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ปที่ 29 ฉบับที่ 89 มกราคม-มีนาคม 2558 ISSN 0857-2690
วารสารสุทธิปริทัศน ปที่ ๒
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e 29 No.8
9 January - M
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h 2015
ISSN 0857-2690
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การวิเคราะห์สถานการณ์ทางการตลาดของการท่องเที่ยวเชิงการแพทย์ในประเทศไทย
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เกณฑ์ตัดสินความเป็นวิปัสสนากัมมัฏฐานในสังคมไทยตามหลักสติปัฏฐาน4 98
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ชุติมา เกศดายุรัตน์หนังสือน่าอ่าน
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»‚·Õè òù ©ºÑº·Õè øù Á¡ÃÒ¤Á - ÁÕ¹Ò¤Á òõõøVolume 29 Number 89
January - March 2015
ISSN 0857-2690
http://www.dpu.ac.th/dpurc/journal
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º·¤ÇÒÁÇÔªÒ¡Òà : Acadamic Articles ¡ÒÃÇÔà¤ÃÒÐË
ʶҹ¡Òó·Ò§¡ÒÃμÅÒ´¢Í§¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ã¹»ÃÐà·Èä·Â 1 The
Market Analysis of Medical Tourism in Thailand ¹Ñ¹·ÊÒÃÕ ÊØ¢âμ
Nuntasaree Sukato ¾Ñ²¹Ò¡ÒâͧÇÃó¤´ÕâÈ¡ÒÅÑÂã¹ÊÁÑÂÃÑμ¹â¡ÊÔ¹·Ã 16 The
Development of the Poetry of Sorrow in the Rattanakosin Period
¨μؾà ÁÕÊ¡ØÅ, ªÅ´Ò àÃ×ͧÃÑ¡ÉÅÔ¢Ôμ, ¹íéÒ¼Öé§ »̃·ÁÐÅÒ§¤ØÅ Chatuporn
Misakul, Cholada Ruengruglikit, Namphueng Padamalangula
º·¤ÇÒÁÇÔ Ñ̈ : Research Articles »˜¨ Ñ̈¤ÇÒÁÊíÒàÃ稢ͧ IT
Outsourcing ã¹»ÃÐà·Èä·Â 38 Success Factors of IT Outsourcing in
Thailand ÊØÀҾà ¤Ù¾ÔÁÒÂ, Õ̧ÃÇѲ¹ 侺ÙÅ ¡ØÅ¡Ã, ÇÕÃÂØ·¸
à¨ÃÔÞàÃ×ͧ¡Ô¨ Supaporn Kupimai, Terawat Piboongungon, Werayuth
Charoenruengkit ¡ÒÃÃѺÃÙŒÍÃö»ÃÐ⪹
áÅÐÀÙÁÔ·Ñȹ¡ÒúÃÔ¡Ò÷ÕèÁÕ¼Åμ‹Í¤ÇÒÁÀÑ¡ ṌÊíÒËÃѺ 59
Ìҹ¡Ò῾ÃÕàÁÕèÂÁã¹à¢μ¡Ãا෾ÁËÒ¹¤Ã Perception of Utility and
Servicescape on Customer Loyalty for Premium Coffee Shops in
Bangkok ¾¨ÇÃó ÀÑ·ÃÈÔÅÊع·Ã, ÊÁÂÈ ÇѲ¹Ò¡ÁŪÑ Podjawan
Pattarasinsoontorn, Somyot Wattanakamolchai â¤Ã§ÊÌҧͧ¤
»ÃСͺÀÒÇмٌ¹íÒàªÔ§ÊÌҧÊÃä ¢Í§¼ÙŒ¹Ôà·ÈÀÒÂã¹ 78
ʶҹÈÖ¡ÉÒÁѸÂÁÈÖ¡ÉÒÊѧ¡Ñ´Êíҹѡ§Ò¹¤³Ð¡ÃÃÁ¡ÒáÒÃÈÖ¡ÉÒ¢Ñé¹¾×é¹°Ò¹ A
Factor Structure of Creative Leadership of Supervisors in secondary
schools under the office of the basic education commission ÊØ¢¾ÑªÃÒ
«ÔéÁà¨ÃÔÞ Sukpatchara Simcharoen ࡳ±
μÑ´ÊÔ¹¤ÇÒÁ໚¹ÇÔ»˜ÊʹҡÑÁÁѯ°Ò¹ã¹Êѧ¤Áä·ÂμÒÁËÅÑ¡ÊμÔ»˜¯°Ò¹ 4 98 The
Criteria for the state of being the Insight Meditation in Thai
Societies in Accordance with principles of the Four Foundations of
Mindfulness ÅѡɳÒÇ´Õ á¡ŒÇÁ³Õ Luksanavadee Kaewmanee
ÊÒúÑÞContents
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¡ÒÃá»Ã¢Í§àÊÕ§ÇÃóÂØ¡μã¹ÀÒÉÒä·Â¶Ôè¹ÍÂظÂÒ 117 Tone Variations of
the Thai Dialect of Phra Nakhon Si Ayutthaya ÇÕÃÇѲ¹ ÁÕÊÁÂØ·¸
Weerawat Meesomyut »˜¨ Ñ̈´ŒÒ¹¡ÒÃ
í́Òà¹Ô¹§Ò¹·ÕèÁÕ¼Åμ‹Í»ÃÐÊÔ·¸ÔÀÒ¾´ŒÒ¹¡Òà Ñ̈´¡ÒÃâÅ Ô̈ÊμÔ¡Ê 132
¢Í§ÍØμÊÒË¡ÃÃÁÊÔ觷Í: ¡Ã³ÕÈÖ¡ÉÒ ºÃÔÉÑ· âç§Ò¹¼ŒÒä·Â ¨íÒ¡Ñ´ (ÁËÒª¹)
Factors of Operations Affecting the Efficiency Logistics Management
of Textile Industry: A Case Study at Thai Textile Industry (Plc)
ÊØÀÒ ÊÕÁҹЪÑÂÊÔ·¸Ôì Supa Seemanachaiyasit
¤ÇÒÁ¤Ò´ËÇѧáÅФÇÒÁ¾Ö§¾Í㨢ͧ¼ÙŒâ´ÂÊÒÃμ‹Í¡ÒÃãËŒºÃÔ¡Òâͧ 145
öμÙŒ»ÃШíÒ·Ò§ÊÒÂËÒ´ãËÞ‹ - ÂÐÅÒ: ¡Ã³ÕÈÖ¡ÉÒºÃÔÉÑ·ÊËÂÐÅÒ¢¹Ê‹§ í̈Ò¡Ñ´
Passenger’s Expectation and Satisfaction of Services on Late Van
Hatyai - Yala : A Case Study of Saha Yala Transport Limited. ÇÒÃÕ¾Ã
ªÙÈÃÕ, °ÔμÔÃÑμ¹ ÊÑμ «×èÍ Wareeporn Chusri, Thitirat Satsue
ÃٻẺ¡ÒúÃÔËÒçҹ·ÕèÁÕ»ÃÐÊÔ·¸Ô¼Å¢Í§Êíҹѡ§Ò¹à¢μ¾×é¹·Õè¡ÒÃÈÖ¡ÉÒ»ÃжÁÈÖ¡ÉÒ
162 The Model of Effectiveness Administration of Primary
Educational Service Area Offices ÊÁËÁÒ à·Õ¹ÊÁ㨠Sommai
Theansomjai ¡ÒûÃÐàÁÔ¹ÈÑ¡ÂÀÒ¾áËÅ‹§·‹Í§à·ÕèÂÇ»ÃÐàÀ·¹íéÒμ¡ã¹
Ñ̈§ËÇÑ´ÊÃкØÃÕ 179 The Potential Assessment of Waterfall
Attractions in Saraburi Province ¡ÑÅÂÒ ÊÇ‹Ò§¤§ Kanlaya Swangkong
áç
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195 ·ÕèࢌÒËÇÁâ¤Ã§¡ÒÃÊÒ¹½˜¹ÁØ‹§ÁÑè¹ÊÙ‹¤ÇÒÁÊíÒàÃç¨ Motivation and
Goals in Life of Dhurakij Pundit University Students Participating
Dream and Commitment to Success Project ªÐàÍÔé¹ ¾ÔÈÒÅÇѪÃÔ¹·Ã
Cha-eoen Pisanwacharin
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ÇÔ¡ÄμÁËÒÍØ·¡ÀÑ 2554 The Study of the Government’s Application of
Image Restoration Typologies Tailor to Different Stakeholders:
Lesson Learned from Flood Crisis in 2011 ªØμÔÁÒ à¡È´ÒÂØÃÑμ¹ Chutima
kessadayurat
˹ѧÊ×͹‹ÒÍ‹Ò¹ : Book Review ªÕÇÔμ´Õ¢Öé¹ä Œ́´ŒÇ “ÇÔ Õ̧¤Ô´” áÅÐ
“ÇÔ Õ̧¾Ù´” ·Õè´Õ 222 ÊÁ¾Ã â¡ÁÒ÷Ñμ Somporn Gomaratut
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Email: [email protected]
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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 1
¡ÒÃÇÔà¤ÃÒÐË Ê¶Ò¹¡Òó·Ò§¡ÒÃμÅÒ´¢Í§¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â
ã¹»ÃÐà·Èä·Â
The Market Analysis of Medical Tourism in Thailand
¹Ñ¹·ÊÒÃÕ ÊØ¢âμ*Nuntasaree Sukato*
* ¼ÙŒª‹ÇÂÈÒÊμÃÒ¨ÒàÊÒ¢Ò¡ÒÃμÅÒ´ ¤³ÐºÃÔËÒà Ø̧áԨ
ÁËÒÇÔ·ÂÒÅѸØáԨºÑ³±Ôμ * Assistant Professor of Marketing,
Faculty of Business Administration, Dhurakij Pundit University*
Email: [email protected]
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2 SUTHIPARITHAT Vol.29 No.89 January - March 2015
º·¤Ñ´Â‹Í
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ã¹»ÃÐà·Èä·Â«Öè§Ñ́̈ ໚¹Ë¹Öè§ã¹μÅÒ´·ÕèãËÞ‹·ÕèÊǾ ã¹âÅ¡ã¹»ÃÐà ḉ¹¢Í§
í̈ҹǹ¹Ñ¡·‹Í§à·ÕèÂÇáÅÐÃÒÂä Œ̈́ Ò¡¡Ò÷‹Í§à·ÕèÂÇ
ÇÑμ¶Ø»ÃÐʧ¤¢Í§¡ÒÃÇÔ̈ ѹÕéÁÕ 3 »ÃСÒà ¤×Í
»ÃСÒÃááà¾×èÍࢌÒã¨μÅÒ´¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Âã¹»ÃÐà·Èä·Â
»ÃСÒ÷Õè 2 à¾×èÍ´íÒà¹Ô¹¡ÒÃÈÖ¡ÉÒÇÔ Ñ̈Ââ´Â㪌μÑÇẺÇÔà¤ÃÒÐË SWOT
»ÃСÒÃÊØ´·ŒÒÂ
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ã¹»ÃÐà·Èä·Â ¡ÒÃÈÖ¡ÉÒ¤ÃÑé§ãªŒÇÔ Õ̧¡ÒÃÃǺÃÇÁ ÇÔà¤ÃÒÐË
ÇÃó¡ÃÃÁ¨Ò¡ÃÒ§ҹ ˹ѧÊ×;ÔÁ¾ ¹ÔμÂÊÒà ÇÒÃÊÒà àÇçºä«μ ˹ѧÊ×Í
àÍ¡ÊÒúÃÔÉÑ·
áÅÐàÍ¡ÊÒÃÃÒª¡Ò÷ÕèÍÍ¡â´Â˹‹Ç§ҹÃÒª¡ÒÃËÃ×ÍÍØμÊÒË¡ÃÃÁ·Õèà¡ÕèÂÇ¢ŒÍ§¡Ñº¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â
¨Ò¡¼Å¡ÒÃÈÖ¡ÉÒ¹ÕéÁÕ¢ŒÍàʹÍá¹ÐÇ‹Ò»ÃÐà·Èä·Â¤ÇÃÁÕ¡ÒÃÇÒ§¡Ãͺ¹âºÒ·ÕèªÑ́
ਹà¾×èÍ·Õè̈ д֧ Ù́́ ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â̈ Ò¡·ÑèÇâÅ¡ ઋ¹
¤Ø³ÀÒ¾¡ÒÃμÃǨÃÑ¡ÉÒ ¡ÒûÃѺ»Ãاâ¤Ã§ÊÌҧ¾×é¹°Ò¹
áÅСÒþѲ¹ÒÈÑ¡ÂÀÒ¾¢Í§ºØ¤Åҡ÷ҧ¡ÒÃá¾·Â
¤íÒÊíÒ¤ÑÞ: ¡ÒÃÇÔà¤ÃÒÐË Ê¶Ò¹¡Òó¡ÒÃμÅÒ´ ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â
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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 3
Abstract
This study aims to understand Thailand’s medical tourism market,
which is one of the largest in the world in terms of the number of
foreign medical tourists and revenues. There are three research
objectives. First, it is to understand Thai medical tourism market.
Second, it is to conduct a SWOT analysis. Finally, it suggests
strategic solutions in improving Thai medical tourism market. This
study mainly includes and analyzes the content of reports,
newspapers, magazines, websites, books, and company or government
documents issued by governments or industries involved in medical
tourism. From this study, it suggests that Thailand should enact a
clear policy framework in order to attract worldwide medical
tourists such as the quality of medical care, the improvement of
infrastructure, and the competency of medical human resources.
Keywords: Market Analysis, Medical Tourism, Thailand
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4 SUTHIPARITHAT Vol.29 No.89 January - March 2015
º·¹íÒ »ÃÐà·Èä·Â¶Ù¡ Ñ́̈ Íѹ Ñ́ºà»š¹áËÅ‹§·‹Í§à·ÕèÂÇ·Õèä
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μÒÁ¤ÇÒÁμŒÍ§¡Òâͧμ¹ã¹μ‹Ò§»ÃÐà·È (Jones & Keith, 2006) Youngman
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6 SUTHIPARITHAT Vol.29 No.89 January - March 2015
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(M2Presswire, 2008)
¹Í¡¨Ò¡¹Ñé¹Ê¶Ò¹¾ÂÒºÒÅàÍ¡ª¹¢Í§»ÃÐà·È¡íÒÅѧ¾Ñ²¹Òã¹ËÅÒÂæ »ÃÐà·È
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㪌෤â¹âÅÂշѹÊÁÑÂÅ‹ÒÊØ´·Ò§¡ÒÃᾷ 㹡ÒÃμÃǨÃÑ¡ÉÒ
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Œ́â´Â·ÕèÁÕμŒ¹·Ø¹μíèÒ¡Ç‹Ò»ÃÐà·È·Õè¾Ñ²¹ÒáÅŒÇ
ÊíÒËÃѺ»ÃÐà·Èä·Â¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â
ÁÕ¡ÒÃàμÔºâμà¾ÔèÁ¢Öé¹Í‹ҧÁÒ¡μÑé§áμ ‹»‚ ¾.È. 2550 ໚¹μ Œ¹ÁÒ
¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃᾷ ʋǹãËÞ‹ÁÒ¨Ò¡ÀÙÁÔÀÒ¤ÂØâû
àÍàªÕÂáÅÐμÐÇѹÍÍ¡¡ÅÒ§ áÅШҡ¢ŒÍÁÙÅʶÔμԢͧ Passport (2011)
¨íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ä´Œà¾ÔèÁ¢Öé¹ÃŒÍÂÅÐ 20
ʋǹ»ÃÔÁÒ³¡ÒÃ㪌̈ ‹ÒÂÊíÒËÃѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Âä
Œ́à¾ÔèÁ¢Öé¹ÃŒÍÂÅÐ 116 ¨Ò¡»‚ ¾.È. 2550-2553 (´ÙμÒÃÒ§·Õè 1)
μÒÃÒ§·Õè 1 áÊ´§ í̈ҹǹ¹Ñ¡·‹Í§à·ÕèÂÇáÅлÃÔÁÒ³¡ÒÃ㪌
‹̈ÒÂÊíÒËÃѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â
»‚ ¾.È. ¨íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇ »ÃÔÁÒ³¡ÒÃ㪌 ‹̈Ò (ŌҹºÒ·)
2553 1,580,000 20,269.00
2552 1,260,000 15,5454.00
2551 1,360,000 12,455.20
2550 1,325,000 9,390.86
·ÕèÁÒ: Passport (2011, p. 18)
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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 7
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ÃÇÁ¶Ö§¡ÒÃμ ŒÍ¹ÃѺ¼ÙŒ»†ÇÂáÅÐÞÒμÔÍ‹ҧ ṌàÂÕèÂÁ (Connell, 2011)
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‹ÒÂμÃǨÃÑ¡ÉÒã¹»ÃÐà·È¾Ñ²¹ÒáÅŒÇ (´ÙμÒÃÒ§·Õè 2)
´ŒÇÂàËμعÕé¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â
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¼ÙŒ·ÕèäÁ‹ÊÒÁÒö㪌»ÃСѹÊØ¢ÀҾ䴌 ËÃ×ͼٌ·ÕèäÁ‹¼‹Ò¹à¡³±
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‹Ò§áÊǧËÒâÍ¡ÒÊ·Õè¨ÐࢌÒÃѺ¡ÒÃÃÑ¡ÉÒã¹μ‹Ò§»ÃÐà·È·ÕèÁÕ¤‹Ò㪌
‹̈Ò·ÕèμíèÒ¡Ç‹Ò áμ‹ÁÕÃÐÂÐàÇÅÒࢌҤÔÇÃÍÃѺ¡ÒÃÃÑ¡ÉÒ·ÕèÊÑ鹡NjÒ
(International Medical Travel Journal, 2010)
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áÅкÃÔ¡Ò÷ҧ¡ÒÃá¾·Â ¢Í§ä·Â¡çÂѧ෋Òà·ÕÂÁ¡Ñº»ÃÐà·ÈÊÔ§¤â»Ã Ö̈§
Ñ̈´ä´ŒÇ‹Ò»ÃÐà·Èä·Â໚¹»ÃÐà·È·ÕèÁÕ¤ÇÒÁ¡ŒÒÇ˹ŒÒ¢Í§ºÃÔ¡Ò÷ҧᾷÂÍѹ
Ñ́ºμŒ¹æ ã¹ÀÙÁÔÀÒ¤àÍàªÕ μÒÁÃÒ§ҹ¢Í§ Health and Wellness
Tourism-Thailand (2013) ¡Å‹ÒÇÇ‹Ò
ÃÑ°ºÒÅä·Âä´ŒÁÕ¹âºÒ·Õè¨Ð¾Ñ²¹ÒºÃÔ¡Ò÷ҧ¡ÒÃá¾·Â
Í‹ҧμ‹Íà¹×èͧà¾×èÍãËŒ¼‹Ò¹à¡³±ÁÒμðҹÊÒ¡Å áÅÐâç¾ÂÒºÒÅàÍ¡ª¹¢Í§ä·Âä
Œ́ࢌÒÁÒÁÕº·ºÒ·ÊíÒ¤ÑÞÍ‹ҧÁҡ㹡ÒüÅÑ¡
Ñ́¹¹âºÒ´ŒÒ¹¹ÕéãËŒà¡Ô´¼ÅÊíÒàÃç¨
μÒÃÒ§·Õè 2 áÊ´§¤‹Ò㪌 ‹̈Ò¡ÒÃÃÑ¡ÉÒ·Ò§¡ÒÃá¾·Â
à»ÃÕºà·ÕºÃÒ»ÃÐà·È (˹‹ÇÂ: ºÒ·)¡ÒÃÃÑ¡ÉÒ
·Ò§¡ÒÃá¾·Â ä·Â ÊÔ§¤â»Ã ÍÔ¹à Ṍ àÁç¡«Ôâ¡ ÊËÃÑ°ÍàÁÃÔ¡Ò
¡ÒâÂÒÂËÅÍ´àÅ×Í´ËÑÇ㨴ŒÇºÍÅÅÙ¹ (Angioplastry)
462,840.- 462,840.- 335,160.- 526,680.- 1,963,080.-
¡Òü‹ÒμÑ´ËÑÇã¨áºººÒ¾ÒÊ(Heart Bypass)
414,960.- 718,200.- 351,120.- 845,880.- 4,053,840.-
¡Òü‹ÒμÑ´àμŒÒ¹Á(Mastectormy)
319,200.- 462,840.- 287,280.- 319,200.- 766,080.-
¡Òü‹ÒμÑ´Á´ÅÙ¡(Hysterectormy)
159,600.- 223,440.- 159,600.- 223,440.- 638,400.-
¡Òü‹ÒμÑ´à»ÅÕè¹¢ŒÍÊÐ⾡à·ÕÂÁ(Hip Replacement)
414,960.- 718,200.- 351,120.- 845,880.- 4,053,840.-
·ÕèÁÒ: SureryPlanet (2011)
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8 SUTHIPARITHAT Vol.29 No.89 January - March 2015
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10 SUTHIPARITHAT Vol.29 No.89 January - March 2015
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16 SUTHIPARITHAT Vol.29 No.89 January - March 2015
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18 SUTHIPARITHAT Vol.29 No.89 January - March 2015
Abstract
This article aims to study the Poetry of Sorrow during the
Ratanakosin Period, particularly in terms of its history and
development of this genre. Studies and research have found that the
Poetry of Sorrow is a type of poetry that lament the loss of the
passing away of loved ones, composed for special occasions, such as
the passing of a king or royal family members. As such, it is a new
literature genre developed during the reign of King Rama I of the
Ratakosin Period and still lives on today. Besides expressing
sorrows and sadness, the poetry will also eulogize the King and
members of the royal family for their good deeds to the country