Unit G322: Institutions & Audience (Film) Starter – “Beat the Buzzer” YOU MUST attempt to beat the person by pressing the Buzzer first when Mr Crafts OR another student asks a question – First to 3 wins! YOU SHOULD NOT shout out answers and if you have a bit of a http://www .teacherle d.com/reso urces/quiz /quizload. html
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Aaron Thomas - L30 technology that has impacted film production PDME - Classwork - 6508
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Unit G322: Institutions & Audience (Film)
Starter – “Beat the Buzzer”YOU MUST attempt to beat the person by pressing the Buzzer first when Mr Crafts OR another student asks a question – First to 3 wins!
YOU SHOULD NOT shout out answers and if you have a bit of a “brain fart” and forget the answer pass it over to someone else on the team!
"We have no obligation to make history. We have no obligation to make art. We
have no obligation to make a statement. Our obligation is to make money.”
(Don Simpson – Producer of ‘Top Gun’)
American Culture In the 1980s (2007) Graham Thompson
Edinburgh University Press
Unit G322: Institutions & Audience (Film)
Unit G322: Institutions & Audience (Film)
Key phrase:
Experience
Unit G322: Institutions & Audience (Film)
Key Term: CGI
Computer Generated Imagery
Unit G322: Institutions & Audience (Film)
“The gravity might be lower on earth than Krypton, but universal big budget Hollywood movie kryptonite has been over-reliance on special effects and under-reliance on the imagination of audiences”.
Criticism
Unit G322: Institutions & Audience (Film)
American Film in the Digital Age
Robert C. Sickels - 2011
“..narratively simplistic, visually stupendous, thus it’s near Universal appeal”
Audiences have “diminished expectations” (Mark Kermode)
Digital Film Marketing
Key Term: Above the line Marketing
Warner Bros, ensured that they used alternative methods to market the film and re-coup their heavy investment into the Production and in particular Distribution of the film.Check out the official page at home as it’s blocked in school!
One of the stars of the movie – Vin Diesel - regularly kept fans of the franchise updated with exclusive images from the set and teasers about the films narrative.
Universal would have most likely published this content via. His account to help create the allm important viral marketing for the movie.
Who are the main Distributor of 3D Film in the UK?
What does this say about this Institution?
UK Independents – Success!
How many of these films are 3D?
How do these compare the global takings of other Event Movies?
3D Cinema – Facts!
• Of the 3,538 digital screens in the UK in 2012, 1,564
(44%) were 3D-capable digital screens.
This means a powerful Hollywood Major and Distributor of Film in the UK (operate about 12% of the market in the UK) can “tap in” in to this wealth of 3D screens available and saturate the release of the film to a mass audience.
Unit G322: Institutions & Audience (Film)
3D films 'a fad with legs', says Cineworld finance director Philip Bowcock
Read a copy of the article you have been given –
YOU MUST analyse and identify examples from the article that denote the popularity of 3D Cinema (x2 examples at least) and examples that suggest it is a “FAD” and on the decline.
EXTENSION – YOU COULD write a summary at the bottom of the article to establish whether you agree OR disagree with Andrew Trotman’s article.
YOU SHOULD stick this in to your exercise book!
VOD – Case Study examples• The combined value of the television-based and online VoD film market was £243
million in 2012, up from £162 million in 2011 (an increase of 50%).
• Subscription makes up around 31.5% of this:
VOD – Case Study examples
Another example of a “Day-and-date” release in the UK –
• Released in 50 Public Cinemas (which Curzon control – there’s one in Richmond).Box-Office: £418k
• Available to view on CHC (Curzon Home Cinema)
• Also available on:Sky Store
‘A Late Quartet’ (2012 – Opening Night Productions)
VOD – Case Study examples
Film 4OD and iTunes (VOD) – How many transactions took place for this film?
1,200 Transactions
Is this an example of a Co-production deal OR synergy between two Media Institutions?
What you have learnt today?
YOU MUST write down a fact/figure/quote you have learnt today that you would use in the exam if you were presented with a Technology related question.
YOU COULD write down x2.
Homework
Produce a mind-map of the content from this PowerPoint.
Check out the BFI Statistics and find 3 interesting facts about the UK Film Industry.