About NAHUmediakits.theygsgroup.com/nahu/sites/nahu-2014/... · 9/30/13 About NAHU Members mediakits.theygsgroup.com/nahu-2014/print/41 1/2 Published on NAHU Media Kit (
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
9/30/13 About NAHU
mediakits.theygsgroup.com/nahu-2014/print/43 1/1
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > About NAHU > About NAHU
About NAHU [1]
The National Association of Health Underwriters represents more than 100,000licensed health insurance agents, brokers, general agents, consultants andbenefit professionals through more than 200 chapters across America.
NAHU members service the health insurance needs of large and small employers as well as peopleseeking individual health insurance coverage. Every day, NAHU members work to obtain insurance forclients who are struggling to balance their desire to purchase high-quality and comprehensive healthcoverage with the reality of rapidly escalating medical care costs. As such, one of NAHU's primary goalsis to do everything we can to promote access to affordable health insurance coverage.
NAHU members help millions of consumers by guiding them through the complexities of health insurancepurchasing and enrollment, while ensuring they get the best policy at the most affordable price. We seekto understand each personal situation to create recommendations that complement a client's financial and medical security needs. And our job does not endwith the sale. Our licensed producers help their clients with claims issues, service questions and compliance matters throughout the life of each policy theysell.
The clients of NAHU members range from Fortune 500 companies to mom-and-pop businesses and individuals seeking health insurance. Our membershave a unique understanding of consumer health care needs, the perspective of business owners and the economic realties of health insurance markets. Wenot only sell traditional health insurance products, but also coverage such as dental, long-term care, disability, Medicare Advantage and MedicareSupplements and a variety of consumer-driven products. Members agree to abide by NAHU's Code of Ethics, which requires them to always make healthcare coverage recommendations with the customer's best interest in mind.
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > HIU Magazine > Overview
Overview [1]
HIU is the official publication of the National Association of Health Underwriters.Each month, it is delivered to 30,000 of the country’s top benefits professionals.
Align your marketing message with our trusted editorial content and reach a targeted group of qualified decision-
makers.
HIU is the official publication of the National Association of Health Underwriters. Each month, it is delivered to 30,000 of
the country’s top benefits professionals.
From regional inserts, to tip-ins and tip-on covers, we will work with you to build a package with NAHU that fits your 2014
marketing efforts.
“I look forward to getting HIU Magazine
every month. It is the one trademagazine that I read cover to cover!”
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > HIU Magazine > 2014 Editorial Calendar
2014 Editorial Calendar [1]
Editorial Calendar
Month Theme
January Dental, Vision and Technology
February Long-Term Care, Medicare Products
MarchWorksite Marketing, WellnessBonus Distribution: NAHU's Capitol Conference in Washington, DC
April Consumer-Driven Plans
May Disability Income Insurance
June Technology
JulyDental and Vision, Sales TipsBonus Distribution at NAHU’s Annual Convention in Scottsdale, AZ
August Long-Term Care, Medicare Products
September Individual Plans, Self-Funding
October Disability Income Insurance
November Technology, Wellness
December Consumer-Driven Plans
Closing Date
All ad materials are due on the first business day of the month prior to publication. Insertion orders must be received at least two business days beforematerials are due.
Material Deadline
All ad materials are due on the first business day of the month prior to publication. Insertion orders must be received at least two business days beforematerials are due.
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > HIU Magazine > Material Specifications
Material Specifications [1]
Specs
Please provide ad materials as digital media, via electronic transmission. Preferred File Format: Adobe PDFX1a.E-mail files to [email protected] [2]. Send as attachments. Include name of advertiser, month of publication, size of ad and format in which ad wascreated.Provide hard copy for any electronically transmitted file. Fax to 410.289.1398.
For instructions on how to upload your ad, click here. [3]
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > HIU Online > Sponsorship Opportunities
Sponsorship Opportunities [1]
HIU Digital Edition Advertising Opportunities
Exclusive HIU Digital Edition Sponsor- $5,000
Exclusive skyscraper ad in the digital edition announcement email and the sponsor presentation page that appears next to the cover,
this can support text messages, audio, video, hyperlinks and more
Your skyscraper ad will be featured in an e-blast that links to the latest issue of HIU165 x 235 skyscraper
Digital Edition Sponsor - $3,500
Your choice of one of the premium digital edtion ad features: Click Here [2] to view all available options in asample book (excludes sponsor presentation page) 165 x 235 ad in the digital edition announcement email
Margin Ads - $1,500
This ad appears on the frame of the digital editionStatic Ad or Dynamic Ad
Bellyband, Blow-In Card, Gatefold- $2,500
Static Ad or Dynamic Ad
Business Reply Card- $500
Generating direct leads for your advertiser has never been easier. Business Reply Cards allow the reader to fill out a short form that is sent directly toyour advertiser for personal follow-up.
Add On's
Audio, Video, Flash AnimationCall your Account Executive for 2013 rates!
Interested in gaining additional exposure, click link below to learn about all the new options for HIU in 2013!
Static ads should be submitted as .jpg, .gif, or animated .gif filesDynamic ads should be submitted as a .swf file.Static ads will link to the advertiser’s website.Dynamic ads should include a JavaScript ad tag that works within an iframe. Changes/Corrections: Required disk intervention, resizing, mechanical and production services or strip-ins/corrections to ads may result in charges tothe advertiser.
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > NAHU.org > Overview
Overview [1]
NAHU’s Website
Align your marketing message with our sought-after online content and reach decision-makers as they seekout information on the latest news, trends, and innovations in the industry.
You can now advertise on the homepage of NAHU’s website, www.nahu.org [2]. The website has
always been a destination for insurance professionals and policy experts to visit for information, but it has alsobecome a destination for consumers.
The “Find an Agent” feature of the website, where consumers can quickly find information on agents and
brokers in their area, has been mentioned on “The Today Show,” in The Washington Post, Women’s Day,
Kiplinger’s, Money Magazine and The Wall Street Journal, on Yahoo Finance, and in Suze Orman’s latestbook.
Consumers are visiting the site in record numbers, and your vertical banner ad can appear just below the “Find an Agent” button. There are
also top and bottom banner ads that guarantee you high visibility.
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > eNewsletters > Overview
Overview [1]
e-Newsletters
e-Newsletter advertising is an easy way to get your message in front of our thousands of opt-insubscribers. Your ad appears alongside content from our editorial team.
Washington Update is sent every week to approximately 20,000 health insurance producers.
NAHU News is sent once a month to the same list. Your banner ad on these newsletters stands out andguarantees you exposure to your target market.
Published on NAHU Media Kit (http://mediakits.theygsgroup.com/nahu-2014)
Home > Bundles
Bundles [1]
Delivering Maximum Results Across Digital Platforms
Digital Compliment: $1,500/mo for print advertisers (Standard rate $2,000)
- Choose from sponsorship of all emails for the month OR a NAHU Homepage ad
Digital Package: $2,500/mo for print advertisers (Standard rate $4,000)
- Sponsorship of all Washington Update Emails (sent weekly)- Sponsorship of the NAHU News (sent monthly)- Banner Ads on the NAHU homepage – There are 2 spaces available.. submit ads at both sizes at no additional cost for maximum visibility.
Total Digital Package: $3,500/mo for print advertisers (Standard rate $6,500)
- Digital Package as outlined above- Call Back Card feature on your ad in the digital edition of HIU plus your choice of one of the premium digital edition ad features, Click Here [2] to view all
available options in a sample book.
**At a 6x commitment on any digital package, a $500 discount will be applied.