A user-centric website UNECE work session on communication of statistics 29 June 1 July 2011 Terri Mitton, OECD Publishing Overview Background onHow to find out what users want How we measure success Conclusion New website Source: What the organisation wants Source: What the user wants To accomplish his/her task To find what he/she are looking for as fast as possible Approach to meet users needs 1.Ask users what they want to do on your website 2.Measure how users succeed at performing the top tasks 3.Continuously test and improve OECD users voted on the top tasks Tasks2120 Voters 1Country survey/review/reports 7% 2Compare country statistical data6% 3Statistics on one particular topic6% 4Browse an online publication for free5% 5Working papers5% 6Publication by topic 5% 7Basic facts, summaries, overviews4% 8Statistics on one particular country4% 9Statistics forecasts / projections4% 10Access to raw data3% Top 25% Top 25-50% Bottom 20 tasks: 3% of the vote TasksVotes How OECD interacts with non-member countries 92 How OECD is funded (budget) 70 Find OECD officials (directors, ambassadors) 59 Personalize the website 56 Press conferences (calendar accreditation)56 Find a local bookshop51 Publishing rights and permissions45 Whats involved in OECD membership44 Secretary General speeches and activities 39 Find OECD locations38 Tour of the OECD37 Hotels near OECD locations24 Password problems23 We cannot change what we cannot measure Source: flicker creative commons license: jeff_golden Usability test approaches 1.Task Performance Indicator Gerry McGovern, Customer Carewords2.Steve Krug based-method How do users perform on top tasks? Task performance indicator Task Example 1: How much did Korea spend on health in 2008, in percentage of its GDP (gross domestic product)? Cross-search hid navigation bar After testing Task Example 2: Find a table that gives key statistical information, such as government deficit and CO2 emission levels in Japan for 2007 (Browse statistics on a particular country) Most users navigate by country Users find the wrong number Task Example 3: In 2009, which country Germany or Spain - had the highest number of obese people (based on self reports)? (compare countries) Too much long text Some users find the right page Multi-tab excel files problematic Navigation overwhelmed users.. Simplified navigation Conclusion The website is the primary means with communicating with the public. A good way to gain support in the organisation is to show that the website is working for users.
