Ab cs 2012 2013

Magazine ABCs figuresCirculation figures of different music magazines in the 2012 and first half of 2013

Figures for NME, Q, Mojo and Kerrangfor the first half of 2012

Title June 2012 Year-on-year changes

New Musical Express (NME) 23,924 -17.6%

Q Magazine 64, 596 -19.7%

Mojo 85, 149 -2.4%

Kerrang! 40, 203 -6.6%

Analysis of figures

In 2012 music magazines faced quite a big fall of circulation.

NME had a drop in 17.6% with a recorded circulation of 23,924 which is almost twice less than in year 2008 when year-on-year circulation was 56,284. It was the least selling music magazine in 2012.

NME is followed by Q with almost 20% drop and average circulation of 64,596.

Kerrang had comparatively little drop in percentage (about 6.6%) and the most selling music magazine of the year was Mojo with a fall of only 2.4% and circulation of 85,149 copies on the year.

Figures for NME, Q, Mojo and Kerrangfor the second half of 2012

Title December 2012 Year-on-year changes

New Musical Express(NME)

23,049 -16.4%

Q Magazine 61,485 -4.8%

Mojo 83,676 -1.7%

Kerrang! 38,556 -4.1%

Analysis of figures

By December 2013 the NME had the lowest numbers in both percentage and circulation figures with only 23,049 copies and -16.4% drop

Kerrang was not far from the NME and dropped by -4.1% and had year-on-year circulation of 38,556

Q magazine had a slightly greater drop by -4.8% and was counted to have 61,485 copies

The leading magazine was Mojo with a very low fall of -1.7% and circulation numbers of 83,676

Figures for NME, Q, Mojo and Kerrangfor the first half of 2013

Title June 2013 Year-on-year changes

New Musical Express (NME)

20,011 -13.2%

Q Magazine 61,485 -4.1%

Mojo 83,676 -5.2%.

Kerrang! 37,603 -2.5%

Analysis of figures

In 2013 Mojo remains the biggest title in the music market. It’s circulation numbers are the greatest - 83,676 copies in a year, with a comparatively small fall of only -5.2%

It is followed by the Q magazine with year-on-year circulation of 61,485 and even smaller drop of -4.1%

Kerrang had the smallest percentage drop (-2.5%) but still it had relevantly small circulation figures – only 37,603

The biggest fall and lowest circulation figures were recorded for the NME magazine

Source of data: www.musicweek.co.uk

Overall, the circulation of music magazines had dramatically dropped during last year and a half, especially for NME magazine. There have been ups and downs for the Q and Kerrang, however they still circulate quite big numbers. The leader in music magazine industry is the Mojo magazine. It has been on market for 20 years now and is clearly one of the audience’s favorites. Overall, the pattern stayed pretty much the same and throughout these years Mojo had the greatest circulation figures followed by Q magazine. Kerrang is seen as third best and NME is losing it’s popularity at the last place.