A Value-Based Approach to Co-Designing Symbiotic solution
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A Value-Based Approach to Co-Designing Symbiotic solution
Challenge : complexity of the value network
few methods and tools
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Design tools dealing with stakeholder relation within a system
Engaging stakeholders’ active participation in design process
Figure 1 Positioning VCM
Indication of the basic process for value exchange
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How can we engage stakeholders in co-designing mutually beneficial solutions through value e
xchange process?
RESEARCH QUESTION
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CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
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CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING
TOOLS /METHODS
STAGE NEED & RESOURCE ANALYSIS
During workshop Before workshop
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CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING
TOOLS /METHODS
STAGE NEED & RESOURCE ANALYSIS
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit
System map
Before workshop
Interview
Survey
Literature review
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CONCEPT DEVELOPMENT
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Interview
Survey
Literature review
Stakeholder’s general needs
Brainstorming
Resource toolkit Resource toolkit
System map
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NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Interview
Survey
Figure 2. Potential stakeholder cards
Figure 3. Local resource cards Figure 4. Supportive icon cards
Literature review
Brainstorming
Resource toolkit Resource toolkit
System map
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CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit
System map
Before workshop
Interview
Survey
Literature review
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CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
Figure 5 Stakeholder dialogue
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Literature review
Resource toolkit Resource toolkit
System map
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Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
Figure 7 Process of workshop
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Literature review
Figure 6 Need matrix (Baek, 2014)
Resource toolkit Resource toolkit
System map
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Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
Figure 7 Affinity diagram
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
System map
Before workshop
Literature review
Figure 8. Clustered needs
Resource toolkit Resource toolkit
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Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit Resource toolkit
System map
Before workshop
Literature review
Figure 9 Need and resource matching using resource toolkit
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Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit Resource toolkit
System map
Before workshop
Literature review
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Interview
Survey
Figure 16. Idea selection through voting
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
Figure 10 System map
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Literature review
Resource toolkit Resource toolkit
System map
Figure 11 Idea development through system mapping
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Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
P: Producer C: Consumer E: Elderly people
Figure 12 ‘Neighbouring producer community’ concept
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Producer
Producer
P: Producer C: Consumer E: Elderly people Figure 12 ‘Neighbouring producer community’ concept
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labour
profit profit
Food package in bundle
VALUE EXCHANGE
Producer
Producer
P: Producer C: Consumer E: Elderly people Figure 12 ‘Neighbouring producer community’ concept
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consumers’ feedback
Information on production
VALUE EXCHANGE
Producer
Producer
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Information sharing product management
VALUE EXCHANGE
Producer
Producer
• Enabling participants to find the value exchange opportunities in intersection of needs
INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
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Figure 13 Outsourcing resources for value exchange P: Producer C: Consumer
VALUE EXCHANGE
E: Elderly people
labour
profit profit
Food package in bundle
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• Enabling participants to seek potential resource by providing sufficient and relevant resour
ce pool
INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
• Enabling participants’ ideation more concrete, flexible and realistic with supportive toolkits
32%
13%
10%
6%
“I could articulate the ambiguous idea into concrete one by watching the specific resource images”
“I could find new resources which I didn’t know before”
“I could come up with new idea with I’ve never been thought”
“I could derive more specific and realistic idea by utilizing available resources”
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INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
IMPLICATION OF VCM
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• practical strategies for co-designing symbiotic solution
• identifying opportunities for value exchange
• integrating various needs into systemic solution
• facilitating stakeholders’ engagement in co-design process
FURTHER STUDY
• Application of VCM to case studies in different contexts for validation
• Measuring and evaluating the equivalence of exchanged value
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