1 © 2014 SAP AG or an SAP affiliate company. All rights reserved. A Way to effective Innovation June 12th, 2015 Michel Sérié Global Head of Services Innovation & Design Thinking
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1© 2014 SAP AG or an SAP affiliate company. All rights reserved.
A Way
to
effective Innovation
June 12th, 2015
Michel SériéGlobal Head of Services Innovation & Design Thinking
2© 2014 SAP AG or an SAP affiliate company. All rights reserved.
3© 2014 SAP AG or an SAP affiliate company. All rights reserved.
OvercomeFixednesse.g. Functional fixedness is acognitive bias that limits aperson to using an object only inthe way it is traditionally used
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Public
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Public
Disciplineand
Efficiency
Creativityand
Passionvs
Think in differentApproaches
DESIGN THINKING is…
ProcessInnovation
Business( Viability )
People(Desirability) Technology
(Feasibility)
EmotionalInnovation
FunctionalInnovation
ExperienceInnovation “…a human-centered
approach to innovationthat draws from thedesigner's toolkit tointegrate the needs ofpeople, the possibilities oftechnology, and therequirements for businesssuccess.”Tim Brown, president andCEO of IDEO
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Internal
Agenda
What is Design Thinking ?
Effective Innovation applied to Mobility
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Internal
IT IS NO MAGIC.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Internal
AND IT IS NOT LUCK.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
©SAP AG 2012 | 9
AND IT IS NOT JUST ABOUT MOBILITYHANA OR CLOUD, …
Design Thinking in a Real Life Challenge
80% of thechildren needtranquilizerupfront totreatment.
The Solution:MedicalEnvironmentfor Kids(taken fromTED/David Kelley)
http://blog.ted.com/2012/03/01/building-creative-confidence-david-kelley-at-ted2012/
It all starts with empathy!
DESIGN THINKING IS BRINGING TOGETHER
Environment and MaterialsAn environmentwith a culture oftrust and thespace/material forcreative teamwork.
PeopleMulti-disciplinary team with a culture ofempathy
Approachthat is a highly iterative process consisting of activities.
Scoping
360Research
Synthesis
Ideation
Prototyping
ValidationImplementation
DIFFERENT MINDSETS & EXPERIENCES.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2013 SAP AG. All rights reserved.
Fail often and early… …to succeed sooner
User StoryMapping
User Story Map(optional)
IMPLEMENT
Problem Space Solution Space
Running a DT Workshop is a joint Endeavor
� Design Thinking Coaches� Design Thinking Supplies� Workshop debrief including workshop
documentation� Workshop methodology and related materials
What does SAP deliver?
� Define design challenge� Provide workshop participants as subject matter
experts for the challenge (from business and IT)� Provide rooms useable as Design Thinking space� Be open, try it out!
What do customers have to do?
Create one or more lo-fi solutionprototypes tackling the designchallenge and preparing theground for prioritization andimplementation
Together:
From an empty Room…
SOMEWORKSHOP
IMPRESSIONS
To a vibrant and creative atmosphere
Why Design Thinking for Mobile?
Human Centric
Mobility is consumer-driven
Mobile initiatives oftenin the context ofusability
“Wicked” problems
‘
Problem and solutionoften unknown
Needs & requirementsfuzzy, or unarticulated
Multiple Stakeholders
Different users withdifferent motivations
High expectations -must be compellingand appeal to allusers
Rapid Pace of Change
Technology is amoving target
Lifecycles areshorter than ever
Repeatable processto ensure always upto date
Leave the building and observethe end-users in action
Test your useable softwarewith end-users
Test your prototypewith end-users
User StoryMapping
UNDERSTAND
OBSERVE
DEFINEPOINT-OF-VIEW
PROTOTYPE
TESTIDEATE
User Story Map(optional)
IMPLEMENT
End-user centricity is key to success
© 2014 SAP SE. All rights reserved.
Applied to one of our latest solutions
Use Mobile Client to browse & share ideas and rank & vote anytime, anywhere
Browse ideas of others
Explore campaigns
Share ideasamong confidants
Publish ideasanytime, anywhere
Supports any deviceand display size
Mobile Innovation Program – Design Solutions with End Users
Conduct discoveryworkshops withbusiness users toidentify key needs
Bring the idea to lifethrough conceptapps and prototypes
Prepare budget,timeline, resourcesand specifications
Deliver productionready apps tailoredto business needs
Ongoing support tostay current with
technology changes
1
2
34
5
Note – depending on customer requirements, not all steps may be followed.
You‘re looking at …
…reducing the idea to markettime
…leveraging innovationopportunities
…efficiency and effectiveness ofyour innovation process
… differentiating processes,solutions and business models
… increasing the user adoptionand productivity gains
… Employees adopt an innovation Mindset• Become more open for change• Get more creative thru the methodology
… Teams across Business and IT speak the same language• Shorten alignment process on solutions• Stronger business & IT alignment• Increase of solution quality• Decrease of silo thinking
… End-Users look forward to the next change• High adoption rate by hitting the user demand• Higher motivation to participate in projects and trainings
Value to the People in your Organization
Other Values of Design Thinking
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Thank You !
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