Aam May2009

Jeff Tancil | TancilTown Media 1

:WebDevelopment

With in th e Mus e um a nd B e yond

Jeff Tancil | TancilTown Media 2

: CaseStudy TheTenementMuseum

Stories of immigrants who , 19lived in typical th Century

.tenement

, Narrative accessible approach tohistoric house

.Museum

2008 “brickandmortar”: 120,000visitors

2008 : “virtual visitors”500,000

Jeff Tancil | TancilTown Media 3

: TenementMuseum ?Whyawebguy

Capitalizeon techand . fundingopportunities

, Liaisewith andbring , knowledgeto various

.departments

Doubleas “IT guy”

. ReporttoVicePresident

Jeff Tancil | TancilTown Media 4

…TheWebGuy

or

Jeff Tancil | TancilTown Media 5

: CaseStudy AVirtual Tour

- Inter departmental: , collaboration education

.curatorial and“webguy”

, Webguyworkedoncontent . interfaceandcoding

Almostas popularas Virtual TourofGraceland

, Useful to various audiences . includingclassroom

Jeff Tancil | TancilTown Media 6

Ca s e S tudy:DAR P

TM funds cre a tion of orig ina l, we b-ba s e d a rt. P roje c ts e xplore conte mpora ry immig ra tion.

Mis s ion-drive n a nd multi-purpos e .

E xpa nd a udie nce /notion of h is tory mus e um

Jeff Tancil | TancilTown Media 7

: TakingStock:PROs

• Ope n to ne w te c h nolog y a nd d iffe re nt a pp lic a tions o f it.

• We b g uy driving pro je c ts …• …but not working a lone .• We ll-tra ffic ke d, we ll-re g a rde d we b s ite s .

:CONs• Als o th e IT g uy! • Did ins titution try to do too m uc h ?

Jeff Tancil | TancilTown Media 8

:ShiftingRole WebasMarketing

? Is this therighthomefortheweb

, - , -Incurrentclimate manylowcost potentialhigh ( . . ) impactvehicles eg Facebook

: — CONTENT asbestmarketingdevice getnoticed inacrowdedfield

, Regardlessofdepartment needsupervisorswho ’ . areattunedtothemediumspossibilities

Jeff Tancil | TancilTown Media 9

: CaseStudy IOTMEB ring colle c tions online .

Inte r-de pa rtme nta l...

…but no c le a r le a de r a nd no involve me nt of E duca tion.

And pe rha ps too involve d/e xpe ns ive .

Jeff Tancil | TancilTown Media 10

… andthenaDepartment

• S e rve a s po int pe rs on to g e ne ra te pro je c ts .

• F os te r c o lla bora tive e nvironm e nt.

• F oc us on th e We b/ne w me dia a s pa rt o f Mus e um e xpe rie nc e .

• S upe rvis e IT.

Jeff Tancil | TancilTown Media 11

: CaseStudy FromEllis toOrchard

• Ide a e volve d org a nica lly ove r ma ny ye a rs

• E duca tion-orie nte d

• Colla bora tive

• Ma ny s ta ke holde rs

Jeff Tancil | TancilTown Media 12

: CaseStudy FromEllis toOrchard

• Mos t popula r non-vis it pa g e on s ite

• S XS W a wa rd nomine e

• Alre a dy us e d in c la s s rooms a round country.

• S te a dy flow of e ma ils to Vic toria .

Jeff Tancil | TancilTown Media 13

TheMovetoConsultation

• Te ne me nt Mus e um h a s g re a t a ud ie nc e a nd ne e d to ra is e m one y.

• With ne w ne e ds a nd ne w le a de rs h ip, We b’s ro le c h a ng e s : Mus e um wa nts c ons u lta tion.

• Mus e um now foc us e s on c ritic a l, s m a ll-s c a le upda te s ; we b le s s promine nt.

Jeff Tancil | TancilTown Media 14

• Opportunity to work with va rie ty of ins titutions .

• S e e diffe re nt a pproa che s to inte g ra ting we b pe rs onne l: own de pa rtme nt to cons ulta nt a iding s ma ll s ta ff.

• R e g a rdle s s of a pproa ch , g ood to ha ve s ome one who is cog niz a nt of a nd s e ns itive to org a niz a tion’s ne e ds , cons tra ints a nd conte nt AND the pos s ib ilitie s of the we b.

TheMovetoConsultation