through, with large orders already acquired for complete systems in the chocolate and bakery industries! The ambitious target pursued by a young and enterprising management team is for both companies to establish themselves in the international market as two of the most important manufacturers and suppliers of high-tech systems, starting from the product coming out of the processing right through to the end of the line, guaranteeing reliable and high performance solutions. NEWS Number 01 - 2006 A successful collaboration between manufacturers of high tech systems in the biscuit and chocolate industry Automatic flow-wrapping line Automatic secondary packaging line CAMA NEWS Dir. Resp. F. Rigamonti Reg. N. 3/88 del 29/2/88 Trib. di Como "For some time now, the major food producers supplying the large retail store chains have felt an ever greater need for “turn key” packaging systems. We therefore believe that the most successful formula is a strong partnership between “superspecialists” in product handling, primary packaging and then final packaging into cartons, in order to ensure the end customer a greater added value in terms of reliability and technology. On the contrary, we do not see a great future in the present compromise offered by a number of companies in the market, who are generally highly specialised in supplying either the upstream or the downstream packaging segment but are unable to maintain the same level of technology and high quality over the entire system provided to the final customer” state Daniele Bellante, President of the Cama Group and Paolo Fioravanti, CEO of the PFM Group. Starting from this assumption, obviously supported by an in-depth analysis and knowledge of the business, two successful companies of the likes of Cama Group and SPS Italian Pack Systems (PFM Group) decided to create a CAMA-SPS pool of “superspecialists” in primary and secondary packaging systems able to supply complete high tech solutions. The company SPS has been manufacturing automatic lines (horizontal flow- wrapping machines, fillers, product feeding and automatic loading systems) since 1964. It was taken over by the solid PFM Group in 2003 and is a clear example of a business which is continuing to grow (the turnover has more than tripled in the last 3 years) thanks to the added value provided to its customers by the technological level of its systems. CAMA too, with its vast range of packaging machines and automated systems, boasts the same rate of growth and consolidation over the last four years in the secondary packaging system manufacturing market (16.5 million Euro turnover in 2003, approx 25 million Euro turnover in 2006). The CAMA-SPS project, set up in the second half of 2005, is based on integrated and joint technical development, as well as on commercial and marketing synergetic actions. The initial stage of the project saw the two companies heavily concentrating on training their respective sales forces and marketing departments on each other’s products. Parallel to this, their Research and Development departments started to work jointly on innovative solutions with the purpose of developing a truly integrated system, from the product feeding up to product loading into cardboard boxes or cartons. The results soon started to come