Srishti ESDM Confidential Proprietary Iconic IoT Start-up A State of the art New-Gen FinTech Company 1 “To bring cardless, cashless & PIN-less payment convenience to every corner of India by generating livelihood and Micro-Entreprenuorship in the process” AADHAAR Authentication and Payment Network Access – Srishti Enhanced V alue Add Shoubhik Pal : Co-founder and Business Head
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Srishti ESDM Confidential Proprietary
Iconic IoT Start-up
A State of the art New-Gen FinTech Company
1
“To bring cardless, cashless & PIN-less payment
convenience to every corner of India by generating
livelihood and Micro-Entreprenuorship in the process”
AADHAAR Authentication and Payment Network Access –
Srishti Enhanced Value Add
Shoubhik Pal : Co-founder and Business Head
Srishti ESDM Confidential Proprietary
PAIN POINTS AAPNA-SEVA IS SOLVING
2
80% Indians do not
have direct
access to
Mobile Data
Assisted ModelCreating millions of
Micro-entrepreneurs
Providing Modern
Mobile services to
masses
95% Transactions
today in cash
(by Volume)
80% AADHAAR
Looking for
Applications
95% Households have
bank A/C; Looking
for convenient
cash points
Cashless-
Cardless IndiaMicro-Payments
using AePS &
UPI
AADHAAR
update and
Authentication
ServicesAt your door step
7 days a week
cash pointIn the era of DBT
Brings convenience
& anytime-
anywhere banking
to masses
Good% Time spent on day
to day need and
banking Services
Common
Service pointBill Payments
e-Commerce
e-Ticketing
e-Money order
myGov Services
AAPNA-SEVA is the Solution
Slide: 3
Microsoft Azure Platform(Partner MS BizSpark Program)
(Srishti Portal Access of Cloud Engine)
Features:1. NPCI Payment Channels for AePS,
IMPS & UPI
2. Aadhaar Services Channel-Sub-
AUA (NSDL)
3. Online Bill Payment- Major Telcos,
DTH & select Utility
4. Databases- License, PoS
Configuration, ID, Audit Trails
5. Digital Wallet services for ASO
6. Aggregator Interface (Redbus WIP)
Features:1. Runs on Windows/Android Device
2. Mobile Phone or Desktop/Laptop
3. PoS Device Management-License
4. Audit Trail Reconciliation
5. ASO Reports / Billing &
Commission Distribution
6. PoS Config. ManagementPreferred
(Srishti Central ID Repository)
ECOSYSTEM
Slide: 4
Cashless-Cardless Payment MechanismAePS : Cashless, Direct Debit to Jandhan Yojana & AADHAAR
IoT Platform for Cloud based data acquisition & Remote Control
AePS : AADHAAR-Enabled Payment System -> logical extension to UPI Cardless, cashless payment method - easy-to-use, biometrics for PIN Extends convenience of urban banking (PoS and ATM) to Rural India +ve correlation between a cashless environment and higher savings
Common service platform to do all relevant activities in the vicinity Banking, bill payment, Funds transfer, eTicketing, eCommerce, etc.
Financial inclusion in most unbanked areas married with rural employment generation 21st century update of revolutionary STD-ISD booth concept for Financial
Inclusion Creating micro-entrepreneurs in the process + providing additional income &
inventory automation to Small Business & store owners
Background & Transformation of Srishti with couple of pivots
6
A Different type of Start-up: Founder & Technology Leader is the sole-Investor
Pivot #1: Started as ESDM Company Moved towards Android Apps World
Pivot #2: Started as PoS Terminal Design House Moved to provide complete eco-system containing Cloud and Data management with Analytics
Learned from failures: partnered and experimented with two giant Indian Electronic Companies- WeP & Aplab (learned big lessons from these failures)
Risk minimized: Third Party Hardware Partner / Wholesaler for Distribution / Online customer Registration and advance online payments before providing any Service
Result:Maturity and Progress towards sure success
Convenience and easy to operate and maintain: Local Language; single wallet for Multiple operations; Software update; use of existing or locally purchased Mobile
Srishti AAPNA-SEVA Data Center issues License and inform AAPNA-SEVA cloud
Srishti ESDM Pvt. Ltd. Copyright 2016 Creating a cardless & cashless micro payment JAM (Jandhan, AADHAAR, Mobile) Society Slide: 7
AAPNA-SEVA 2.0 Full-Features with AADHAAR
Two configurationsMain Features Vs. Full Features
Today’s AAPNA-SEVA can be obtained with ease
anytime-anywhere
Procure a tablet or use your own smart phone
Go to AAPNA-SEVA.in, Complete AAPNA-SEVA online Registration process (Hindi / English)
You are now the active owner of AAPNA-SEVAStart using & earning
Go to Google Pay Store, download AAPNA-SEVA 2.0 Test Version and try with Trial License
1. Tablet Loaded with AAPNA-SEVA 2.0 Software (AS-1-2016-STS & -TPS)
11. IRIS Sensor
Software-1. AAPNA-SEVA 2.0 SW2. ASEVA-CONFIG 2.0 SW3. ASEVA 2.0 TEST SW4. Google-Play support5. PrintShare for A4 Printer
7. Pen-Drive
6. Printer
5. Power-Pack
4. 1:4 Hub
3. Y-Cable
2. Fingerprint Sensor
AAPNA-SEVA 2.0 Main-Features Model (No AADHAAR)
Srishti ESDM Confidential Proprietary
ACCOLADES RECEIVED BY AAPNA-SEVA
Citi® Mobile Challenge
AAPNA-SEVA
1 of 16 shortlisted startup for TiE-IESA IoT mentorship program Semifinalist at “Action for India” Forum, 2015 Iconic IoT Startup of NASSCOM CoE-IoT
Top-10 Innovator in Intel-DST Innovation for Digital India Challenge (managed by CIIE of IIM-Ahmedabad, powered by UC-Berkeley) – felicitated by President of India at Rashtrapati Bhavan on 9th Nov 2015
Selected as a Finalist for Citi Mobile Challenge Asia Pacific 2015 Winner of FIS Global Partner Award for Financial Inclusion
Selected by ESC and Karnataka IT-BT Department to participate in Japan IT Week Spring 2015 & 2016, India Pavilion
-Former Founding Managing Director of Motorola Software, Japan
-leader of India’s oldest ESDM R&D in private sector at Aplab
-introduced STD/ISD concept
-Designed India’s first indigenous ATM & 24X7 self-serviced payment
concept
AAPNA-SEVA 9
Dr. Sushmita Pal ; Co-Founder & Operations Head
-Former Director of Arena Multimedia Richmond Town Branch for 6 years
-Ph.D in Chemistry at UDCT, Mumbai
-Graduate of Programming, Graphics & Web Design at Temple University,
Tokyo, Japan
Prof S. Sadagopan-Founder/Director of IIITB-Former professor at IITK and IIMB for a combined total of close to 20 years-Fellow of Computer Society of India & Institution of Engineers (India)
P.S. Deodhar-Founder of Aplab-Former Minister of Electronics in India-Former chairman of the Electronics Commission as well as ET&T
JK Sinha-Independent Banking Consultant-Former regional head & CEO of SBI Japan-Spearheaded several initiatives of SBI in area of financial inclusion
Anson Chen-Serial entrepreneur based out of Silicon Valley-Former VP of R&D at Netscreen/Juniper-Former Corp. VP & GM of Motorola Software & Cisco
ADVISORY BOARD
Ramakrishna V-Founder, CEO & MD of Eximsoft Tech-Former CEO & MD of Verifone India-Former Senior Corp. VP & CDO of HCL Tech-General Partner : StartupXseed
Shoubhik Pal ; Co-founder & Business Head-Graduate from Claremont McKenna College, USA
-Work experience with non-profit (Parikrma), start-ups (Zattaro,
Tketz) and big firms (Citibank)
-Lean Start-up 3 Months resident program- Haas Business
School-UC Berkeley & CIIE (IIM-Ahmedabad)
TEAM behind AAPNA-SEVA Success
Engineering TEAM@ IIIT-Bangalore Innovation Center
Future Key Hiring ::
1. CTO
2. CMO
3. Two Sr. Software Product Leads Average-15 Engineers)
Srishti ESDM Confidential Proprietary
AAPNA SEVA TARGET AUDIENCE / ADDRESSABLE MARKET
UIDAI & DIGITAL INDIA Program Estimates
1. 1,25,000 Bank branches / 6,50,000 Villages
2. 1,50,000 Post Offices
3. 4,00,000 Fair Price shops
4. 1,50,000 Fertilizer shops
5. 1,50,000 Citizen Service Centers (non-CSC)
6. 1,00,000 PACS (Poorest area Civil Society)
7. 75,000 petrol stations+25,000 Cash Points
8. 2,50,000 Gram Panchayats
9. 3,00,000 Service Delivery Agents (Dig. India Pillar-8)
10. 3,00,000 Telecom Service Agents (Dig. India Pillar-8)
11. 10,00,000 Kirana shops & Small Business
12. M2M / IoT Applications (eg Waterlife project-remote monitoring of Business / NGO Op at Rural areas)
10
Being the early stage mover Our Target is to Capture 25% Market share in new Segments
Target segment : Small business / No computerization / Low literacy / to diversify / Additional income
Variety of services we provide give our customers extra opportunities to generate income
CSC eGovernance Portals Competitive Advantage: Simple selection and activation process + Low cost Phone/Tablet Android platform & Compact device with almost as many functions
Existing BC Network -> Got a new life with DBT in force (targeting same with New Technology)
Eko.co.in : A platform for Domestic remittances (they are doing excellent business in remittances and that is our key strength we want to build. So, this gives us inspiration & Confidence) Competitive Advantage: They are focused on only one type of service, AAPNA-SEVA has
multiple revenue generating options + easy inventory automation for merchants
Paytm.com : They may create some initial hick-up due to huge cashback, but it is not for the Common services Model, what we are targeting Competitive Advantage: We are going for last-mile access to services for masses, PayTM is taking a city centric approach (new additions include paying college fees and petrol/diesel bills)
Srishti ESDM Confidential Proprietary
MARKET APPROACH & STRATEGY Direct Sale: Through Google Play store:
www.AAPNA-SEVA.in launched for online AAPNA-SEVA License distribution and Registration- will help to get ASOs (AAPNA-SEVA Owner) from anywhere in India
Distribution Network: ASW (AAPNA-SEVA Wholesaler) & ASD (AAPNA-SEVA Distributor) : Two ASWs are already on-board (One around Bangalore and other North Karnataka). Tamilnadu, Telengana + Andhra and Maharashtra next target
Partnership with Microfinance / NBFCs / Companies active in our Target Market:Teach70 (education)- successful pilot for last 6 months; Madura Microfinance (Teach70 Parent Company); New Banks-Ujjivan, ….
NGOs engaged in Livelihood GenerationEnAble-India and couple of others (under discussion) ->> Target -> CSR funds of Large Companies
Partnership with Banks, Tech-Companies in Financial Inclusion & FinTech Domain:Preferred Partner for Financial inclusion of FIS GlobalIntegra Micro-system (an established players in FI and AePS)Banks- Karnataka Bank (AePS), Vijaya Bank (AePS), Canara Bank (UPI)
Complete online- Activation, software upgrade and control of field units with minimum resources.
Diverse Solutions to cater a larger market
Multiple Choices- Apps to Compact & Portable device. Multiple functions from one service point
Livelihood generation with very low investment- suitable for Housewife and Rural India
Small merchants -> one stop solution with quick and easy inventory & Billing automation
What we do & how we do it differently:
We strive to bring banking services (along with others) to the masses through quick & easy payment, Cardless & Cashless (a cashless environment generates higher savings)
Market size of the problem we are solving is huge (big potential for exponential Growth):
80%+ of the population that does not have mobile data or smartphones is our Target Market
Srishti ESDM Pvt. Ltd. Copyright 2016 Creating a cardless & cashless micro payment JAM (Jandhan, AADHAAR, Mobile) Society Slide: 18
Contact UsConnecting and creating
together
Srishti ESDM Pvt. Ltd.Innovation Center, International Institute of Information Technology
26/C, Electronic City, Phase 1, Bangalore-560100
Contact Details:Shoubhik Pal (Business Head) – [email protected] +91-99028-94820