A STUDY ON UNDERSTANDING THE IMPACT OF ANIMAL PATTERN IN BRAND LOGO ON THE TARGETED MARKET SEGMENT Sreevidhya.K 1 , Prof. Afreen Nasabi 2 1 M.B.A, Global Business School, Hubli 2 Assistant Professor, Global Business School, Hubli Abstract: Animals are a popular choice for logos because they symbolize the brand’s positioning and find deep connection with the vision of the business. Our study aimed at knowing the brands who have embraced animal logo and also to understand what the logo represents. We have considered Indian brands as our sample. We have learnt that the symbolism that the image of an animal portrayed can invoke an emotional response and belief that the ideals are at the core of the companies. Keywords: Brand logo, Brand recall, animal logo, brand recognition, psychology. Research gap: There is a gap for research for understanding the customers psychology towards animal logo. Literature review: The aim of the author is focusing on exploring the role of colour in building a brand with his 2 experiments. Where experiment 1 says about the notion of congruity, showing that it is more appropriate for functional products to be presented in functional colours and sensory social products in sensory-social colours. The experiment 2 says about the effect of red and blue colour on brands. The survey was done for 25 teachers and administrative staff (22 women) with 13 paged booklet filled with 96 Logos (8 colours * 12 products), 10 on each page by using 7 points Likert scale. (Bottomley & Doyle, 2006) The author recommends that static visuals can bring out a view of development (i.e., dynamic symbolism) and in this manner influence customer commitment and mentalities. Concentrating on brand logos as the static visual component, the creators measure the apparent development evoked by the logo and show that the evoked unique symbolism influences the level of shopper commitment with the brand logo. The author focused on findings and suggested that dynamic imagery is an important aspect of logo design, and if used carefully, it can enhance brand attitudes. (Cian, Krishna, & Elder, 2014) The focus of the author is to understand the influence of advertising on very young children. The author measured product logo recognition by subjects aged 3 to 6 years. In terms of design recognition. The investigation configuration depended on the very much acknowledged statistical surveying idea of commercial recognition. Recognition of a commercial advertisement that has been both seen and recalled. (Fischer, Schwartz, & Richards, 1991) The author objective for the paper is to develop a designation brand Logo with a qualitative and quantitative approach. They have used a normative model in designation marketing and took inputs majorly from three parties namely logo owner, logo developer and recipients. The case study also says about aid marketers in assessing the potential of tourism logos. The empirical study says that there should be some match between the destination logo to the destinations they show. (Hem & Iversen, 2004) The author has made majorly two experiments for effects of colour and preference and brand logo familiarity on Journal of Information and Computational Science Volume 10 Issue 5 - 2020 ISSN: 1548-7741 www.joics.org 585
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A STUDY ON UNDERSTANDING
THE IMPACT OF ANIMAL
PATTERN IN BRAND LOGO ON THE
TARGETED MARKET SEGMENT
Sreevidhya.K1, Prof. Afreen Nasabi2
1M.B.A, Global Business School, Hubli 2Assistant Professor, Global Business
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