AAMGA Slides

• 1. webify your business

2. schwerdtfeger [shwert feger] 3. slideshare.net/g8patrick 4. building great websites 5. helping insurance brokers 6. problems +PAIN= profit 7. broker realities need social media , but confused by it 3 extremely competitiveenvironment 2 verysoft marketconditions 1 8. their competition 9. build relationships by providingpublic online recognition 3 providingsocial media education 2 providingeffective sales tools 1 10. todays online economy 11. 20062.7 Billion/ month 200931 Billion/ month 12. over500 millionusers 2 ndlargestsearch engine 13. recommendations peer reviews ads Nielsen Survey, 2009 14. conversations are markets 28 15. 33 16. open source platforms 13 (free) 17. 65,000+ downloads 21 18. Younger Older 19. Younger Older The internet isLESSpersonal. The internet isMOREpersonal. 20. Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I dont know anything about them yet. 21. Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure. 22. Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I can personally destroy their reputation. 23. who owns your brand? 24. 25. write1blog post, and 39 record as apodcast& discuss onvideo 4 blogcarnivals& freee-book directories 3 publish on 000s ofarticle directories 2 push toFacebook ,LinkedIn&Twitter 1 26. examples Jeff Rose blog post approval: 3 days 27. examples practical financial advice 28. examples 1.5 million subscribers 29. website / blog basics build your website like asales funnel 3 have aclear objectivefor website visitors 2 your website is in yoursales department 1 30. sales funnel 31. categorize content 38 advanced content =revenue 3 intermediate content =list 2 beginner content =trust 1 32. beginner content 39 33. intermediate content email autoresponder 40 34. report title ideas 5 simple steps[to achieve something] 3 5 unfair secrets[to improve results] 2 5 deadly mistakes[of a particular task] 1 35. advanced content 41 36. navigation bar only 3 or 4 options unique value proposition (image or video) call-to-action (free give-away) lead capture tested wire frames headline what do you do? 37. 3 critical questions 14 what do I do? include a call-to-action 3 where do I look? a few clear choices 2 why am I here? tell them what you do 1 38. search engine ranking 22 lots ofinbound linkspointing to content 3 the content iskeyword optimized 2 lots offresh, unique & relevant content 1 39. online keyword research 11 40. enter primary keyword phrase 41. most popular keywords insurance quotes agent auto broker travel affordable 42. precision optimized pages Rates, Quotes and Reviews for AffordableAuto Insurance Rates, Quotes and Reviews for AffordableTravel Insurance Rates, Quotes and Reviews for AffordableProperty Insurance Rates, Quotes and Reviews for AffordableLife Insurance 46 43. location-based targeting 44. top search engine ranking 45. SEO tips & tricks accumulateinbound linksfor each page 3 ensureURL includestargeted keywords 2 build one pagefor each keyword phrase 1 46. optimized broker pages Jane SmithInsurance Broker Agent Quotes inOrange County Bruce JohnsonInsurance Broker Agent Quotes inSan Francisco Marcia WestfieldInsurance Broker Agent Quotes inIndianapolis Robert MitroffInsurance Broker Agent Quotes inPhiladelphia 47. Gold Silver Bronze optimized webpage dedicated webpage online listing photo, bio & video photo & bio photo only link to website link to website video production online branding for brokers 48. reward business with freequalified leadsobtained online 4 brandedvideo productionsupport 3 branded andoptimized webpages 2 brandededucational PDF reports 1 49. Questions? 50. static web web 2.0 social media 51. the conversation 52. 2009 twitter study Pear Analytics, 2009 only8.7%have pass-along value 4 8.5%are self-promotion and/or spam 3 38%are conversational between users 2 40%of tweets are pointless babble 1 53. 54. listening 55. 56. I need new insurance 57. 58. places to put them in response toonline conversations 3 Yahoo ,GoogleandMeetupgroups 2 groups onFacebookorLinkedIn 1 59. 68% of orders 85% of new customers NakedPizza 60. participate in the conversation 31 61. the community 62. facilities pages businesses and public figures 3 groups people with similar interests 2 profiles people with friends and family 1 63. accessibility pages 0 hurdles (indexed by Google) 3 groups 1 hurdle (profile but not friends) 2 profiles 2 hurdles (profile & friends) 1 64. Jane Smith ? keywords in page title Jane Smith Insurance Broker Boston MA 65. tag people in photos 66. Joanne Smith Karla Jones fun events 67. Patrick Schwerdtfeger my own example Patrick Schwerdtfeger 68. Tim Ferriss 69. Jennifer Slater 70. Jennifer Slater Thomas Slater 71. award trips ABC Insurance Broker Partners 2010 Golf Trip, Scottsdale, AZ 72. engage your community 29 73. the contacts 74. emails from LinkedIn join groups 75. build your network FAST 76. Buddy Media + 300% 77. communicate with precision 30 78. the channel 79. $4M to $60M+ 80. 81. lowVIRALhigh low TRUSThigh text audio photos video text photos audio video different types of content 82. necessary equipment 83. videos for brokers? 84. 85. + 500% 86. leverage rich media 54 87. whats changing? source content 32 Yes we can! 88. what isyourcontent? 38 89. 90. the future isalready here it justisnt evenly distributedyet. William Gibson, November, 1999 91. Web ifyYour Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00