AB Presentation

Supporters Direct Conference 15th July 2011

Supporters Direct Briefing Papers Nos. 3 and 4

Dr. Adam Brown

Scenarios

Take over

Buy majority stakes

Minority shareholding

Ongoing share purchase

Form a new club

Develop facilities

Methods of Finance1. Community Shares Schemes

2. Fighting Funds, Transferable Shares, Loan Notes and Bonds

3. Share Issues in Ltd Co.

4. Minority Shareholdings

5. Fan Share Schemes

6. Community Interest Companies

7. Fund Raising

“…indulging the notion that supporters can run their own clubs…”

“offering the football public a sniff of power can be dangerous…”

“...fuelling daft, disingenuous fantasies of democracy…”

Research1. Interviews with 8 Supporter owned clubs (execs and

trusts)2. Supporter Satisfaction Survey

– Off pitch– On pitch– Owners– Club services:

• Ticket office• Matchday• Membership • Merchandise

– Consultation– Team management– Involvement– Trust

Business Benefits

Strategic Partnerships‘The local authority believes us when we say

that we want to build a community asset’ Donald Kerr, Bees United

Sponsorship‘You attract a particular type of sponsor; some of them understand and are willing to pay more… because they believe in the community impact

you’re having.’

Erik Samuelson, AFC Wimbledon

Resilience‘People know that they are part of something; that they are

integral to the funding of this club… It makes us more resilient as a business’

Lee Carter, CEO Telford

Supporter Satisfaction‘In all areas supporters of supporter owned clubs tended to be

more satisfied than supporters of other clubs.’ Survey Finding

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