ABCs Of B2B Websites - Sell More by Managing Purchasing Programs Online

The ABCs of B2B

Today’s AgendaSellers Commerce Intro5

minutes

25minutes

Who Buys Uniforms & Scrubs Online

25minutes

Real World Examples

Questions

Break10minutes

40minutes

15minutes

How To Sell Uniforms & Scrubs Online

Who Are WeAshok ReddyPresidentRick LevineVP, Sales & MarketingLee GorskyVP, Customer SuccessAl BakerVP, Professional ServicesNancy CardonaNational Sales Manager

By The Numbers• 11 Years, Since 2005• 2 Offices

• Northbrook IL, USA• Hyderabad ,India

• 3 Countries Served• US, Canada, and India

• Millions Of Visitors• Shoppers: 4M+ annually• Transactions: 200K+ month• Websites Served: 1000+• Clients: 300+

Example UsersEND-USERS:

PUBLIC SAFETYAir Force InnsCalifornia Highway PatrolCity of Naples Fire RescueDelta SecurityNorth Brunswick Police DepartmentNY State Dept. of TaxationReno Fire DepartmentSecurAmerica

TRANSPORTATIONAir CanadaAmtrakEnterpriseFrontier AirlinesJet Blue AirlinesOld Dominion Freight

HOSPITALITYApplebeesCulversEat'n Park RestaurantsHard Rock cafeJim BeamStarbucks

HEALTHCAREAllegheny HealthCapital HealthCentral Blood BankHenry MayoLourdes University School of NursingSignature HealthcareTampa General Hospital

INDUSTRIALAnadarko PetroleumChevronFlorida Power & LightPark n FlyServProSM EnergyTervita

RETAILDo it Best HardwareGoodwill IndustriesPrincess AutoStorage ProsTravel Centers of AmericaWalgreens

RETAILERS & DISTRIBUTORSAirgasAlscoHPI Direct / SuperiorLydia’s UniformsScrubs & BeyondPrudentialUnisync

MANUFACTURERSVF ImagewearEdwards GarmentPremierSpectrum

What We DoWe help B2B Retailers, Distributors and Manufacturers easily manage both simple & complicated B2B websites and purchasing programs

How We Do ItHelp you build and maintainOnline Stores Public websites featuringresponsive designand a remarkable CMS. Create an experience that reflects how easy it is to work with your company

How We Do ItHelp you build and maintainMicrosites Private websites for your specific accounts with distinct needs Create an experience that reflects yourcustomer’s expectations

How We Do ItIntegrate withMicroBiz and Chosen Payments

A new choice forpoint of sale systemwith catalog data feeds Complete solution to run your retail uniform business


Types of B2B Buyers• Public• Groups• Programs


Public Buyer Needs

Product variety

Price sensitive

Retailer trust

Brand recognitio

n


Gro

up B

uyer

sNursing homesDoctor’s officesSchools of nursingAmbulance companiesIndividual restaurantsRetail storesLandscaping companies


Group Buyer Needs

Group product

sContract pricing

Accurate

ordering

Reliable delivery


Prog

ram

Buy

ers

HospitalsRestaurant chainsAirlinesCar rental companiesGovernment agenciesHotels and casinos


Program Buyer Needs

Employee products

Payment programs

Order tracking

HR integratio

n


Types of B2B Websites• Public• Preferred Group• Program Store

How To Sell Uniforms & Scrubs Online Public Website

NeedsUpdated products

Promotional assets

SEO & SEM marketing

Recognizable brands

How To Sell Uniforms & Scrubs Online Public Markets

ServedMedical

Public Safety

Industrial

Hospitality


Public Product Data• Brand Syndication• Do It Yourself


Group Website Needs• Logins• Ordering• Decorations• Payments


Group Website Logins

• General login page• Set up individual logins• Set up a group password• Self-registration


Group Website Ordering

View only the products they should see

Order products individually

Order products in bulk

Order products as sets


Group Website Decorations

Required options

Optional decoration

s

Text based

Drop down

Image selection


Group Website Payments

Credit Card

Purchase Order Both


Program Website Needs

GROUPS ROLES PAYMENTS REPORTS


Prog

ram

Gro

upsEmployees

ProductsQuotasApprovalsLocationsBuyers (Supervisors)


Program

Website Roles

• Employees• Marketing & Design• Orders & Returns• Data maintenance• Administrators• Program Administrators


Program Website Payments• Allowance• Payroll deduct• Points• Company credit card• Personal credit card• Purchase order• Company pay


Program Website Reports• Employees• Employee ledgers

balance• Ledger history• Orders by ledger• Product details• SKU inventory

Break Time

Real World Example – Public Website








Real World Example – Group Website








Real World Example – Program Website








Real World Example – Website Admin





Questions

ContactSellers Commerce633 Skokie Blvd Suite 490 Northbrook, IL 60062

[email protected]

Rick Levine, VP Sales & MarketingX [email protected]

Nancy Cardona, National Sales ManagerX [email protected]

mailto:[email protected]

mailto:[email protected]

ABCs Of B2B Websites - Sell More by Managing Purchasing Programs Online

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