A Thematic Analysis of the Millennial Generation Kathy Bies-Jaede Maria Lazaro de Ortecho Peggy Retka
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A Thematic Analysis of
the Millennial
Generation
Kathy Bies-Jaede
Maria Lazaro de Ortecho
Peggy Retka
Authors: Neil Howe & William
Strauss
Cartoons by: R.J. Matson
Published by Vintage Books: A
Division of Random House, Inc.
New York
Copyright 2000
Fourth book together
Generations (1991)
13th Gen (1993)
The Fourth Turing (1997)
Consulting Firm: LifeCourse Associates
Recruiting Millennials Handbook for the US Army
(2001)
Millennials go to College (2003) 2nd Edition (2007)
Millennials and the Pop Culture (2005)
Millennials Go to College: Surveys and Analysis
(2007)
Several Independent Books
A little bit about generations
Setting the Stage: Where do they come
from? Generations preceding the
Millennials
Progressive and Lost Generations
G.I. and Silent Generations
Baby Boomers and Generation X
Who are the Millennials?
Where are they headed?
Implications for Student Affairs
Professionals
I. Generational Theory
What is a generation?
How are they formed?
How History shapes generations
How generations shape history
Hero Generations
II. Where do Millennials come from?A. Progressive and Lost Generations
Birth Years and Childhood1843-1859; 1883-1900
AccomplishmentsVote for Women
Family and CommunityValues, Character, ReligionPopular culture and TechnologyTelephone, radio
Crime and Drugs
A. Progressive and Lost Generations
Gender Roles and Sexuality
World Events
World War I, Prohibition
Economics and politics
Health care
Penicillin post WWI
Education
II. Where do Millennials come from?
B. G.I. and Silent Generations
Birth Years and Childhood1901-1924; 1925-1942
AccomplishmentsFamily and CommunityValues, Character, ReligionPopular Culture, TechnologyCrime and Drugs
B. G.I. and Silent
Gender Roles and Sexuality
World EventsWWII, Atom Bomb, Depression
Economics and politicsMcCarthy Hearings
Health careAntibiotics
Education
II. Where do Millennials come from?
C. Baby Boomer and Generation X
Birth Years and Childhood, 1945-1964; 1965-1985
AccomplishmentsFamily and CommunityValues, Character, ReligionPopular Culture, TechnologyCrime and Drugs
C. Baby Boomer and Generation X
Gender Roles and Sexuality
World Events
Moon Landing
Vietnam
Berlin Wall
Economics and politics
Health care
Education
Birth Years and Childhood 1985-Present
The Wanted Children
A found generation, sheltered
AccomplishmentsOptimists, confident
Cooperative Team Players
Rule Followers
Smarter than most think
Family and CommunityOlder parentsSmaller familiesMore firstbornsMore parental educationSlowing down of family breakupSheltered and CocoonedSupported by political agenda
Values, Character, ReligionVolunteerismApply religion to daily life
Popular Culture and
Technology
Crime and Drugs
Gender Roles and Sexuality
World EventsImmigration
Racially and Ethnically Diverse
Economics and Politics Strong buying potential
Influence parents’ spending
Health Care Cared from since before birth
Pre-natal vitamins and healthy lifestyles
Immunizations
Low infant mortality
Low accident rate
Some real risks
Education High achievers
Changing Demographics:
Race & Ethnicity
GoalsTogether we can achieve!
For good or for bad…
Family and Community
Teens and Adulthood
Popular Culture and
Technology
Crime and Drugs
Gender Roles and Sexuality
World Events
Economics and Politics
Health care
Education
Have you identified your
generation?
This will be important as you
attempt to work with the
Millennials and the future Oh-
ohs!
They are here… ready or not!
How to overcome pessimism?
Supporting the needs of this group
Emphasis should be placed on areas that
they relate to.
Resources allocated to community,
volunteerism, etc.
Rallying around the wrong flag.
What will the Oh-ohs bring?
Very accessible
Appropriate for a wide audience
Entertaining and Informing
Leaves you wanting to know… what
about now?
Wondering… Is this generation really
that different than before?
Authors are very optimistic
Howe, N., & Strauss, W. (2000).
Millennials Rising: The Next Great
Generation. New York: Vintage
Books.
Romano, A. (9 February, 2008). He’s
One of Us Now: Obama Embodies My
Generation’s Attitudes and
Aspirations, for Better or for Worse.
Newsweek.
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