Foundation Days.
Environmental Project
Canon India has supported an eco-drive – Project “Vriksha” initiated by NAB
(E&T), Manesar. This environmental drive reached out to lacs of commuters at
the Delhi-Gurgaon Toll Plaza where free saplings were distributed to the
commuters. Canon India has also adopted green belts near its corporate office
where thousands of plants and trees have been planted by the employee
volunteers. 700 saplings were also adopted as part of the million trees
campaign of organization iamgurgaon. The employees are also sensitized
towards paper recycling and the company has tied up with organization
Jaagruti to receive recycled notepads in exchange of the waste paper, old
newspapers and magazines collected at the end of every month.
Canon India recently joint hands with Rapid MetroRail Gurgaon; an
initiative of IL&FS Rail, to develop green belts across the six new metro
stations. Employees and senior management of both companies came together
to plant trees at the launch of the project in phase three metro station.
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Blood donation camps
Blood donation camps have been organised in Banglore, Bangalore and
Gurgaon offices in association with NTR Blood Bank, Sankalp India
Foundation and Indian Red Cross Society.The event has received an
overwhelming response from the employees.
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Collection drives
Canon India organized collection drives to support organization Goonj
in Delhi, Bangalore, Banglore, Chennai, Mumbai and Kolkata. The collection
drives were organized to support Goonj initiatives of “Vastra Samman” and
“School to school” campaign, with an objective to provide clothing to the poor.
The employee’s whole heartedly donated clothes, toys, stationary, footwear,
and bed sheets. An organization tour was also arranged for the volunteers to
get exposed to over 70 people who are engaged into rigorous process of
sorting, mending, and packing of the different kind of material that comes to
the organization. The experience of the tour was an eye opener for the
volunteers, and the drive came to an end with a satisfying experience.
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Marathons
Canon India also participated in the memory walk organised by
‘Alzheimer and Related Disorders Society – Banglore Deccan Chapter’. It was
a 3km walk to showcase the community’s solidarity for those suffering from
dementia. It also took part in various marathons like the ‘Banglore 10km run’
and the ‘Pune Marathon’. The objective of these events was to create
awareness towards good health and AIDS.
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Canon Products
DSLRs
Whether a first-time hobbyist or professional photographer, Canon's
range of DSLRs puts the most complete camera system in your hands. With
leading optical technology, over 60 lenses to match and limitless upgrading
options, Canon offers a photography system that gives you the widest imaging
options. No wonder it is the number one choice among professional
photographers.
Compact Cameras
Digital camera (PowerShot)
Compact cameras with professional manual capabilities, PowerShots capture
great shots every time.
IXUS Digital Camera
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Style meets substance with Canon’s stylishly smart and compact IXUS range.
Compact photo printers
SELPHY gives you the most fun out of a printer, and is affordable too. Easy to
use and with brilliant, lasting photo quality, the SELPHY offers a multitude of
fun and imaginative print options at the same low cost, no matter which option
you choose. With so much to have fun with, it's everyone's favourite compact
photo printer out of the box.
Personal camcorders
Fax Machines
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Work simply gets better with a Canon laser fax machine. With enormous paper
handling capacity, roomy fax memory, user-friendly functions for added boosts
in productivity, it's a fax machine you can personally count on for professional
results.
Single Function Printers
Inkjet printers- PIXMA
High-quality printers for long-lasting photos and documents in brilliant
colours, at home or in the office.
Laser printers (LASER SHOT)
Fast printers for professional documents and images in black & white or vivid
colour.
Multifunction Printer
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Inkjet multifunction-printers (PIXMA)
Print, copy, scan and fax documents and fun photos with creative printing
features.
Laser multifunction-printers (imageCLASS)
Print, copy, scan and fax easily with stunning professional results on demand.
Scanners
Flatbed scanners
Make high-resolution scans of documents, photos, books and more, quickly
and easily.
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Flatbed with film scanners
Combine high-resolution flatbed scanning with easy scanning of 35 mm film.
Document scanners
Scan a variety of document sizes at high speeds and with great image quality.
Consumables
Ink Cartridges | Paper And Media
Use genuine Canon ink cartridges to ensure the best quality output from your
inkjet printer and all-in-ones.
Papers And Media | Fine Art Paper - Canon India - Personal
Enhance your prints with Canon papers: from glossy photo paper to stickers
and other fun media.
Projectors
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Beam with brilliance
Customise and correct colour settings to your preference with built-in settings
such as colour level and balance, brightness and contrast. Or choose from
preset screen options to project on any surface without compromising clarity or
vision.
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MARKETING STATUARY
Canon Environmental Vision
Through technological innovation and improved management efficiency,
Canon aims to realize a society that promotes both enriched lifestyles and the
global environment.
Environmentally conscious management at Canon aims to integrate
management and environmental activities. Throughout the entire product
lifecycle - Produce, Use, Recycle - Canon continues to expand activities with
its customers and business partners to reduce environmental burden and pursue
its environmental vision.
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Additionally Canon separated the three stages - Produce, Use, Recycle - into
five phases and establishing an action plan to denote the scope of activities in
each phase.
We also have Canon Environmental Vision details, such as Action Plan, on
Canon Sustainability Report.
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Environmentally Conscious Management |
Management System
Environmentally Conscious Management System
Based on our Environmental Vision, Canon is promoting environmentally
conscious management in a bid to achieve the Canon Group Environmental
Charter goal of maximizing resource efficiency. Accordingly, we have
constructed an environmentally conscious management system to bolster the
levels and efficiency of all our environmental assurance activities.
Our system links the activities of each division (products operations and
operational sites of Group companies) to the Plan-Do-Check-Act (PDCA)
cycle. In this cycle, we conduct environmental assurance activities (Do) based
on our environmental goals (Plan), which are reflected in our business targets.
We also implement the environmental evaluation system (Check) to assess our
performance and then work to improve our environmental assurance activities
(Act).
In addition, we continually make improvements to the environmental-
assurance activities of each division by implementing the PDCA cycle for
them as well.
Through the two-layer PDCA cycle, we can accelerate the environmental
assurance activities of the Group.
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Canon's Environmentally Conscious Management System
Integration of ISO 14001 Certification
Canon has been creating environmental management systems (EMSs) and
acquiring ISO 14001 certification at operational sites both inside and outside
Japan since 1995. After initially establishing and implementing EMSs at
individual operational sites, since 2004 we have striven to gain consolidated
ISO 14001 certification to ensure appropriate decision making from an optimal
group-wide perspective, utilizing environmental data compiled from all
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operational sites. This objective was achieved for manufacturing and
marketing subsidiaries in Japan and overseas in 2007.
As of the end of 2011, Canon Inc. and 138 Group companies (total of 139
companies) in 39 countries and regions worldwide were covered by
consolidated certification.
We will continue to check and improve our environmental management
systems by conducting internal and external audits as well as inspections by
top management.
Global Environmental Promotion System
Canon's Environment & Quality Headquarters promotes
environmentally conscious management among the Group. The Environment
Planning Center and Environment Promotion Center were established within it
with the goal of improving the effectiveness and efficiency of environmental
assurance efforts while maintaining a concerted approach. The Environment &
Quality Headquarters creates systems for promoting environmental assurance
efforts for Canon products and for implementation at all operational sites, and
it controls all these activities throughout the Group.
The Environment Planning Center is charged with gathering legal and
regulatory data pertaining to the environment; establishing environmental
policies, goals, and rules for the Group; and creating and managing evaluation
methods for environmental assurance activities. The Environment Promotion
Center is tasked with planning and promoting the activities necessary to
achieve environmental policies and goals.
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Canon also created the Global Environment Strategic Expert Committee
under the auspices of the Management Strategy Committee. This new
committee formulates strategic planning for the Group.
There are also divisions and personnel responsible for supervising the
promotion of environmental assurance activities for product manufacturing at
operational sites and major subsidiaries. Their duties include checking the
status of progress toward the environmental goals set by the Environment &
Quality Headquarters, evaluating compliance with various internal
environmental assurance rules, and ensuring that environmental management is
being thoroughly executed. These divisions and personnel provide information
from each Group company to the Environment & Quality Headquarters,
enabling it to conduct prompt and appropriate decision making.
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Global Environmental Promotion System
Environmental Evaluation System
Canon conducts a Consolidated Performance Evaluation to assess the
management status of Group operations. Since 2001, we have incorporated an
environmental evaluation into operational activities under this system to ensure
even more aggressive and autonomous promotion of environmental assurance
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activities across headquarter divisions as well as manufacturing and marketing
subsidiaries.
For the environmental evaluation, the Environment & Quality
Headquarters evaluates and scores the degree to which goals and other major
objectives have been achieved by each company. This evaluation accounts for
about 10% of the total points in the Consolidated Performance Evaluation. The
results are announced biannually within the Group.
We will continue to revise and improve the system to raise the level of
our environmentally conscious management.
Environmental Evaluation Process
Environmental Audit
Canon's environmental audits assess compliance with laws and
regulations as well as with the Canon Group Environmental Standards.* They
also evaluate implementation of the Group's internal EMS and Product
Chemical Substance Assurance System, with the objective of achieving
continuous improvements.
The head of Environment & Quality Headquarters functions as the EMS
management representative and issues the Canon Group audit policies. In
keeping with these policies, Environment & Quality Headquarters conducts
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environmental audits of operational sites, while the audit divisions at those
sites conduct both operational site environmental audits and product
environmental audits of divisions under their administration.
Audit results are reported to the Group Audit Management Division of
the Environment & Quality Headquarters, which compiles the consolidated
results for the Group to be reviewed by the EMS management representative.
In 2011, auditor training was carried out 10 times by the Environment &
Quality Headquarters in response to requests from operational sites. Also,
support was given for audits conducted internally at four sites, while support
for joint audits among operational sites was provided at five sites.
In the future, we shall continue to boost auditing levels through the
implementation of such measures.
Canon Group Environmental Standards
These standards stipulate reference values and other criteria. Our
standards are stricter than existing legal and regulatory requirements for 16
environmental categories, such as water, soil and groundwater quality. Our
goal in setting these standards is to ensure thorough compliance with all laws
and local ordinances.
Environmental Audit Systems
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Compliance with Environmental Regulations / Risk Communications
Environmental Regulation Compliance Management
Canon promotes various actions to ensure it complies with environmental laws
and regulations.
For example, when selecting potential locations for new operational sites for
business expansion, Canon carries out surveys of the environmental
infrastructure and the surrounding environment, and conducts soil and
groundwater assessments that take into consideration the history of land usage.
To respond to legislative changes worldwide, Canon utilizes its network
of regional headquarters to constantly monitor how its products are affected by
current laws and legislative processes. This information is gathered by the
Environment & Quality Headquarters, which, after analysis, determines the
action to take. These actions serve to ensure thorough understanding by design
and development divisions of products operations.
Recruitment Process
The quality of resources ensures the quality of the product. At Canon,
recruitment is an extensive process to explore and hire the right talent by
exploring diverse methods. For each position within Canon, there is a job
description listing the competencies required for that role. Various methods of
assessment are used to ascertain the level of competence relevant to the role
that an individual is applying for.
Interview Process
There are multiple rounds of interactions to assess talent. These are
based on Competency and Behavior Event Interview techniques. Psychometric
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Assessment To measure knowledge, abilities and behaviors we use various
Psychometric Assessment tools. These tools provide additional relevant
information on personality, values, and interests relevant to the job.
Assessment Center is also used as a methodology to evaluate talent for
certain positions.
Equal Opportunity Employer
Canon is committed to providing equal employment opportunities to all
regardless of race, gender, marital status, color, religion, national origin, age or
disability.
For each position within Canon, there is a job description listing the
competencies required for that role. Various methods of assessment are used to
ascertain the level of competence relevant to the role that an individual is
applying for
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PRODUCT PROFILE
Canon Printer
In Canonprinter are classified 3 types based on their function, futures. The 3
types are
Compact Photo printers
Single Function printer
Multifunction printer
Compact Photo Printers
CP 800 printer
The Canon Selphy CP800 Compact
Photo Printer ($99 direct) stands out
for being tiny. The latest in a long
line of Lilliputian Canon small-
format photo printers built on
thermal dye technology, it's even
smaller than its predecessor,
the Selphy CP780($99.99 direct, 4
stars). It's extremely portable and
easy to use, it can print from a variety of sources, and it produces prints that
should satisfy most consumers.
The CP800 is a small black box with rounded corners (there's also a white
version available). It measures just 2.3 by 4.7 by 6.7 inches and weighs 2
pounds. The Selphy has a 2.5-inch tilt-up LCD screen. The interface and menu
are intuitive—it practically prints by itself.
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Setup is easy: just plug it in, insert paper and ink cartridge, install software on
your computer, and connect via USB cable. The Selphy doesn't even need a
computer, as you can print from a memory card, a PictBridge camera, or
(unlike its predecessor) a USB key. The only tricky part of setup is making
sure the film on the ink cartridge is taut when inserted; that's done by
tightening a roller.
Options for the CP800 include a Bluetooth adapter ($49.99 direct) and a
battery pack ($79.99 direct). The printer comes with a one-year, parts-and-
labor warranty.
Speed
On our standard test suite, the CP800 averaged 56 seconds per 4-by-6 photo,
matching the average time of the CP780; individual print times ranged from 53
seconds to 1 minute 4 seconds. Its speed is reasonably fast, though 15 seconds
slower than the Editors' ChoiceEpson PictureMate Charm's ($149.99 direct, 4.5
stars) 41-second average.
Quality
The CP800's photo quality was about you'd expect from drugstore prints. Color
was accurate, and resolution was good. One shortcoming worth mention was
poor dynamic range—some loss of detail in both brighter and darker areas on
prints, but it was mild enough that it might go unnoticed . Also, a couple of
photos—each printed right after a cartridge change—showed small, spurious
flecks of color.
When we reviewed the CP780, it had a respectable cost per page of 27.8 cents
per 4-by-6 glossy print, based on a (direct) price of $29.99 for a 108-print
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cartridge and ink combo pack. The new model uses the same combo pack, but
Canon's price for it has risen to $34.99, raising the cost per page to 30.9 cents.
This makes the CP800 less competitive than its predecessor against other
small-format printers like the Epson PictureMate Charm—which has cost per
print of 25.3 cents—as well as drugstores and chain stores that offer photo-
printing services.
The Canon Selphy CP800 can't match the PictureMate Charm in photo quality
or cost per page. Still, the CP800 is insanely portable, easy to use, and
produces very decent prints. If you're looking for a printer you can pop into a
bag, bring with you to events, and print out photos on the spot, it should be on
your short list.
Single Function printer
Ink Jet Printers
Affordable quality
Canon's PIXMA range of inkjet printers offers affordable quality you can
enjoy. From photos to presentations and more, the PIXMA's high print speeds
and grain-free images create great-looking printouts, photos and documents in
colour as well as greyscale, while remaining extremely cost-efficient for home
or office use.
Printing possibilities
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PIXMA printers allow you to print on more than just photos. With the bundled
CD-Label print software, you can design your own CD or DVD label and have
your own personalised disc within minutes.
Chromalife100+: prints that last
Canon's dye-based inks, FINE™ technology print heads and photo papers have
been developed together to produce brilliant, fade-resistant prints that can last
up to 300 years
PIXMA PRO-1
Colour inkjet printer
Media: A3+, A3, A4 and more
Prints a 4 x 6" borderless photo in 2mins. 5secs.
PIXMA PRO-10
Colour inkjet printer
Media: A3+, A3, A4 and more
Prints a 4 x 6" borderless photo in 1mins. 45secs
PIXMA PRO-100
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Colour inkjet printer
Media: A3+, A3, A4 and more
Prints a 4 x 6" borderless photo in 34secs
PIXMA Pro9500 Mark II
The fine art of photo printing – black & white, colour
Colour inkjet printer
Media: A3+, A3, A4 and more
Prints a 4 x 6" borderless photo in 1 min. 5secs.
PIXMA iX6560
The complete office solution
Colour inkjet printer
Media: A3+, A3, A4 and more
Prints a 4 x 6" borderless photo in 36secs.
PIXMA iX7000
Laser quality documents & images on plain paper & brilliant
photos up to A3+ size
Colour inkjet printer
Media: A3+, A3, A4 and more
Prints a 4 x 6" borderless photo in 44secs.
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PIXMA iP100
Business printing & photo perfection on the go that empowers
the truly mobile professional
Media: A4, Letter and more
Portable colour inkjet printer
Prints a 4 x 6" borderless photo in 50secs.
PIXMA iP2770
Easy, affordable lab-quality photo printing at home
Colour inkjet printer
Media: A4, Letter and more
Prints a 4 x 6" borderless photo in 55secs.
PIXMA iP4970
Colour inkjet printer
ISO standard print speed (A4): up to 9.3ipm (Colour)
Media: A4, Letter and more
Product finder : Laser Printer
Canon's laser printers give you high quality and strong performance you can
count on time after time. The LASER SHOT range contains colour printers as
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well as black & white printers, for printing from A4 to A3-size documents. The
LASER SHOT is a reliable print companion for demanding users at home or in
the office.
Canon paper
Canon's range of papers and transparencies have been specially developed and
tested at the Canon Media Laboratory in Europe to maximise the potential of
each paper used in our laser printers. Each type of paper or transparency is
available in multiple sizes to meet different needs.
Cartridge recycling
Canon cartridges will give you the best quality prints and keep your printer in
top condition. And by participating in Canon's Cartridge Recycling
programme, you can also make a difference for the environment. Drop off
individual cartridges at one of our locations, or call us to pick them up if you
have collected 10 cartridges or more
LASER SHOT LBP2900B
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Smaller, lighter & better than ever
Black & white laser printer
Media: A4, Letter and more
Print speed (A4): up to 12ppm
LASER SHOT LBP3300
The most valuable print companion
Black & white laser printer
Media: A4, Letter and more
Print speed (A4): up to 21ppm
LASER SHOT LBP3460
The ideal & reliable network print solutions
Black & white laser printer
Media: A4, Letter and more
Print speed (A4): up to 33ppm
LASER SHOT LBP5050
High quality colour printing
Colour laser printer
Media: A4, Letter and more
Print speed (A4): up to 12ppm
LASER SHOT LBP5050N
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High quality colour printing
Colour laser printer
Media: A4, Letter and more
Print speed (A4): up to 12ppm
LASER SHOT LBP6018B
Big performance in a small package
Black & white laser printer
Print speed (A4): up to 18ppm
Media: A4, Letter and more
LASER SHOT LBP6300dn
Quick & reliable monochrome printing solutions
Black & white laser printer
Media: A4, Letter and more
Print speed (A4): up to 30ppm
LASER SHOT LBP6650dn
Best printing solution for your growing business
Black & white laser printer
Media: A4, Letter and more
Print speed (A4): up to 33ppm
LASER SHOT LBP6750dn
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The ideal and reliable network print solution
10Base-T/100 Base-TX network
Black & white laser printer
Print speed (A4): up to 40ppm
LASER SHOT LBP7200Cd
Fast. Professional. Impactful.
Colour laser printer
Media: A4, Letter and more
Print speed (A4): up to 20ppm
LASER SHOT LBP7200Cdn
Fast. Professional. Impactful.
Colour laser printer
Media: A4, Letter and more
Print speed (A4): up to 20ppm
LASER SHOT LBP7750Cdn
High speed colour. Fully networkable.
Colour laser printer
Media: A4, Letter and more
Print speed (A4): up to 30ppm
imageCLASS LBP7018C
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Entry-level colour laser printer that is cost-effective and energy efficient
Colour laser printer
Media: A4, Letter and more
Print speed: up to 16/17ppm (A4/Letter, monochrome), 4ppm
(A4/Letter, colour)
imageCLASS LBP7680Cx
The total printing solution with secure printing functionality
FPOT (A4): 7.8secs.
Gigabit Ethernet support
Print speed (A4: Mono / Colour): up to to 20 / 20ppm
LASER SHOT LBP3500
The professional A3 desktop print companion
Black & white laser printer
Media: A3, A4, Letter and more
Print speed (A4): up to 25ppm
LASER SHOT LBP5970
Commanding printing solutions
Colour laser printer
Media: A3, A4, Letter and more
Print speed (A4): up to 32ppm
LASER SHOT LBP9100Cdn
The high-performance A3-colour laser printer
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Colour laser printer
Media: A3, A4, Letter and more
Print speed (A4): up to 20ppm
MULTIFUNCTION PRINTER
A PIXMA multifunction-printer offers you everything you need for a home or
small office and beyond. Replace the need for multiple individual devices with
one compact unit that can print, copy, scan and fax amazing photos and
documents – saving both space and cost.
Stay connected anywhere
A multitude of ways is available to connect to your PIXMA. PictBridge, USB
2.0 Hi-Speed and Memory card connectivity let you save or activate a print or
scan with just one button. Wireless LAN, Bluetooth and IrDA IR are available
for certain models to create truly convenient connections.
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PIXMA E500
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): up to 8.6ipm mono /
5.0ipm colour
Prints a 4 x 6" borderless photo in 44secs.
PIXMA E510
Colour inkjet printer
ISO standard print speed (A4): up to 8.6ipm mono /
5.0ipm colour
Prints a 4 x 6" borderless photo in 44secs.
PIXMA E600
Great saving with every print
ISO standard print speed (A4): up to 8.9ipm mono /
5.2ipm colour
Print, scan, copy, fax
Prints a 4 x 6" borderless photo in 46secs.
PIXMA MG2270
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): up to 8.4ipm mono /
4.8ipm colour
Prints a 4 x 6" borderless photo in 44secs.
INR 3,865.00
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PIXMA MG3170
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): up to 9.2ipm mono /
5.0ipm colour
Prints a 4 x 6" borderless photo in 44secs.
PIXMA MG4270
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): up to 9.9ipm mono /
5.7ipm colour
Prints a 4 x 6" borderless photo in 44secs.
PIXMA MG5370
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): up to 9.3ipm (Colour)
Prints a 4 x 6" borderless photo in 20secs.
PIXMA MG6370
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): 15.0ipm (b/w) / 10.0ipm
(color)
Prints a 4 x 6" borderless photo in 21secs.
PIXMA MP287
Colour inkjet printer, copier and scanner
ISO standard print speed (A4): up to 8.4ipm (Mono)
Media: A4, Letter, photo stickers and more
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PIXMA MX397
Affordable office all-in-one
ISO standard print speed (A4): up to 8.7ipm mono /
5.0ipm colour
Prints a 4 x 6" borderless photo in 46secs.
Print, scan, copy, fax
PIXMA MX437
The multifunction printer solution you can afford to bring
home
Print, scan, copy, Wi-Fi
Prints a 4 x 6" borderless photo in 46secs.
ISO standard print speed (A4): up to 9.7ipm mono / 5.5ipm colour
PIXMA MX457
The all-in-one solution you can afford to bring home
ISO standard print speed (A4): up to 9.7ipm mono /
5.5ipm colour
Prints a 4 x 6" borderless photo in 46secs.
Print, scan, copy, fax, Wi-Fi
PIXMA MX527
Affordable business efficiency, convenient wireless connectivity
ISO standard print speed (A4): up to 9.7ipm mono /
5.5ipm colour
Prints a 4 x 6" borderless photo in 46secs.
Print, scan, copy, fax, networkable and Wi-Fi
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DATA ANALYSIS
Table 1: Representing how many customer using Printer
Particulars No of response Percentage
Yes 60 60%
No 40 40%
Interpretation
Most of the Client Use printer only for the business purpose. In today age
everyone wants to earn the profit through any business that’s the reason most
of the client use printer.
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Canon Consumer Preference towards Canon Printer
Table 2: Respondents the purpose of using the Printer
Particulars No of Responses Percentage
Business 70 70%
Home 30 30%
Interpretation
Most of client using printer for the business purpose because of they want to
earn money from their customer. And some of them are using Printer for their
office purpose also because now most of the company needs printer for their
office purpose. And some of them using printer for the home purpose.
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Canon Consumer Preference towards Canon Printer
Table 3: Respondents represent which type of printer customer prefer
No Particulars No of Response Percentage
1 Inkjet 60 60%
2 laser 40 40%
Interpretation
Most of Customer prefer Inkjet Printer because the price of Inkjet Printer is
less than Laser Printer , customer can buy a Inkjet colour multifunction Printer
in Rs. 3,000 only and If customer go for Laser colour multifunction
Printer ,he has to pay 40,000. That’s the reason most of client prefer only
Inkjet Printer.
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Canon Consumer Preference towards Canon Printer
Table 4: Respondent range of price of multifunction inkjet printer which
customer prefer
No Particulars No of response Percentage
1 Below 3000 50 50%
2 3000-5000 25 25%
3 5000-8000 15 15%
4 Above 8000 10 10%
Interpretation
Most of the Customer wants to purchase the Printer in cheapest price. Because
they want to earn more profit from their customer. They don’t much bother
about the price quality of the printer they want it only the cheapest price, but
some client also want good quality and they ready to pay the good price for the
printer
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Canon Consumer Preference towards Canon Printer
Table 5: Respondent price range of laser mono printer which customer prefer before purchasing
the product
No Particulars No of response Percentage
1 Below 6000 55 55%
2 6000-12000 25 25%
3 Above 12000 20 20%
Interpretation
In Laser Printer only for printing purpose most of the client prefers less price
for the Printer .Canon has a LBP2900, which has a good market demand in the
market. Some client if they want print, copy and Scan also they prefers the
price of that one is approximately 12000-13000.
Table 6: Respondent price range of laser colour printer which customer
prefer before purchasing the product.
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Canon Consumer Preference towards Canon Printer
No Particulars No of response Percentage
1 Below 20000 50 50%
2 20000-40000 30 30%
3 40000-80000 15 15%
4 Above 80,000 5 5%
Interpretation
In laser colour printer Price is start from 19,000, so most of the client want to
purchase the printer less than 20000. Client always wants to earn the profit and
he always want to purchase the product in cheapest price.
Table 7: Respondent which feature customer prefer before purchasing the
Printer.
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Canon Consumer Preference towards Canon Printer
No Particulars No of response Percentage
1 Price 55 55%
2 Quality 25 25%
3 Service 15 15%
4 Durability 5 5%
Interpretation
In this competitive age everyone wants to purchase the product in the cheapest
price because client know every company has competition in the market and
for survive in the market company has to sell the product in cheapest price. So
client want to gain the profit of completion and he always think about price not
for quality, service and durability.
Table 8: Respondents opinion about Cartridge of the Printer
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Canon Consumer Preference towards Canon Printer
Particulars No of response Percentage
Refilling 45 45%
Compatible 25 25%
Original 20 20%
Interpretation
In one cartridge client can refill it 4 to 5 times. That’s why more of the client
wants refilling the cartridge in the comparison of purchasing the cartridge.
Table 09: Representing the awareness about Canon Printer
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Canon Consumer Preference towards Canon Printer
Particulars No of response Percentage
Yes 45 45%
No 55 55%
Interpretation
Hp has a good brand name in the market and most of the customer only knows
Hp printer. That’s the reason the awareness of the Canon Printer is less than
Hp , but in camera and copiers Canon also has a good image on the market ,
but most of the customer only knows canon camera and copiers , they don’t
much aware about the canon printer .
Table10: Representing the uses of Canon Printer
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Canon Consumer Preference towards Canon Printer
Particulars No of response Percentage
Yes 30 30%
No 70 70%
Interpretation
Some client use canon Printer because of the canon has a good brand name in
the market for the Camera and Copiers. Most of the client prefers Canon
Printer because they know about Canon Camera and copiers also
Table 12: Representing the feature like the customer in Canon Printer
1.
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Canon Consumer Preference towards Canon Printer
Particulars No of response Percentage
Price 60 60%
Quality 20 20%
Service 20 20%
Interpretation
Most of the customer prefer canon printer because the price of the Canon
printer is less than HP printer and the quality of canon printer is also good .
But the bigger problem for canon printer is that canon has less brand image in
the client mind.
Table 13: Representing the Reason Why Customer is not preferring
Canon Printer
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Canon Consumer Preference towards Canon Printer
Particulars No of response Percentage
Lack of awareness 70 70%
Price 20 20%
quality 10 10
Interpretation
Most of the customer doesn’t prefer Canon Printer because of the lack of
awareness of the canon printer. Because hp has a good market shares in the
market.
Table 14: Representing which Brand customer prefer more
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Canon Consumer Preference towards Canon Printer
Particulars No of response Percentage
HP 65 65%
CANON 25 25%
EPSON 5 5%
SAMSUNG 3 3%
OTHERS 2 2%
Interpretation
Most of the client prefers only Hp Printer because of the good brand image in
the market. After that Canon also has a good image in the market but in less
than Hp. so we can say that only Hp and Canon has a competition in the
market’s
FINDINGS
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Canon Consumer Preference towards Canon Printer
Based on the data gathered by administrating schedules to customers the
following observations are made.
1. From the data it was found out that the majority of customers don’t buy
Printers from exhibitions. They just visit the exhibitions to see the co.
latest model
2. There was heavy rushing on weekends so the live demo calls help in
selling.
3. In survey we found that many customer‘s was moving from Hp to canon
4. In survey we found these 45 days the sales of canon printer increased and
Hp printer sales decreased.
5. Most of the customer’s was not satisfying the service of canon.
6. Most of the customer wants to purchase printer in low cost and good
quality.
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Canon Consumer Preference towards Canon Printer
CONCLUSION
According to the findings we can say that this survey is really very much
helpful to know the customers perception about the canon printer, according to
my survey most of customer are moving now hp to canon but they are facing
some problem in Inkjet printer like refilling problem. So company should
concentrate the product quality. Company should concentrate the service also
because most of the customer are facing service problem.
Canon has good brand image in Camera and Copiers field, but in Printer
lots of customer are not aware. So for awareness of the product Canon should
do some think?
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RECOMMENDATIONS AND SUGGESTION
Exhibition do not help to generate so much sells but it help in
generating awareness regarding the product in customers which ultimately
helps in sales.
Also it is helps in advertising for the new products. Like ip-2700, mp-
568, mp-648
Company should always try to improve service as well as quality.
Company should concentrate more on its major driver cartridge like 303
because most of the customers are using 12A in place of 303 cartridges.
Company should concentrate on more advertising, because most of the
customers are not aware about canon printer, they know only hp printers.
We can do advertise in much way like banner advertising, web
advertising, outdoor housing advertising etc.
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Canon Consumer Preference towards Canon Printer
QUESTIONNAIRE
1. Do you use a printer?
a.) Yes
b.) No
2. For which purpose do you use /willing to buy a printer?
a.) For home
b.) For office
c.) For business
d.) Other’s
3. Which type of the printer you use?
a.) Inkjet
b.) Laser
c.) Multifunction
4. What range of price, would you go for buying a printer?
a.) Below 5,000
b.) 5,000 -10,000
c.) 10,000-15,000
d.) Above of 15,000
5. Which feature you prefer more in selecting a printer?
a.) Price
b.) Service
c.) Quality
d.) Durability
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Canon Consumer Preference towards Canon Printer
6. Talking about cartridge of the printer, what do you prefer the most?
a.) Original
b.) Compatible
c.) Refilling
7. If any one of the above you prefer, then specify why?
Answer
…………………………………………………………………………………
…………..
……………………………………………………………………
……………………………
8. Are you aware about canon printer and cartridge?
a.) Yes
b.) No
9. Are you using canon Printer?
a.) Yes
b.) No
10. If yes, what is the feature you like, please specify?
Answer
…………………………………………………………………………………
…………..
……………………………………………………………………
………………………
11. If no what is the reason for not using canon?
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Answer …………………………………………………………………..
…………………………………………………………………..
12. What are the other brands you prefer in market other than canon?
Answer …………………………….
BIBLOGRAPHY:
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Canon Consumer Preference towards Canon Printer
WWW.CANON.CO.IN
www.google.com
www.wikipedia.com
Business world
Business today
Economics times News paper
Times of India
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