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Bob Nieme – Adversitement - @BNieme

The wwworld needs Digital Transparency

twitter: {#nogtebepalen}

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Adversitement – Deloitte Fast 50 Benelux

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Adversitement is connected with …

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Agenda

1 Introduction

2 Today’s Challenges

3 Digital Data

4 Innovation

5 Privacy

6 Transparency

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Introduction – @BNieme

Founder Adversitement, O2mc and Digital Power

10 years in financial sector - transparency

Digitally active since 2000

CEO, CVO

Married with children (4)

Hockey – 12 different KNHB levels

Golf

Non-reader – scanner

Passion key driver to get results

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Introduction - Hyper Connected Economy

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Digitally connected – 1100+

Introduction – 2011 TMT prediction #Privacy

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Today’s challenges

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Today’s challenges – Summary

Dominant internet leaders.

Cookie and privacy legislation.

Create buzzwords – BIG DATA.

You can’t buy innovation, you need passionate talents!

Data is the new oil – since when do we waste oil?

European Commission and lawmakers, do they understand the internet ball game?

Self-regulation is the biggest bullshit in today’s greedy and democratic world!

The regional investors climate is too differentiated, Dutchies wake UP!

Investments are exit driven, contrary to innovation.

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Today’s challenges – Digital data

Coping with ‘big data’ is the number one

challenge CMOs face – while being

underprepared…

source: IBM

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Today’s challenges – Digital data is KEY

Data is your KEY in today’s hyper connected digital economy.

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Digital data – Product driven eco system

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A fool with a tool.

Digital data – Tools, value, knowledge

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Data is our instrument and as Adversitement we bring you innovative knowledge.

Digital data – Quote

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Why do we define success metrics, if data has a tremendous organisational value?

Digital data – Metrics

Shift from success metrics to true value insights …

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Digital data – Value

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Value insights – marketing contribution models.

Digital data – The new oil of the digital economy

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Digital data

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If data is the new oil …

Digital data

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… and is generated by users …

Digital data

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… what will happen if we spill this new oil?

Digital data

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It will effect your reputation …

Digital data

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… and its slick effect: more data.

Innovation

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Innovation starts with passionate talents …

Innovation

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… and is a difficult ball game!

Innovation - MySpace versus Facebook

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Innovation – One small difference for success!

“On MySpace, the default setting was that you

could see anybody’s profile. On Thefacebook,

the default allowed you only to see profiles of

others at your school, or those that had

explicitly accepted you as a friend. A degree

of privacy was built in.”

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Innovation

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If this is innovation …

Innovation

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… and this is the internet …

Innovation

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… and Maslow is still right …

Innovation

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… we all want an excellent digital business.

Innovation – The need for transparency

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It is a necessity to be transparent.

Privacy – A real choice

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Users want to be in control … nothing new!

Privacy – Data proliferation

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Data economics.

The US Federal Trade Commission calls on companies to

“act now to make privacy the ‘default setting’ for commercial

data practices and give consumers greater control over the

collection and use of their personal data through simplified

choices and increased transparency.”

Privacy – Quotes related to #privacy & #transparency

Brad Smith (Microsoft's General Counsel and Executive Vice-President of Legal and

Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy

and technology that “We can not have privacy if there is no transparency.”

Price Discrimination Among Buyers: Robinson-Patman violations

A seller charging competing buyers different prices for the same "commodity" or

discriminating in the provision of "allowances" — compensation for advertising and other

services — may be violating the Robinson-Patman Act.

The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade

Commission claiming that Google's move to consolidate its dozens of privacy policies

violates an agreement the company reached with the FTC to settle privacy complaints

about the now defunct Google Buzz.

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Privacy – Example

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Privacy – Example

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Privacy – Example

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Transparency – Business framework

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http://data//innovation

http://data//governance

http://data//quality

Transparency – Eco system

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And co-create where tomorrow starts ….

… a co-created innovative eco system

STW – Context Aware Predictive Analytics

www2013 congress in Brazil

Web science bachelor

Data Scientists

4 PhD programs – extend

3-4 faculties involved – connected science

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Thanks for your attention …

Bob Nieme

CVO - founder

Tel: +31 (0) 20 7600 700

Mobile: +31 (0) 6 51403605

[email protected]

Twitter: @BNieme

LinkedIn: Bob Nieme

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