A - Z of our Target Audience

A - ZT a r g e t A u d i e n c e

AGEAs we grow older, we change a lot about ourselves and begin to mature. We learn from our past mistakes and begin to find what we want in life.

BOYSTeenage girls tend to think a lot about boys and developing feelings. They tend to obsess about fictional characters from love/romance stories (e.g. Twilight- main male actors ).

CLOTHES

Fashion becomes more of an interest to girls from the age of 12 and up. They begin to create and experiment with their own sense of style in order to individualise themselves from others.

DRINKING

Most people begin drinking when they are teenagers, most of the time it is done underage. Many do it to fit and feel good but others do so under peer pressure.

EDUCATION

We spend all of our teenage years in education, and it

impacts our lives in the future. Though it may be stressful and

difficult at times, we pull through and do our best.

FRIENDS

As teenagers, we rely a lot on our friends, during times when we feel alone and need someone to listen.

GIRL TIME

Teenage girls stereotypically have frequent sleepovers as a time to have fun or relax with the people who they feel most comfortable with, whilst engaging in “deep conversations”.

HEELSHeels not on make a girl feel taller, it can also make them feel more confident and grown up.

ICE CREAM

This can be a delicious and lightdesert, and can be a comfort food.

JUNK FOOD

As teenagers our bodies aredeveloping and we hunger for food that tastes good, but isn’t

necessarily good for you.

KATY PERRY

Music becomes an important factor in a

teenagers life and they begin to develop who they are and discover their style

in music.

LOVEA fascination in love becomes a part of a

teenagers life from the moment they have their

first “crush”. It’s a confusing but wonderful

feeling if one finds it.

MAKEUP

Girls begin to experiment with makeup at young ages. This allows one to create their

own style and express themselves.

NIGHT LIFE

As teenagers we become more social and

experimental. Some may decide to drink but others may want to go out and

discover the night life out with friends.

OBSESSIONSHowever large or small an obsession is, we’ve all got one. Who knows how it

starts?

(teenage girls may have an obsession with such celebrities like Justin

Bieber )

PHOTOGRAP

HSTaking photographs with

friends and family are great for capturing an exciting and

happy moment which can keep a memory lasting

forever.

QUESTIONING

LIFEWhen we are young but are at the

stage of becoming more independent, we become more

curious about what we want in life; whether it’s about what occupation we want or the family we’d want to

create.

RELATIONSHIP

SA new, young relationship is exciting, though it may be

difficult at times we learn from our mistakes and enjoy what

we have while it lasts.

BEING SILLY

No matter how old we are, you’re never too old to be silly. Its good to have fun

and act like a fool because life’s too short.

TOPSHOP

Fashion trends are ever changing especially in

popular clothing stores such as Topshop, but

there’s no harm in being experimental.

UGGSComfort and warmth, what

could be better?

VANITY

As we experiment with hair, makeup and clothes, some people become obsessed

with their appearance, and their confidence grows.

WEIGHT

Many teenagers become insecure about their weight

as they grow up. It can become a horrible obsession

or a life changing action.

EX’SNot every relationship lasts,

whether you ended the relationship or not, its never easy to forget about your ex,

but life moves on.

YOUTH

No one like getting older, especially when you begin to wrinkle. So we try to live in the moment and not go

through life so fast.

ZAC EFRONAny teenage girl’s fantasy.