Mahesh Tiyyagura, CTO Aditya Birla Online Fashion
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Mahesh Tiyyagura, CTOAditya Birla Online Fashion
Aditya Birla Group
$41 billion in revenue
45+ Brands businesses
Fortune 500
ABOFCurated Collection
Mobile First
Target Group: Millennials
Fast Fashion
Challenges
Key Question: Will IBM Commerce Stack
deploy well a cloud platform?
<6 Months for concept-launch Buy vs Build
Chase a Bn $ opportunity
The Stack
Unpredictable Load @ launch Chose Cloud leader-AWS
How it worked
Rs 100 crore pa GMV within 90 days of launch
Fastest concept to launch; 7 Months
Fastest e-commerce website in India; 1.3secs
4 Bn views, 30-50 Mn visits in 6 monthsThe largest startup launch in India
Setup in hours
Automated Enforcement
Other AWS Benefits
Enterprise Support- Continuous Cost Optimization
The FutureContainerization using ECS
Migrate to India Region
Use Redshift and other managed services
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