ABCNews Health

Dan ChildsHealth Editor, ABCNews.com

July 18, 2011

IntroductionABCNews.com Health: The health and

medical component of ABC News DigitalABCNews.com Health pageOnCall+ Resource SiteGMA Health on ABC News Now

ABC News Health TeamABCNews.com Health section

ProducerAssociate Producer/ReporterFreelance Writers

OnCall+ Resource SiteAll-freelance team

Associate Producer Production Assistants

ABC News Medical UnitDr. Richard Besser, Chief Health and Medical EditorRoger Sergel, Managing EditorShow producers, Researcher, M.D. Interns

ABCNews.com Health Page

ABCNews.com Health PageBreaking news

Feature stories

Health/Medical news videoShow videos

Affiliate video

Medical Unit original video

OnCall+ Resource Site

OnCall+ Resource Site24 sections

Living better

Getting better

40 different diseases, conditions and medical issues

Library of ~4,000 expert Q&A videos

ABC News Now/GMA Health

ABC News Now/GMA HealthABC News’ Internet television presenceVideo production arm of ABC News Digital

ABC News Medical UnitMedical Unit Database

5,000+ Medical Experts400+ Medical Centers and Institutions

Ph.D. and M.D. ResearchersDirect conduit to ABC News show platforms

What Do We Offer?Original videoStrong editorialPartnerships (MedPage Today, Inspire.com,

Rodale)ABC News Medical Unit expertise

What Is Our Goal?Maintain best qualitiesMove forward to take advantage of new

mediaExpand our audience

Our AudienceWho we reach now

Show demographic: 45 and older, equal split of male/female

Digital demographic: 35-44, female, with family

Who we want to reachYounger audiences who utilize social media,

mobile devices

Our competition1. Yahoo! News Websites - 46,275,000 unique users2. CNN Digital Network - 37,260,0003. MSNBC Digital Network - 33,279,0004. TheHuffingtonPost.com - 21,636,0005. Tribune Newspapers - 18,269,0006. AOL News - 17,757,0007. Fox News Digital Network - 16,939,0008. ABCNEWS Digital Network - 15,727,0009. NYTimes.com - 14,426,00010. washingtonpost.com - 12,073,000

(Source: Nielsen Media Research, May 2011)

New StrategiesSocial Media Push

Twitter (http://twitter.com/#!/search/%23ABCDrBchat)

#ABCDrBchat Source for faces Promotion of stories

Facebook (http://www.facebook.com/pages/Dr-Richard-Besser/279934297218)

No existing strategyOnline patient communities

Inspire.com

#ABCDrBchat

Facebook

New Strategies (cont.)Breaking News Video (BNV)

~80 Medical CentersTrue platform for network integration

Interviews for shows Soundbites for radio Quotes for ABCNews.com stories Videos for OnCall+ resource site

New Strategies (cont.)Medical Moments with Dr. Richard Besser

Ear Tubes (GMA Health)Club Feet (GMA Health)

What Are Our Opportunities?Additional Social Media

Little if any true Facebook utilizationOther social media venues: Can we develop a

presence?Interactive content

Swine Flu Quiz with Dr. BesserMobile devices

iPad apps?iPhone/Droid possibilities?

From Concept to Practice1. Idea2. Discussion with Medical Unit3. Prototype4. Marketing/Publicity5. Implementation

How Can Your Ideas Help Us?