A web-based series to promote healthy lifestyles among European adolescents

Boys and Girls is supported by the EU’s Health programme (2008-2013), The views expressed are purely the authors' own and do not reflect the views of the European Commission

A web-based series to promote healthylifestyles among European adolescents

Boys and Girls is financieel mogelijk gemaakt door een subsidie van ZonMW

What is Boys & Girls?

• Innovative web-campaign• Social media• On healthy lifestyles• Young people 15-18 yrs old• Neither at work or at school (NEET)

Project Partners

• Animation Studios - Italy

• Business Solutions Europa – Belgium/ UK

• Center for Sex og Sundhed - Denmark

• Katholische Hochschule Nordrhein-Westfalen - Germany

• Poznan University of Medical Sciences - Poland

• EDEX Centro de Recursos Comunitarios - Spain

• Medical University of Silesia – Poland

• European Centre for Social Welfare Policy and Research - Austria

• Netherlands Institute for Health Promotion NIGZ – the Netherlands

General objective B&G

• To carry out and assess the effectiveness of a webcampaign to raise awareness about risky lifestyles for youth aged 15-18 who are neither in work nor in education through a pilot project

Specific objectives B&G

1. Preparation of the web campaign

2. Roll-out of the web campaign

3. Evaluation of the web campaign

Methods• Content development phase

– Outline of priorities and health messages (focus on healthy eating, sex and alcohol)

• Peer Review group (PRG) (n=28)– PRG 1 (n=14), consultation round 1 and 2– PRG 2 (n=14), consultation round 3

• Production phase– 50 episodes in English (dubbed in 6 other languages)

• Roll out phase– Social networking– National communication managers

• Evaluation phase– Process and Reach

1. Preparation of webcampaign

• Develop messages and produce webseries

• Peer review and validate these by experts, focus groups and social networks

Naples Content workshop – april 2011

Naples Content workshop – april 2011

Naples Content workshop – april 2011

2. Roll-out of the campaign

• Gather interest through social networks, media, web-based channels

• Display series on relevant sharing platforms (YouTube, Daily Motion, Revver, Veho, ..)

methods

TRAILER APRIL 2013

The webserieshttp://www.youtube.com/boysandgirlswebserie

3. Evaluation of campaign

• Test effectiveness of communication approach to our specific target group

Meer info?

Volg Boys and Girls via www.boysandgirlslabs.eu

[email protected]