A SWOT ANALYSIS OF THE DPTP AND RECOMMENDATION FOR PROPELLING WEALTH CREATION IN THE UNIVERSITY By Dr. B. O MOKUOLU
Jan 18, 2018
A SWOT ANALYSIS OF THE DPTP AND
RECOMMENDATION FOR PROPELLING WEALTH
CREATION IN THE UNIVERSITY
By Dr. B. O MOKUOLU
INTRODUCTION The directorate of the part time programme
was established for the following purposes1. To provide University education for interested
members of the society who may not have opportunity to benefit from the normal University education ( especially the working class)
2. To serve as a mean of generating revenue to the University for efficient running of the system.
3. To provide community relation service to the immediate environment.
INTRODUCTIONCON’T
A scan of the internal and external environment of the part-time programme shows that the current state of the programme does not meet the yearnings of both the University as a parent body and the students as consumers of the service provided. Therefore, the much needed revenue from the programme has dropped drastically due to low patronage
The SWOT FrameworkSWOT Analysis Framework Environmental Scan / \
Internal Analysis External Analysis / \ / \
Strengths Weaknesses Opportunities Threats
SWOT Matrix
StrengthsThe strengths of the DPTP are its resources and capabilities that can be used for developing a competitive advantage, such strengths include:Highly-skilled Lecturers.History of past successAvailability of patronageAbility to run multiple programmesCapacity to admit a large number of students
WeaknessesLate release of students’ resultsPoor remuneration of LecturersLecturers not available to meet students
often enoughPoor quality controlCurriculum too stretched for additional
activity
Weaknesses - ContinuedCancellation of the sales of
textbooksLow motivation and morale of
workersDisruption of academic calendar by
unions strikesPoor learning environment
OpportunitiesThe external environment reveals certain new opportunities for profit and growth. Such asPatronage Ability to run different streams of the programmes (evenings and weekends)Running of new programmes such as conversion programme from HND to B.Sc DegreeWillingness of Lecturers
ThreatsChanges in the external environment present threats to part-time programmes. Some examples of such threats include:shifts in candidates’ interest away from the Universityemergence of competitors like open Universities, private and new public Universities running such programmes at a faster and better way. Students coercion to do things they do not wish to do
Recommendation and suggestion
The directorate have a better chance at developing a competitive advantage by identifying a fit between the strengths and upcoming opportunities. To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed
SWOT / TOWS MatrixTOWS
AnalysisStrengths Weaknesses
Opportunities S-O Strategies
W-O Strategies
Threats S-T Strategies
W-T Strategies
SWOT / TOWS MatrixS-O strategies pursue opportunities that
fit well the university strengths.W-O strategies overcome weaknesses
to pursue opportunities.S-T strategies identify ways that the
university can use its strengths to reduce its vulnerability to external threats.
W-T strategies make a defensive plan to prevent the university weaknesses from making it susceptible to external threats.
RECOMMENDATION To achieve the set objective of the part-
time programme, the management must create a new vision, new rules and must be seen to do things differently from the past.
There must be aggressive enlightenments of the society about the new management approach and the change in orientation that can recreate the desired interest in the mind of the candidate seeking university admission by putting in place the following.
RECOMMENDATION cont’d Running of effective and efficient
University Portal system. This will aid payment of school fees as at when due
Becoming ICT compliant will go a long way in ensuring credibility and transparency in processing of examination results, which will also tackle the delay in the release of results.
Introduction of Additional Academic Programmes
RECOMMENDATION cont’d Expansion of the available facilities
such as classrooms Strict adherence to the academic
calendar of the PTP so that our students can write exams as at when due, and graduate within the stipulated period.
Building of relationship with the students giving them sense of belonging and treat them with dignity
RECOMMENDATION cont’d Encourage fund circulation in the
system by opening bookshop for the sales of reading materials produced by the lecturers at a commission for the bookshop
Provision of facilities for tuck-shops and eateries to be rented at a token by the users
ConclusionAll and sundry must also demonstrate
high level commitment to the new management approach that will yield the desired result and avoid the usage of ad-hoc staffs who have no stake in the system.
We need to realize that the students are our products which we display to bring forth greater patronage and thereby increase our IGR
Appreciation
Thanks for Listening