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Connecting buyers and sellers; before, during and after the show Powered by a2z
12

Aapex 2011 exhibitors presentation v2

Jan 14, 2015

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Page 1: Aapex 2011 exhibitors presentation v2

Connecting buyers and sellers;before, during and after the show

Powered by a2z

Page 2: Aapex 2011 exhibitors presentation v2

Overview to myAAPEX 2011

• Buyers activity

• Suppliers activity

• Some key stats

Page 3: Aapex 2011 exhibitors presentation v2

How can buyers find you ?

Matches / Recommendations

Event Map

Exhibitor List

Searches

Featured Listings

Products

Videos

Press Releases

Show Specials

Page 4: Aapex 2011 exhibitors presentation v2

Actions buyers take when they find you

• Visit online booth profile

• Click to exhibitors website

• Add to “My Expo Plan”

• E-mail exhibitors

• Schedule appointments

Page 5: Aapex 2011 exhibitors presentation v2

Exhibitors To-do List

• Update online profile

• optimized keywords

• relevant categories

• products

• videos

• press releases

• show specials

• Purchase keywords

• Purchase product categories

• Upgrade online booth

• Buy Event Map banner ads

Page 6: Aapex 2011 exhibitors presentation v2

04/10/20236

Updated Online Booth Profile : Booth Visits

Average number of visits to online booth profileAverage Online Booth Profile Visits

Updated

Not Updated

0

50

100

150

200

250242

105

Average Online Booth Profile Visits

Booth visits

Booth profile

num

ber o

f boo

th v

isits

Page 7: Aapex 2011 exhibitors presentation v2

04/10/20237

Updated Online Booth Profile: Expo Plan

Average number of times added to Expo Plan

Updated

Not Updated

0102030405060708090 82

34

Average Expo Plan Inclusions

Expo Plan

Booth profile

num

ber o

f tim

es in

clude

d

Page 8: Aapex 2011 exhibitors presentation v2

04/10/20238

Exhibitor with Featured and General Listings: Booth Visits

Featured

General

0

100

200

300

400

500

600572

217

Average Online Booth Profile Visits

Booth visits

Listing type

Num

ber o

f boo

th v

isits

Page 9: Aapex 2011 exhibitors presentation v2

04/10/20239

Exhibitor with Featured and General Listings: Expo Plan

Average number of times added to Expo Plan

Featured

General

020406080

100120140160

153

72

Average Expo Plan Inclusions

Expo Plan

Listing type

Num

ber o

f tim

es in

clude

d

Page 10: Aapex 2011 exhibitors presentation v2

How can Exhibitors find Buyers ?

• Matches / Recommendations

• Attendee Search

• Attendees looking for me

Page 11: Aapex 2011 exhibitors presentation v2

What Exhibitors should do when they find Buyers

• View Profile and Demographics

• Add to “My Target List”

• Send Emails

• Schedule Appointments

Page 12: Aapex 2011 exhibitors presentation v2

Questions ?