T8 Test Techniques 5/5/16 11:15 A Tester's Experience with User Experience Mapping Presented by: Marjana Shammi IceMobile Brought to you by: 350 Corporate Way, Suite 400, Orange Park, FL 32073 8882688770 9042780524 [email protected]http://www.stareast.techwell.com/
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A Tester’s Experience with User Experience Mapping
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T8 Test Techniques 5/5/16 11:15
A Tester's Experience with User Experience Mapping
Presented by:
Marjana Shammi
IceMobile
Brought to you by:
350 Corporate Way, Suite 400, Orange Park, FL 32073 888-‐-‐-‐268-‐-‐-‐8770 ·∙·∙ 904-‐-‐-‐278-‐-‐-‐0524 -‐ [email protected] -‐ http://www.stareast.techwell.com/
Marjana Shammi IceMobile
Marjana Shammi is a test lead at IceMobile where she leads a team responsible for the test process in products related to mobile applications for ABN AMRO, Jumbo, food retailers, international cash management, global client data, financial eCommerce, and CRM. With a career in testing and development and a technical and management education Marjana involves herself in technology and working with people, which she says helps her learn more. She was labeled notorious for her favorite question Why? Marjana likes a good in person conversation but she can be found on Twitter @mshammi.
Wha.+ exa.c.tly
a.re we t,ytl\9
to cJo?
Tunnel Vision
“The only way to change someone's mind
is to connect with them from the heart.”
― Rasheed Ogunlaru
Acceptability
capable or worthy of
being accepted.
pleasing to the
receiver; satisfactory
meeting only
minimum
requirements
capable of being
endured; bearable
Acceptability
Experience mapping is a strategic process of capturing and communicating complex customer interactions.
The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences.
source: Adaptivepath
Stages
source: Adaptivepath
Outcomes
pinpoints what draws customers to your services or products
demonstrates how your experiences surpass or lag your competitors’
uncovers new opportunities to give customers what they really want from your company