A2 introduction 2014 (september) - full

A2 - G324: Advanced Portfolio in Media

Preparing Minds

What three things do I want to achieve this year NOT including grades?

Learning Intentions

I will review the requirements of A2 Media

I will review the progress I have made so far

I will create an action plan for coming term

Success Criteria

I will be clear about what is required of me

I will understand how to meet those requirements

I will complete an appropriate action plan

What does A2 Media Involve? G324: Advanced Portfolio in Media -

EAR G325: Critical Perspectives in Media –

EAR/KNG

G324

Coursework unit Media portfolio combining two or more

media Detailed research, planning and

evaluation in electronic format using a range of presentation techniques.

Development of skills from Foundation Portfolio

G325

Written exam Theoretical Evaluation of Production and

study ofContemporary Media Issues.

Section A Describe and evaluate skills development in

production work Select one production to evaluate in relation to

a media concept. Section B

Choose one topic Demonstrate understanding of contemporary

issue through range of texts, institutions, audiences and debates.

Purpose of unit

Assesses: ability to plan and construct media

products using appropriate technical and creative skills(AO3) – 60 marks

application of knowledge and understanding in evaluating own work, showing how meanings and responses are created (AO2) – 20 marks

ability to undertake, apply and present appropriate research(AO4) – 20 marks

Requirements

engage with contemporary media technologies

develop own skills in these technologies

develop presentation skills required for higher study and workplace.

Outcomes

Response to brief leading to: media portfolio, comprising main and

ancillary texts electronic presentation of research,

planning and evaluation

A2 Media Portfolio

Combination of the following: Video Print

Main task - video (allow skills development)

Ancillary tasks ensure opportunity to explore different medium

Brief – Music Package

Promotion package for release of an album, to include music promo video, together with: a cover as part of a digipak (CD/DVD

package) a magazine advertisement for the

digipak You can use a © track but…

Permission must be sought from the artist for use of the audio track

A2 Evaluation

Evaluate work electronically Guided by key questions May be done collectively for a group production or

individually

Suitable formats for evaluation are: A podcast DVD extras A blog A PowerPoint

Not simply a written essay Potential of format chosen should be exploited

through use of images, audio, video and links to online resources.

May be supported by other forms such as audio or videotaped presentations.

Links with the Exam

No formal individual essay component

In final exam, write about work undertaken from this unit and from AS unit

Undertake some form of written reflection as practice for the exam

Exam Section A

Theoretical Evaluation of Production Two compulsory questions:

1 requires you to describe and evaluate skills development over the course of production work, from Foundation Portfolio to Advanced Portfolio

2 asks you to identify one production and evaluate it in relation to one theoretical concept

General Guidance

Prepare for exam alongside production work Question 1(a) directly requests evaluation of

how media production skills have developed from AS to A2

Regularly ‘audit’ skills development Question for 1(b) different in focus each year

Draws from a list of possible concepts Either:

prepare to answer on more than one production (so you can choose production in response to specific demands of question)

prepare evaluation of one production which covers all of the possible concepts

Consider both during planning, development and evaluation stages

Question 1a

Describe and evaluate skills development over course of production work, from Foundation to Advanced Portfolio.

Focus on skills development Adapt this to one or two specific production

practices: Digital Technology Creativity Research and planning Post-production Using conventions from real media texts

Questions posed using one or two of these categories

Where relevant work produced outside the course, free to additionally refer to this experience

Question 1b

Select one production and evaluate in relation to one media concept: Genre Narrative Representation Audience Media language

AO4 Evaluation – Questions Presented via commentary, PowerPoint

and supporting notes: How do products use, develop or challenge

forms and conventions of real media products? How effective is the combination of main

product and ancillary texts? What have you learned from audience

feedback? How did you use new media technologies in

the construction and research, planning and evaluation stages?

Timescale: July-December

Already completed July

Choose brief Discuss with EAR

August Planning/ research - collate and prepare AO2

package

To be completed September

Pitch/ Brand development/ Pre-production planning Notes linked to Exam Section A/ Section B

October-December Shoot and editing – completion of primary product

and materials for ancillary products Notes linked to Exam Section A/ Section B

Timescale: January-April

January-February Complete ancillary products

Notes linked to exam

March Complete evaluation package

April Collate notes and prepare for exam

May Final revision for exam

September/ October

w/b 8th Sep – review research/ prepare pitch w/b 15th Sep – pitches/ branding

Brand/ design concept locked and reviewed

w/b 22nd Sep – planning Initial ideas in place/ audience comments

w/b 29th Sep – planning Scripts/ storyboards in place/ locations scouted Risk assessments completed

w/b 6th Oct – planning Call sheets/ production schedule completed Test footage logged/ initial feedback

w/b 13th Oct – planning Review – links to research/ exam/ previous work

w/b 20th Oct - contingency

http://ocrmediastudies.weebly.com/index.html

Task

Blog entry What is your action plan for the next

half term? Review of progress so far Week by week breakdown Links to exam requirements Links to previous work

In own time Review some of the exemplar blogs I

directed you to at the end of last term

A2 - G324: Advanced Portfolio in Media

Learning Intentions

Review concepts for your marketing campaign Video Digipack/ Poster Advert/ Cover

Prepare materials for a formal pitch on Monday Campaign concept Outline of content Justification based on research

Primary Secondary

Pitching your campaign

What will it include? Concept:

Video – narrative/ content Print products – content/ links to video

How does content link to: Genre? Audience? Research

What implications are there with regard to Representation? Institutions?

What will it be? Why will it work?

Outcome

15 minute slot next Monday 5 minutes to present 10 minutes questions Videoed for blog