Harnessing the Power of Big Data & Business Analytics to Transform Business Amy Ting Sales Consulting Director Business Analytics & Performance Management
May 10, 2015
Harnessing the Power of Big Data & Business Analytics to Transform Business
Amy Ting
Sales Consulting Director
Business Analytics &
Performance Management
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The following is intended to outline our general product direction.
It is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver
any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and
timing of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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Gartner On Big Data: Everyone’s Doing It, No One Knows Why
2012
– 27% Started
– 31% in next 2 years
2013
– 30% Started
– 34% in next 2 years
Gartner (Sep 2013)
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Mastering Big Data Means…
Ability to Produce Data
Ability to Use Data
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Big Data’s Impact on Business
Transform The Business
Variety
Volume
Velocity
Run The Business
Volume
Velocity
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Big Data Strategic Recommendations
1. Create Data reservoir for future value
2. Combine Data to get fast answers to new questions
3. Apply predictive analysis to get billion points of prediction
4. Accelerate data-driven actions
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Data Reservoir for Future Value
• Internet interactions
• Sensor data
• Past operations data
1. Capture All Potentially Valuable Data
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Fast Answers to New Questions
• Marketing opportunities
• Lurking product issues
• Best response to crisis events
2. Combine Data for Deeper Analytics/Discovery
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A Billion Points of Prediction
• Price Sensitivity
• Cross-sell and Up-sell Scenarios
• Next Best Actions
3. Apply the Power of Predictive Analytics
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Data-Driven Actions
• Continuous Event Capture
• Real-time Data Analytics
• In-Context Actions and Decisions
4. Accelerate Insight to Action
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Oracle Business Analytics
Integrated
Suite of EPM &
Analytics Apps
Any Data,
Any Source,
Any Format
Full
Range of
Analytics
On Premise,
On Cloud,
On Mobile
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Oracle BI Foundation
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Comprehensive, Integrated Analytic Tools
Office Integration
What-if Scenario Modeling
Mobile
Production Reporting Geospatial
Visualization
Ad Hoc Exploration
Scorecards
Interactive Dashboards
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Performance Tiles
Waterfall & Stacked Bar Charts
Freeze-Header Tables
View Suggestions
Breadcrumbs
Updated Master-Detail Linking
Precision Layouts
Faceted Search
Enhanced Reporting / Printing
Hadoop / Hive Integration
Enhanced Essbase Integration
What’s New: Oracle BI 11.1.1.7
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Office Integration with Smart View • New Smart View replaces
existing Oracle BI Office Add-in
• Simultaneously supports
• Oracle BIEE
• Oracle Essbase
• Oracle Hyperion EPM
• With…
• Full featured analysis from Excel
• Export of dashboard content, with prompts
• Enhanced security and single sign-on
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Oracle BI Mobile
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Mobile Authoring and Mobile Consumption
NEW Phone and Android Support
NEW Location Intelligence
NEW Offline Support
NEW Enhanced Containerized Security
NEW Authoring Tool for Mobile
SELF-SERVICE capability to create and distribute
stunning, interactive apps in minutes
Users can now build mobile apps with zero-coding
BI Mobile HD For Mobile Consumption
BI Mobile App Designer For Mobile Authoring
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Oracle Endeca Information Discovery
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Existing Business Analytics Solutions Answer Only Some of the Questions
X X From only 20 % of enterprise information
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Social Media Content Systems,
Files, Email
Websites
Unstructured Data
Big Data
Oracle Endeca Information Discovery Integrated Information Discovery
Endeca Server Hybrid Search/Analytical Database
Flexible Data Model
Oracle Endeca Information Discovery Extends Oracle BI with Self-Service Discovery Capabilities
Oracle Business Intelligence Integrated ROLAP and MOLAP
BI Server + Essbase Common Enterprise Information Model
OLTP & ODS
Systems
Enterprise Applications
(Oracle, SAP, Others)
Data Warehouse
& Data Marts
Structured Data
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Oracle BI Applications
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Faster Time to Value
Oracle Business Analytic Applications
Zero-in on what matters
Decision-ready, pre-built analytics for line of
business managers
Proven functional and operational best practices
and role-based analytics
CRM Analytics Sales, Service, Marketing, Price, …
ERP, HCM Analytics Financials, Projects, Procurement, …
Industry Analytics Retail, Finance, Healthcare, …
97% ROI with a 20 Month Payback Period*
*Composite Organization Three-Year Risk-Adjusted ROI
Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.
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Oracle Cloud BI
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Cloud Adoption Is Rising
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012
Pe
rce
nt o
f C
usto
me
rs
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Fusion HCM Cloud (OTBI)
Fusion Sales Cloud (OTBI)
Fusion ERP Cloud (OTBI)
Siebel CRM On-Demand (OBIEE)
Oracle BI in Cloud Today
Oracle BI has Been in the Cloud for Years
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• Multi-tenant Oracle BI
• Thin-client Data Loader and Modeler
• Multi-tenant Answers & Dashboards with
BI Mobile HD
• Self-service admin and integrated IDM
• Ideal for
• Self-Service Apps with Data Mash-ups
• Departmental / Prototyping / Sandboxing
What’s New: Oracle BI Platform Cloud Service
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Oracle Exalytics In-Memory Machine
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Oracle Exalytics Engineered System for Superfast In-Memory Analytics
80+ Pre-packaged
In-Memory Analytic and Planning Applications
Oracle BI Foundation Suite
Exalytics In-Memory Software
Exalytics Hardware for In-Memory Analytics
Exalytics X3-4, Exalytics T5-8
Endeca
Unstructured
TimesTen
ROLAP
Essbase
MOLAP
I n - M e m o r y A n a l y t i c E n g i n e s
• Spans Full range of analytics
• Frequently used data is Always in the In-Memory Cache
• Guaranteed sub-second interactivity & responsiveness
• Immersive desktop and mobile user experience
• Best TCO for running Oracle BI and Hyperion Applications
• Tightly integrated with Oracle Exadata and Big Data Appliance
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What’s New with Exalytics Hardware
2 TB DRAM
Exalytics X3-4
40 Intel Cores
2.4 TB Flash Storage
5.4 TB Hard Disk Drive
4 TB DRAM
Exalytics T5-8
128 SPARC T5 Processor Cores
3.2 TB Flash Storage
7.2 TB Hard Disk Drive
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CIO
PRIORITY
ANALYTICS
Source: Gartner 2012 Worldwide Survey of More Than 2,300 CIOs
Survey Shows CIOs are Using Technology to "Amplify" Enterprise
ANALYTICS
LEADER
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More Information on Oracle Business Analytics
Social Media
twitter.com/OracleAnalytics
www.facebook.com/OracleBusiness
Analytics
blogs.oracle.com/EPM
blogs.oracle.com/bi_pulse
www.youtube.com/evolvingBI
www.oracle.com/businessanalytics
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