Founded in 1969
A world leader of Smart TVs,
household appliances, and mobile
communication devices
COMPANY PROFILE
A global conglomerate with a workforce
of over 75,000 worldwide
Flat-panel TV market share in China has
been No.1 for 11 consecutive years
01
COMPANY PROFILE
Currently, Hisense boasts more than
20 subsidiaries, with sales revenue reaching
USD 16 billion in 2014.
For overseas market, it has 16 overseas
companies, 7 overseas R&D centers and 4
overseas production bases. Hisense’soverseas production bases. Hisense’s
products are sold in more than 130
countries and regions around the world.
02
16 7 4overseas
companies
overseas
R&D centers
overseas
production bases
Investing more than 5% of
annual sales revenue in R&D
12 R&D centers globally
Strategic cooperation with MIT
COMMITMENT TO INNOVATION
Media Lab
06
Smart TV
Atlanta R&D Center
High-end Smart TVs in US
Canada R&D Center
VIDAA TV
Europe R&D Center
European TV Market
Hiview Chip
COMMITMENT TO INNOVATION
-OVERSEAS R&D CENTERS
Hiview Chip
Silicon Valley R&D Center
Design of Hiview Chips
Smart Phone
San Diego R&D Center
Telecommunications
Optical Communications
Los Angeles and New Jersey R&D Centers
Core Competitiveness of Optical Communications
07
CUTTING-EDGE TECHNOLOGY
Hiview
In 2005, Hisense launched "Hiview," the first
self-owned Intellectual Property Digital
Audio/Video Processing Chip in China.
First LCD TV module
In 2007, Hisense developed China's first LCD
TV module and completed the nation's first
LCD module production line.
Lead the draft of Standards
In 2009, IEC/TC110 chose Hisense to lead the draft
of International LED Backlight Standards.
IEC (International Electrotechnical Commission)
is the international standards and conformity
assessment body for all electrical, electronic and
related technologies.
-MULTIMEDIA
08
CUTTING-EDGE TECHNOLOGY
VVI Technology-Air Conditioning
In 2013, Hisense developed the VVI (Variable Vapor Injection) Technology, an
all-new heating-control system, which can significantly improve the air
conditioner's heating capacity in low temperatures. When the temperature is
at 20 degree below zero, the heating capacity does not decay with the same
energy consumption.
Degerm & SPA Technology-Refrigeration
In 2014, Hisense developed the all-new technology, Degerm & SPA, which
creatively combines with the positive and negative ion degerming technology
and the ion hydrating preservation technology to keep the food healthier and
fresher.
-HOME APPLIANCES
09
CUTTING-EDGE TECHNOLOGY
- SMART TRANSPORTATION & OPTICAL COMMUNICATIONS
In 2013, Hisense developed the VVI (Variable Vapor Injection) Technology, an
all-new heating-control system, which can significantly improve the air
conditioner's heating capacity in low temperatures. When the temperature is
at 20 degree below zero, the heating capacity does not decay with the same
energy consumption.
In 2008, Hisense became the first and the only enterprise in the
world, which independently developed and successfully
manufactured 10G PON photoelectric modules. It became the
leading supplier of 10G PON photoelectric modules for large
equipment in the global communications industry.
HICON-the World’s 3rd Urban Traffic Control System 10G PON OPTICAL Module
10
The company has implemented Quality Management practices
involving extremely demanding test protocols at every stage of the
manufacturing process right down to the final inspection prior to
delivery. With a strong focus on innovation, Hisense has a rigorous
system for reviewing all products to ensure they meet market
demands. Our goal is to fully satisfy customer expectations
through the quality of our products.
With the arrival of smart technology, Hisense has modernized its
service to suit the contemporary needs and demands of its clients
and customers. Our service is built on the back of a highly
professional service team and a network system that displays
excellence.
QUALITY & SERVICE
In 2011, Hisense was the first Chinese enterprise
to win the “Asian Recognition for Excellence in
Quality Practice in China" Award.
In 2010, Hisense received Canstar's
“Most Satisfied Consumers” Award in Australia.
11
SALES REVENUE
50.5%
Total sales revenue Overseas sales revenue Overseas Hisense Brand sales revenue
$16 billion $2.6 billion $1.3 billion
12
HISENSE TV MARKET SHARE
13
No.1(Source: CMM 2014)
TV Market Share
(China):
16.6%
TV Market Share
(Global):
5.6%
UHD TV Market Share
(Global):
8.3%
No.4 No.4(Source: IHS 2014) (Source: IHS 2014)
HISENSE REFRIGERATOR MARKET SHARE
No.2(Source: CMM 2014)
Refrigerator Market Share
(China):
17.3%
Refrigerator Market Share
(South Africa):
20.0%
Refrigerator Market Share
(Australia):
8.7%
No.3 No.5(Source: GFK 2014) (Source: GFK 2014)
14
MAIN BRAND EVENTS
Sponsor of Joe Gibbs Racing and NASCAR XFINITY Series
Team Supplier of F1 Infiniti Redbull Racing
15
Hisense USA
Established in 2001 and located in Atlanta now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, freezers, dehumidifiers, beverage coolers
and air conditioners.
Main Partners: Wal-Mart, Best Buy, Sam’s Club,
Costco, Amazon, Hhgregg, PC Richard and Son, Lowe’s,
Hisense Canada
Established in 2012 and located in Mississauga now.
Main Products: Smart TVs, refrigerators, dehumidifiers
and air conditioners.
Main Partners: Canadian Tire, Visions, The Bricks,
Centre Hi-Fi, Easyhome, and Leons.
HISENSE OVERSEAS COMPANIES
Costco, Amazon, Hhgregg, PC Richard and Son, Lowe’s,
and Nebraska Furniture Mart.
16
Hisense Mexico Hisense Brazil
Established in 2011 and located in the Mexico City now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, freezers and air conditioners.
Main Partners: TELMEX, Wal-Mart, Coppel, Elektra,
and Sears & Sanborns.
Established in 2014 and located in Sao Paulo now.
Main Products: Smart TVs and smart phones.
HISENSE OVERSEAS COMPANIES
17
Hisense Germany Hisense Iberia
Established in 2011 and located in Duesseldorf now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, washing machines, dehumidifier and
air conditioners.
Main Partners: ElectroPartner, Medimax, Euronics,
Expert, Amazon, Otto, and Telering.
Established in 2009 and located in Valencia now.
Main Products: Smart TVs, smart phones,
refrigerators, freezers, washing machines and
air conditioners.
Main Partners: Sinersis, Segesa, euronics,
Phone House, and Activa.
HISENSE OVERSEAS COMPANIES
18
Expert, Amazon, Otto, and Telering. Phone House, and Activa.
Established in 2012 and located in Leeds now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators and washing machines.
Main Partners: AO, Euronics, Hughes, ASDA, and
Amazon.
Established in 2012 and located in Milan now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, washing machines, freezers and
air conditioners.
Main Partners: Euronics, Expert, Trony, Esprinet,
and Mediaworld.
Hisense Italia Hisense UK
HISENSE OVERSEAS COMPANIES
and Mediaworld.
19
Established in 2014 and located in Roissy en France now.
Main Products: Smart TVs, smart phones and
refrigerators.
Main Partners: SFR, BOUYGUES, DARTY, CONFORAMA,
ELECTRO DEPOT, BOULANGER, and LECLERC.
Hisense France Hisense Australia
Established in 2006 and located in Melbourne now.
Main Products: Smart TVs, tablets, refrigerators,
washing machines and air conditioners.
Main Partners: Harvey Norman, JB HI-FI,
The Good Guys, Betta, Myer, and Binglee.
HISENSE OVERSEAS COMPANIES
20
Established in 2012 and located in Jumeirah Lake
Towers in Dubai now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, washing machines and air conditioners.
Main Partners: Carrefour, Sharaf DG, EMAX, Lulu,
Khoury Home, Geant, and Jumbo.
Established in 1994 and located in Johannesburg
and Cape Town now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, washing machines and air conditioners.
Main Partners: Makro, HIFI, GAME, Dion Wired, TFG,
Hirsch, and Edgars.
Hisense South Africa Hisense Middle East
HISENSE OVERSEAS COMPANIES
Khoury Home, Geant, and Jumbo.Hirsch, and Edgars.
21
Established in 2010 and located in Tokyo now.
Main Products: Smart TVs, tablets, refrigerators,
and freezers.
Established in 2010 and located in Petaling Jaya now.
Main Products: Smart TVs, smart phones, tablets,
refrigerators, freezers, washing machines, split and
commercial air conditioners.
Main Partners: CSE, TBC, Courts, Tesco, Khin Guan,
Darson, Kim Seen, and King.
Hisense Malaysia Hisense Japan
HISENSE OVERSEAS COMPANIES
Darson, Kim Seen, and King.
22