AARP THE MAGAZINE 2019 Media Kit REACH YOUR REP 646.521.2500 / [email protected]A Division of AARP Services, Inc. AARP The Magazine is the only lifestyle publication with three demographically versioned editions that address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
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AARP THE MAGAZINE
2019 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP The Magazine is the only lifestyle publication with three demographically versioned editions that
address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and
scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
4 5SOURCE GfK MRI Spring 2019; Nielsen week ending 6/17/19
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#1 in Boomer Reach21 million Boomers turn to each issue—more than any other MRI-measured magazine.
More Infl uential2X more likely to be Infl uentials than age 18-49.
3 Must-Read Magazine2 in 3 (65%) read 4 out of 4 issues. Among the top 10 magazines, only Costco Connection has comparable loyalty, while the others range from 33%-46%.
2A Media Giant With Mass AppealAmerica’s most-read magazine, with 38.2 million readers—more than 2X the viewership of 60 Minutes and America’s Got Talent combined.
#1 in Long-Term GrowthNearly 3 million in reader growth over the past 10 years while the remaining top 10 reach magazines declined, on average, by 7 million.
A Division of AARP Services, Inc.• Ask about digital complements.• Editorial disruptor options subject to availability.• Editorial content subject to change without notice.
Apparel/AccessoriesCartusDemesy & Co.Dream ProductsHitchcock ShoesHotter ShoesPaula Young WigsSkechers FootwearStauer
AutoAvis Budget GroupChevroletGarminWeatherTech
Collectibles/Toys1st American Reserve1st National ReserveAshton-Drake GalleriesGovMintUniversal Coin and Buillion