Targeted Household Distribution Certificate January to December 2015 ABC DoorDrop Key information Certificate type Average Distribution per issue Targeted Household Distribution Average Propensity Index Metric type Media owner's targeting statement Distribution The ABC Doordrop is a shared advertising opportunity for the household distribution mini-brochures and catalogues. The pack targets consumers who have an interest in home ABC Total décor and improvement with above average income levels. 300,482 Total average Targeting criteria Period Geo-demographic household profiling has been used to identify the following target 01/01/2015 - 31/12/2015 audience: Home owning consumers, age range 25-44, annual income bracket £30,000+, car ownership 2+ No of Issues Who agree with the following TGI statements; 2 "I am always looking for new home ideas" "Home décor is of interest to me" "I like to change décor as often as possible" Data Sources The following recognised data sources were used: TGI Experian Mosaic Distribution Methodology The pack is distributed by the ABC distribution teams. Contact details ABC audit opinion If you require more information on this ABC has verified the processes that support the targeting statements, targeting criteria, new scheme please contact: recognised data sources and process described above and audited the distribution including Jan Pitt: 01442 200753 geo analysis. or Jo Bland: 01442 200839 ABC ref: A80745/12345678 Setting the standard ABC Doordrop Media 300,482 230
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ABC DoorDrop · 2017-05-16 · 1. TGI planning to identify optimum target audience profile. 2. Cross tabulation of TGI data to Mosaic 2014 to identify key Mosaic groups with a high
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Targeted Household DistributionCertificateJanuary to December 2015
ABC DoorDrop
Key information
Certificate type Average Distribution per issueTargeted Household Distribution Average Propensity Index
Metric type Media owner's targeting statementDistribution The ABC Doordrop is a shared advertising opportunity for the household distribution
mini-brochures and catalogues. The pack targets consumers who have an interest in home
ABC Total décor and improvement with above average income levels.
300,482 Total average
Targeting criteriaPeriod Geo-demographic household profiling has been used to identify the following target
01/01/2015 - 31/12/2015 audience: Home owning consumers, age range 25-44, annual income bracket £30,000+,
car ownership 2+
No of Issues Who agree with the following TGI statements;2 "I am always looking for new home ideas"
"Home décor is of interest to me"
"I like to change décor as often as possible"
Data Sources
The following recognised data sources were used:
TGI
Experian Mosaic
Distribution MethodologyThe pack is distributed by the ABC distribution teams.
Contact details ABC audit opinionIf you require more information on this ABC has verified the processes that support the targeting statements, targeting criteria,
new scheme please contact: recognised data sources and process described above and audited the distribution including
Jan Pitt: 01442 200753 geo analysis.
or
Jo Bland: 01442 200839
ABC ref: A80745/12345678
Setting the standard
ABC Doordrop Media
300,482230
jonathanc
Example
ABC Doordrop MediaJanuary to December 2015
Description of Targeting Process
The process followed is as described below:
1. TGI planning to identify optimum target audience profile.
2. Cross tabulation of TGI data to Mosaic 2014 to identify key Mosaic groups with a high propensity to contain this criteria.
3. High-indexing Mosaic profiles overlaid to the ABC universe to create a ranking list of postcode sectors by index
4. Optimum campaign distribution created to cover 300,000 households nationally.
5. Selection of required sectors for distribution schedule.
6. Production of distribution schedule comprising full postcodes and households covered.
Distribution analysis
Issue Distribution period Propensity Index # Products
Spring 23/03/2015 - 29/03/2015 250 300,228
Autumn 29/09/2015 - 04/10/2015 200 300,736
Average over period 300,482
NOTE: Media Owner would choose one or more Geo Analysis that best describes their product
Geo analysis could be done for each issue if requested by the Media Owner
Geo analysis (for the last issue in the period) - Option 1 - Postcode Sector
Area Postcode # of Products
Birmingham B75 5 3
Birmingham B75 6 13
Birmingham B75 7 2
Birmingham B76 3 14
Birmingham B76 4 17
Birmingham B76 5 4
........ .........
Total 300,736
Geo analysis (for the last issue in the period) - Option 2 - Regions