A Study on User`s Intention of Re-visiting the Website of E-government

- 11 -

www.sjae.org

Scientific Journal of E-Business January 2013, Volume 2, Issue 1, PP.11-22

A Study on User`s Intention of Re-visiting the

Website of E-government Yin-Yih Chang

1, Chi-Ming Tsou

2#, Shyue-Ping Chi

1

1. Department of Information Management, Fu Jen Catholic University, Association Professor, New Taipei City, Taiwan,

24205, China

2. Department of Information Management, Lunghwa University of Science and Technology, Assistant Professor, Guishan,

Taoyuan County, Taiwan, 33306, China

# Email: [email protected]

Abstract

With respect to the gap on the study of users intention of re-visiting the e-government websites in the most of previous

researches which put emphasis on the aspects of convenience, authenticity and aesthetics, this paper explores the users intention

of re-visiting the e-government website by means of the sample analysis of the website of Industrial Development Bureau in

Ministry of Economic (MOE) in Taiwan. Research findings of this study are: 1) on the construct of functional service quality,

users agree that they can get authentic and sufficient project related information about law and policy of government from the

website; 2) on the construct of operational system quality, users hope that they can access the MOE website successfully at

anytime, anywhere, and never encounter the situation that the website is unavailable for any reason; 3) overall, the users feel that

the MOE website is usefulness and easy to use; 4) users have high intention of re-visiting the website of MOE when they need

project information of government.

Keywords: Electronic Government; Website Users Satisfaction; Intention of Re-visiting; Information Quality

1 2 1

1. 24205

2. 33306

(1)

(2)

(3)

(4)

- 12 -

www.sjae.org

Davis[1]

1

1.1

1997

10

70.8%[2]

3

4

4,231 1,252

227

1.2

2005

(1) (2) (3)

(4) (5) (6)

Davis[1]

(beliefs)(attitudes)(intentions)

[1]

[3]

DeLone and McLean[4]

Zhang and Dran[5]

[6]

- 13 -

www.sjae.org

[7]

Lin and Lu[8](information quality)(response time)

(system accessibility)[9]

(factors)

[10]

[11]

1.3

Davis [12](Motivational Model)

(extrinsic)(intrinsic)

[13][14]

(e-commerce website)

[15]

[16]

Atkinson Kydd [17](perceived usefulness)

(ease of use) Atkinson Kydd

[15]

[18,19]

(self-efficacy)(instrumentality)[20](efficacy)

[21]

2

1

- 14 -

www.sjae.org

1

H1

H2

H3

H4

H5

H6

H7

2012/4/01 2012/4/30 60

5 300

259 (Likert Scale)

SPSS 12.0 for Windows

Cronbachs

3

3.1

57.14%30~40 42.85%

96.13% 24.71%

23.55 %

H4

H5 H2

H6

H7

H3

H1

- 15 -

www.sjae.org

1

1

ISQ1.

4.02 0.819

ISQ2 3.52 0.993

ISQ3. 4.17 0.764

ISQ4. 4.05 0.766

ISQ5. 4.05 0.788

ISQ6. 3.87 0.834

ISQ7. 3.92 0.789

2

2

CSQ1.

4.01 0.923

CSQ2.

4.13 0.900

CSQ3.

4.04 0.864

CSQ4. 4.05 0.836

CSQ5. 3.97 0.860

CSQ6. 3.97 0.849

CSQ7. 3.87 0.920

CSQ8. 3.95 0.892

3

3

PEU1. 3.79 0.888

- 16 -

www.sjae.org

3

PEU2. 4.04 0.809

PEU3. 3.92 0.781

PEU4. 3.95 0.838

PEU5. 3.88 0.849

PEU6. 4.04 0.813

4

4

PU1. 4.11 0.787

PU2. 4.04 0.818

PU3 4.05 0.868

PU4 4.09 0.787

PU5. 4.15 0.803

PU6. 4.16 0.790

5

5

BIU1. 4.00 0.828

BIU2. 4.04 0.774

BIU3. 4.04 0.784

BIU4. 4.12 0.823

BIU5. 4.11 0.838

3.2

(Principal Components Analysis)

(Orthogonal Rotation)(Varimax)

Cronbachs 7

57.556%KMO 0.854P-value 0.000 6

- 17 -

www.sjae.org

6

0.853

0.829

0.828

0.769

0.765

0.709

0.500

4.029

57.556

57.556

KMO=0.854 Bartletts Test of Sphericity =906.996 Sig=0.000

8

73.434%KMO 0.867P-value 0.000 7

7

0.834 -0.042

0.827 -0.297

0.808 0.040

0.805 -0.408

0.741 -0.364

0.837 0.117

0.720 0.516

0.638 0.592

4.854 1.021

60.677 12.757

60.677 73.434

KMO=0.867 Bartletts Test of Sphericity=1349.702 Sig=0.000

6 77.13%KMO

0.916P-value 0.000 8

- 18 -

www.sjae.org

8

0.913

0.854

0.865

0.895

0.896

0.872

4.628

77.130

77.130

KMO=0.916 Bartletts Test of Sphericity=1338.259 Sig=0.000

6 77.918%KMO

0.896P-value 0.000 9

9

0.913

0.896

0.895

0.872

0.865

0.854

4.675

77.918

77.918

KMO=0.896 Bartletts Test of Sphericity=1384.911 Sig=0.000

5 57.556%KMO

0.854P-value 0.000 10

10

0.896

0.895

0.872

- 19 -

www.sjae.org

10

0.865

0.854

4.628

77.130

77.130

KMO=0.916 Bartletts Test of Sphericity=1338.259 Sig=0.000

Cronbach's 11Cronbach's

0.6

11

Cronbach`s

ISQ1ISQ7ISQ5ISQ6ISQ3

ISQ4ISQ2 7 0.863

CSQ5CSQ3CSQ4CSQ2CSQ1

CSQ6CSQ8CSQ7 8 0.906

PEU6PEU3PEU4PEU5PEU2PEU1 6 0.935

PU6.PU2PU5PU1PU4PU3 6 0.943

BIU2BIU5BIU1BIU4BIU3 5 0.936

3.3

12 2 H1

0.192(0.853*0.247*0.913) 0.187(0.829*0.247*0.913)

H2

0.234(0.853*0.301*0.913)

0.228(0.829*0.301*0.913)

12

t p

H1

0.247 1.162 0.000**

H2

0.301 5.682 0.000**

H3

0.798 17.518 0.000**

- 20 -

www.sjae.org

12

t p

H4

0.701 7.001 0.000**

H5

0.683 2.897 0.000**

H6

0.752 9.916 0.000**

H7

0.794 8.951 0.000**

H3

0.608(0.834*0.798*0.913) 0.603(0.827*0.798*0.913)H4

0.534(0.834*0.701*0.913) 0.529(0.827*0.701*0.913)H5

0.569(0.913*0.683*0.913) 0.559(0.896*0.683*0.913)H6

0.614(0.913*0.752*0.895) 0.575(0.854*0.752*0.895)H7

0.649(0.913*0.794*0.895) 0.637(0.896*0.794*0.895)

2

4

(1)

(2)

(3)

0.701*

0.683* 0.301*

0.752*

0.794*

0.798*

0.247*

- 21 -

www.sjae.org

(4)

[22]

REFERENCES

[1] F. D. Davis. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly,

13(3), 319-339, 1989

[2] , , , . (Plurks) .

Scientific Journal of E-Business, 1(2), 29-38, 2012

[3] S. Pearson. Measurement of Computer User Satisfaction. Ph.D. Dissertation, Arizona State University, Temple, 1997

[4] W. DeLone and E. McLean. The DeLone and McLean Model of Information System Success: A Ten Year Update. Journal of

Management Information Systems, 19(4), 9-30, 2003

[5] P. Zhang and G. M. Dran. Websites that Satisfy Users: A Theoretical Framework for Web User Interface Design and Evaluation.

Paper presented at the Proceedings of the 32rd Hawaii International Conference on System Sciences, 1999

[6] . . , 2007

[7] . .

, 2001

[8] J. C. Lin and H. Lu. Towards an Understanding of the Behavioral Intention to Use a Web Site. International Journal of

Information Management, 20, 197208, 2000

[9] . . , 2007

[10] D. Gehrke and E. Turban. Determinants of Successful Website Design: Relative Importance and Recommendations for

Effectiveness. Proceedings of the 32nd Hawaii International Conference on System Sciences, 1999

[11] K. L. Garlock and S. Piontek. Designing, Web Interfaces to Library Services and Resources, American Library Association Aurora,

IL, USA., 1996

[12] F. D. Davis, R. P. Bagozzi and P. R.Warshaw. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace. Journal of

Applied Social Psychology, 22(14), 1111-1132, 1992

[13] T. S. H. Teo, K. G. L. Vivien and Y. C. L. Raye. Intrinsic and Extrinsic Motivation in Internet Usage. Omega, International

Journal of Management Science 27(2), 25-37, 1999

[14] M. Wolfinbarger and M. C. Gilly. Shopping Online for Freedom, Control, and Fun. California Management Review 43(2),

34-55, 2001

[15] J. A. Castaeda, M. A. Rodrguez and T. Luque. Identifying the hierarchy of effects operative in an internet attitude model

applied to e-loyalty. in Proceedings of the 33rd EMAC, European Marketing Academy Conference, New Technologies and

e-marketing VI, 18-21, 2004

[16] D. L. Hoffman, T. P. Novak and A. Duhachek. The Influence of Goal-Directed and Experiential Activities on On-line Flow

Experiences. Journal of Computer Psychology, 13(1/2), 3-16, 2003

[17] M. A. Atkinson and A. Kydd. Individual Characteristics Associated with World Wide Web use: An Empirical Study of Playfulness

and Motivation. The DATA BASE for Advances in Information Systems 28(2), 53-61, 1997

[18] Y. Malhotra and D. F. Galletta. Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Base

and Empirical Validation. in: Proceedings of the 32nd Hawaii International Conference on System Science, 1-14, 1999

[19] M. J. Snchez and J. L. Rondn. Web acceptance and usage model: a comparison between goal-directed and experiential Web

users. Internet Research 15(10), 21-48, 2005

[20] A. Bandura. Self-efficacy Mechanism in Human Agency. American Psychologist 37, 122-147, 1982

- 22 -

www.sjae.org

[21] M. Solomon. Consumer Behavior, Buying, Having and Being. Prentice Hall, New York, 1998

[22] A. Bhattacherjee and G.. Premkumar. Understanding Changes in Belief and Attitude Toward Information Technology Usage: a

Theoretical Model and Longitudinal Test. MIS Quarterly, 28(2), 229-254, 2004

11961-

[email protected]

21952-

ERP

Email [email protected]

31949-

[email protected]