Abdullah Sani Alwi Sector Head Creative Multimedia Multimedia Development Corp (MDeC) 17 th ABU Copyright Committee Meeting & Seminar 2011 Creating Content.

Abdullah Sani AlwiSector HeadCreative MultimediaMultimedia Development Corp (MDeC)

17th ABU Copyright CommitteeMeeting & Seminar 2011

Creating Content For The Creating Content For The

WorldWorld

MDeC’s VIEW OF THE CREATIVE MDeC’s VIEW OF THE CREATIVE INDUSTRIESINDUSTRIES

CREATIVE

INDUSTRY

DIGITAL CONTENT FOR CONVERGING ENVIRONMENT

ANALOGUE CONTENT FOR

Films & TV Mobile Interactive Internet/High Speed BroadbandOn-Line Publishing Multimedia Exhibits

Films & TV Mobile Interactive Internet/High Speed BroadbandOn-Line Publishing Multimedia Exhibits

Films & TV Print Media

TRADITIONAL ARTS & CRAFTS Theatre & Performing Arts Art Galleries/Museums Handicraft Sculptures

DESIGN Merchandising FashionAccessoriesArchitectureManufacturing Design

MDeC’s Parameters

Creative Industry : Wide Range of Creative Industry : Wide Range of Outputs Outputs

Creative Industry : Wide Range of Creative Industry : Wide Range of Outputs Outputs

MSC Malaysia Status Companies by MSC Malaysia Status Companies by Technology Cluster as at 30 Dec Technology Cluster as at 30 Dec

20102010

Cluster Awarded

Creative Multimedia 315

IHL & Incubators 115

Infotech 2,086

SSO 222

Total 2, 738

*Source : MSC Malaysia Annual Industry Report 2010

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Types Of Creative Multimedia Types Of Creative Multimedia Companies in MSC MalaysiaCompanies in MSC Malaysia

• STRATEGIES FOR THE DEVELOPMENT OF STRATEGIES FOR THE DEVELOPMENT OF THE CREATIVE MULTIMEDIA INDUSTRIES THE CREATIVE MULTIMEDIA INDUSTRIES

Create the ideal environment to attract world-class creative multimedia content

companies to use MSC Malaysia as a hub

Catalyze a highly competitive cluster of Malaysian creative multimedia content

companies that become world-class over time

Creative Multimedia

Content Industry Strategy

Go Global

Lead Regional

Create Value from Creative Multimedia

Activities

Enhance Domestic

Capabilities

CreateLocal & Global Companies

Accelerating Malaysia’s Accelerating Malaysia’s Creative Multimedia Content Industry’s Creative Multimedia Content Industry’s

Development Development

Accelerating Malaysia’s Accelerating Malaysia’s Creative Multimedia Content Industry’s Creative Multimedia Content Industry’s

Development Development

1 2 3To focus on local IPs (or Co-Produced IPs ), local facilities and services as the basis for revenues and export generating activities, as well as for up scaling to regional and global status, for our MSC CMC companies

To focus on creating an environment where investments can be secured from non-traditional sources for the development of locally produced IPs (or co-produced IPs)

A focus on the whole creative multimedia value chain to reinforce the value add provided by CGI for all media sectors (e-Learning, Business Information, Training Content, TV Distribution, etc) - this means a focus on Games, Animation, Mobile Content and Film & TV as “pizza base” (toppings created at the Biz Dev Unit).

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Creative Multimedia Content Strategy

WHAT WE DO…….WHAT WE DO…….

MDeC (Multimedia Development Corporation) is the one-stop developmental agency mandated with the implementation of

MSC Malaysia

Human Capital Development

(Knowledge-worker Development Institute)

Capability Improvement

(R&D grants, certification subsidies and incentives)

Financial Assistance

(R&D grants, certification subsidies and incentives)

TechnicalAssistance

(MAC3)

Facilitation(Immigration, Foreign KWs,

Business Advisory etc)

Market Access & Biz Dev.

(Foreign Trade Missions, Business Matchmaking,

Demand-Supply Matching)

Promotion Nurturing & Development

Funding , through programs, to encourage , and generate, original IP creation amongst the populace , examples

• IP Creation Series (Games, Animation, Mobile Content, Interactive Comics)

• Digital Story Telling (DST)• Mentorship Programs• Community Programs (User-

Generated Content)

IP Creation Programs IP Creation Programs

To market (and open up markets) for Made in Malaysia content and applications through activating domestic, regional & global platforms at Trade events , including subsidizing companies to participate and showcase their products

Market Access /Demand Generation

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STRATEGIC ALIANCES

USA

Africa

CNC

UK

Indonesia

Australia

KoreaJapan

LA

AFCI

Media Corp

BUSAN

KOCCAKOTRA

South America

Thailand

France Rome

Singapore

Qatar

Our Strategic Our Strategic PartnersPartners

Other Stakeholders In Malaysia Other Stakeholders In Malaysia

• Support the setting up of a zone integrating competency development with a clustering strategy dedicated to

Provision of centralized facilities (rendering, digital intermediate, HD, studio, etc)

Clustering of Creative companies and Institutions of Higher Learning

International Companies

Infrastructure Support Infrastructure Support

Available Creative Funds In MalaysiaAvailable Creative Funds In Malaysia

Funding Programs Funding Programs

# Fund Program Scope Ministry / Agency

Type

1 NCDG ( Networked Content Development Grant )

Funding for development of Mobile Content focusing on information based content, entertainment, e-commerce and education.

SKMM ( MICC )

•Grant

2 ICON Fund Fund to catalyze online content under the Integrated Content Committee for High Speed Broadband

MDeC ( MOSTI )

Grant

3 MAC 3 Co-Production Fund

Conditional grant to fund Malaysian participation in international co-productions for animation and games. Funding focused on talent, hardware and software acquisition,

MDeC ( MOSTI )

Conditional Grant

4 BSN Creative Industry Fund

Conventional low interest loans to develop the creative industries.

Bank Simpanan Nasional

Loan

5 Malaysia Debt Ventures Bhd

Financier and development facilitator for ICT, Biotech, Green tech and other emerging technology

MDV Loan

6 MAVCAP Largest venture capital company with investments in the ICT sector and other high-growth industry

MAVCAP VC

Development of the

Creative Multimedia

Content Industry

PoliciesPolicies

Funding &IncentivesFunding &Incentives

Market Access / Demand GenerationMarket Access / Demand Generation

SME / IncubationSME / Incubation

Infrastructure Support

Infrastructure Support

Skills Development &Talent Pool

Skills Development &Talent Pool

IP Protection IP Protection

Co-productionCo-production

Licensing/MerchandisingLicensing/MerchandisingBusiness Pitching/marketingBusiness Pitching/marketing

Business ventures Business ventures

Monitor & Manage the Industry’s Monitor & Manage the Industry’s Building Blocks Building Blocks

Monitor & Manage the Industry’s Monitor & Manage the Industry’s Building Blocks Building Blocks

Enterprises involved in processes by which creative material and IP are created

Enterprises involved in processes by which creative material and IP are created

Enterprises involved in processes and technologies that adds value to content created through post-production, digital enhancements, aggregation, etc

Enterprises involved in processes and technologies that adds value to content created through post-production, digital enhancements, aggregation, etc

Origination &

Creation

Enterprises involved in processes and technologies that link content creators with media operators and end users (distribution channels)

Enterprises involved in processes and technologies that link content creators with media operators and end users (distribution channels)

Processing&

Aggregation

Packaging&

Repurposing

Packaging&

Repurposing

Delivery toEnd Users

Enterprises involved in “packaging” or repurposing content for commercialisation purposes and/or to enhance their value for specific media utilisation

Enterprises involved in “packaging” or repurposing content for commercialisation purposes and/or to enhance their value for specific media utilisation

We bring into MSC Malaysia the We bring into MSC Malaysia the creative companies involved in the creative companies involved in the

value chain value chain

We bring into MSC Malaysia the We bring into MSC Malaysia the creative companies involved in the creative companies involved in the

value chain value chain

Cinema & TV

Wireless Apps

Broadband/InternetBroadband/Internet

E- Learning Planning & Design

Games Development Govt Services

Our companies supply content to the Our companies supply content to the

sectors that demand them sectors that demand them

Our companies supply content to the Our companies supply content to the

sectors that demand them sectors that demand them

1. MSC Malaysia and MDeC focuses on Creative Digital Content as the key economic sector.

2. Intellectual Property and Services define the outputs of our companies.

3. Technology plays an important role in this industry. In addition to creative ideas, technology plays a critical role in reducing complexity and cost.

4. For MALAYSIA to succeed in Creative Digital Content, focus has to be given in developing:-

a) Ideasb) Talentc) Content of Global Qualityd) Strong Commercial Links in the

Content Industries.5. Bear in mind that initiatives related

to Creative Content will take TIME.

Conclusion Conclusion

http://www.mscmalaysia.my

Thank You

asanialwi

sanialwi

[email protected]