MARKET RESEARCH ABE 691 USING THE LIBRARY FOR SECONDARY MARKET RESEARCH Ilana Barnes Business Information Specialist Parrish Library
MARKET RESEARCHABE 691
USING THE LIBRARY FOR SECONDARY MARKET RESEARCH
Ilana BarnesBusiness Information Specialist
Parrish Library
INTRODUCTIONS.
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SECONDARY MARKET RESEARCH TYPES
Existing Surveys
Market Research Reports
Industry Reports
Business News
Competitive Landscape
Government Sources
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SECONDARY MARKET RESEARCH TYPES
The primary elements involve:
• understanding how the industry operates
• what influences it internally: the market
• what influences it externally: the
consumers
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EXISTING SURVEYS
• Information usually a year old
• Taken from primary research and usually
aggregated
• Mostly consumer based
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EXISTING SURVEYS
• Census, Pew, Time-use studies
• Bizminer
• Mediamark Reporter
• SimplyMap
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UNDERSTANDING THE MARKET
Market
Research
Reports
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UNDERSTANDING THE MARKET
Market Size
And Share
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UNDERSTANDING THE MARKET
UNDERSTANDING THE MARKET
A SIMILAR MARKET
MARKET RESEARCH REPORTS
Frost and Sullivan
BCC Research
Market Research.com Academic
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INFORMATION HASREAL WORLD VALUE.
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INDUSTRY REPORTS
Determine the major and minor
factors affecting the industry.
• Industry news & innovations
• Economic conditions & influences
• Government regulation
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TYPES OF INDUSTRY ANALYSIS
Porter's 5 Forces
PEST/PESTLE Analysis
Value Chain Analysis
Four Corners Model
Blindspots Analysis
Financial Ratio Analysis
...and many more.
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A NOTE ON CLASSIFICATION
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A NOTE ON CLASSIFICATION
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INDUSTRY REPORTS
IBISworld
Standard and Poor’s Net Advantage
Plunketts
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NEWS DATABASES
• Good for industry information
• Forrester
• ABInform
• Consider the trade publication in your
product’s field rather than your own
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COMPETITIVE LANDSCAPE
What are competitors doing?
What is affecting the industry?
Are there geographic factors to
consider?
What technology is having an
impact?
COMPETITION
• Illuminate the major players
and how the industry impacts
their strategies.
• LexisNexis
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GOVERNMENT SOURCES
• Consumer Expenditures Survey
• Data.gov
• Small Business Administration
• White Papers
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FIND OUT MORE
Ilana Barnes
(764) 494-6243
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/melentr
epreneurship
We chat.
We email.
We answer phones.
We’re here for you.
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