Abc talk 6 march 2012 ajay nangalia upload

2012 ICF Global Coaching Study

Dr. Ajay Nangalia PCC Director, ICF Global Board

Objectives for this Evening

• View some data with respect to two filters:(not a debate on statistics )

• What does this mean to me personally as a coach or potential coach?

• As the ABC, what do we need to do to build the profession in Bangalore?

The Challenge• To conduct one of the most ambitious

pieces of global industry research ever conducted on the field of professional coaching.

• 9 languages• Mobile device compatibility• 6 month survey field time

The Outcome

• 12,133 valid responses

• 117 countries

• All 50 U.S. states

• Not one “zero return” day!

A total of 117 countries participated…

100+ returns (31 countries) 50-99 returns (7 countries)

Fewer than 50 returns (79 countries)

Main findings

About You - The Coach

Regional breakdown by gender

Male Female0

10

20

30

40

50

60

70

80

90

100

25

75

41

59

37

63

34

66

37

63

4753

32

68

North America Latin America and Caribbean Western EuropeEastern Europe Middle East and Africa AsiaOceania

Coaching remains a female-dominated profession; however, there are more male coaches coming through in Asia and Latin America

Base: 12,091

Level of formal education

Primary level (completed prior to university)

9%

Sec-ondary

level (com-pleted Bache-

lor's degree)

32%

Third level (com-pleted

Master’s or Ph.D)

59%

More than half of coaches have a third level qualification

53% in 2007 Study

Base: 12,111

Coaching experience

Less than 1 year

1 to 2 years 3 to 4 years 5 to 10 years More than 10 years

0

10

20

30

40

13

19

24

31

14

11

1921

30

19

2007 2012

%

Base:2007 – 5,4152012 – 12,090

Coaches are becoming more experienced with almost one in five coaches now having at least 10 years experience.

“I view coaching as…..”

a profession a skill-set an industry0

20

40

60

80

100

75

205

71

24

5

66

32

2

68

28

4

71

23

6

4540

15

66

25

9

North America Latin America and the Caribbean Western Europe

Eastern Europe Middle East and Africa Asia

Oceania

Coaches predominantly view coaching as a profession

Base: 12,133

Coach-specific training

I have not received any coach-specific training

I have received coach-specific training through a university based program

I have received coach-specific training through a program that was not accredited/approved by a professional coaching organization

I have received coach-specific training through a program that was accredited/approved by a professional coaching organization

0 20 40 60 80 100

2

7

13

78

More than three quarters of coaches have received accredited / approved coach-specific training.

Base: 12,113

ICF member- 82%

Non ICF – 70%

ICF member - 16%

Non ICF – 25%

(combined responses)

The importance of being credentialed….

Series1

-20 0 20 40 60 80 100

-8-2 41 35

Three-quarters of coaches (76%) agree that the people and organizations who receive coaching expect their coaches to be certified / credentialed

“The people and organizations who receive coaching expect their coaches to be certified/ credentialed”

Base: 12,104

Slight differences between ICF and non-ICF members (77% and 73% agreement)

In 2007, 52% of coaches agreed that “the people we coach increasingly expect us to be credentialed”

In 2010, 84% of adult consumers who had experienced a coaching relationship felt that it was important for coaches to hold a credential.

Neither / Nor

14

Strongly disagree Somewhat disagree Somewhat agree Strongly agree

Main findings

The Size of the Profession

Profile of the Profession – 3 Key Statistics

• Total no. of coaches: 47,500 (Asia 3300)

• Total revenue generated by coaching: $m 1,979 USD (Asia $ 95 million)

• Average annual revenue generated by coaching:

• $47,900 USD

Among active coaches (87%)

Profile of the Profession – 3 Key Trends

• Average fee for 1-hour coaching session: $229 USD (Asia $239)

• Average number of clients currently coaching:10 (Asia 9)

• Average hours per week working: 13 • Proportion of clients paying for their own

coaching 49% (Asia 49%)

a coach: 13

Main findings

Key Issues Facing the Profession - Past/Future

Trendsas a coach: 13

The biggest obstacle in the future…

Other

Increased demand for services that compete with coaching

Over regulation of coaching

Coaches under-pricing their services

Coaching market saturation

Marketplace confusion about the benefits of coaching

Untrained individuals who call themselves coaches

0 5 10 15 20 25 30 35 40 45 50

7

3

3

5

9

30

43

More than 40% of coaches believe the biggest obstacle for coaching over the next 12 months will be untrained individuals who call themselves coaches

Base: 11,280

The biggest opportunity in the future….

Other

Positive portrayal of coaching in the media

Increased demand for coaching

Improved general perception of coaching

Credible data on the Return on Investment

Increased awareness of the benefits of coaching

0 5 10 15 20 25 30 35 40

2

8

11

14

28

36

Just over one third of coaches believe that increased awareness of the benefits of coaching is the biggest opportunity for the next 12 months

In 2007, more than three quarters of coaches agreed that “the profession will become more grounded in Return on Investment (RoI)…”

Base: 11,300

In addition to coaching, which of the following services, if any, do/did you offer in your

professional practice? (India)

• Consulting 61.2%• Facilitating 59.0 %• Training 69.8%

To what extent do organizations who receive coaching expect their coaches to be

certified/credentialed? (India)

• Somewhat agree 39.3%• Strongly agree 40.0%

Which of the following coaching areas do you regard as your main area of coaching? (India)

• Executive 32.1%• Leadership 27.9%• Business/Organizations 9.3%

Which are main areas of concern addressed in your coaching engagements? (India)

• Self-esteem/confidence 26.2 %• Personal growth 44.7• Interpersonal Relns 41.1• Strategic Thinking/planning 31.2• Staff/team effectiveness 22.0

What is the average length of a typical coaching engagement? (India)

• 4 to 6 months 62.5%

What is the main method you use to coach clients? (India)

• Telephone 30.9 %• Face-to-face 63.6%

Some trends…(India)

• Annual revenue/income change when compared to previous 12 months? – Increased 60.6%

• Over next 12 months, expectation of number of clients to change? – Increase 90.4%

• Next 12 months, average fee for 1 hour coaching to change? – Increase 60.6%

Biggest obstacle for coaching in next 12 months? (India)

• Marketplace confusion about the benefits of coaching 50.4%

• Untrained individuals who call themselves coaches 36.4%

Biggest opportunity for coaching in next 12 months? (India)

• Increased awareness of the benefits of coaching 43.0%

• Credible data on the Return on Investment (ROI), Return on Expectations (ROE) from coaching 24.2%

Objectives for this Evening

• View some data with respect to two filters:(not a debate on statistics )

• What does this mean to me personally as a coach or potential coach?

• As the ABC, what do we need to do to build the profession in Bangalore?

Thank You!

Dr. Ajay Nangalia PCC

[email protected]

Mobile: +91 9845012972

www.coachfederation.org/coachingstudy2012/

ICF Headquarters

2365 Harrodsburg Rd, Suite A325

Lexington, KY 40504 - USA

+1.859.219.3580

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www.coachfederation.org