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Potential Greens & The Office of
Sustainability
Dennis Abrams, Andrea Cicio, Chris Hoopes & Sean Pepley
November 8, 2012
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Introduction
The Office of Sustainability has announced a plan to reduce Temple Universitys energy
bill. In the fiscal year, the University and Hospital had a $36.8 million bill. The current goal is to
reduce the energy bill by 25%. This would reduce the bill to a figure around $27.6 million; a
total savings of $9.2 million. In order to reach the goal, we were tasked with unmasking
opinions and insights the current student body holds about energy consumption and
conservation. These insights and opinions will ultimately lead to a strategy and
recommendations. A campus wide effort and a change in culture is the only way the goal will be
met.
Analysis description
In order to form strategy, we conducted eight in depth interviews. Our four person group
was tasked with finding insights and opinions from Temple University students who have little to
no concern about sustainability or the environment. We called these students potential greens
because a strategic repositioning of energy conservation at Temple can potentially convince
them to participate in the effort. Our interviews began with a screener question:
On a scale of 1 to 10, 1 being least important, 10 being most important, how concerned
are you with environmental issues?
We used data from respondents who answered 5 or lower. After we conducted our
interviews, we transcribed our recordings and looked for familiar themes among the
respondents. To organize all of our insights we used a cut and paste method, which involves
taking similar quotes from all of our interviews and labeling them with relevant categories. The
document, with several themes and corresponding quotes, allowed our team to define insights
based on the topics that students discussed. After evaluating the data, we developed three key
insights held by our audience of potential greens and made appropriate recommendations for
effective communications.
Visibility
The first insight gleaned from our research is that the Office of Sustainability needs to
create more of a presence on campus. During our research, we made it a priority to ask
questions about the Office of Sustainability. Universally, everyone knew who you were, which is
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a good thing. What is not good, on the other hand, is that no one knew what you are working on
at this moment in time. When asked if they knew what the Office of Sustainability was doing,
students generally expressed a lack of knowledge. One student said, Um... not really. I mean
before this project I didn't really know what they were doing, and another said, I don't know
because I don't hear too much about them.
The Office of Sustainability has somewhat of an impression in students mind. Students
understand the Office of Sustainability is a group on campus that does environmental stuff and
that theyhave a guy in a...like, green man suit that does stuff now and then. While it is good
students associate you with being environmentally friendly, it is not good that students do not
know what specific initiatives you are launching to achieve that status.
One student said, yknow, like the website. I mean, the website is kinda helpful, but I
definitely think they can do more things to promote it and show me what theyre about, whereas
another said, "I may just read [Information about the Office] and say, Oh, its another Temple
org. In addition to being visible, you need to be relevant and interesting, and you must stand
out from the crowd of other Temple advocacy groups.
Recommendation: Increase Visibility
With that said, the Office of Sustainability needs to become more visible. Events are
good; promoting them heavily is crucial. Considerbuying mediafrom Temples various outlets,
such as WHIP and The Temple News, to increase awareness about your organizations work
and brand. Buying media could also include a banner on campus, an email blast, or web.Temple itself has many affordable, accessible web advertising solutions at your disposal.
Social media promotion is important, but potential greens havent liked your page on
Facebook yet. In orderto reach out to potential greens, another recommendation is to recruit
on-the-ground staff members, with rented laptops or iPads, who stop students on campus and
ask them to sign the Sustainability Pledge on your website. This increases traffic to the website,
increases traffic to your Facebook and Twitter and creates student awareness. If you do this
every week, it is certain youll be known around campus.
Apathy
The second insight revealed by our research is that students' feel less obligated to
conserve energy on campus because of financial apathy and the belief that doing so is an
institutional responsibility.
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While research has shown that potential green students seem to at least be partially
aware of the benefits of energy conservation, they expressed that they do not feel obligated to
assist Temple University in advancing these efforts. One student stated, Oh, I'm already paying
for this through my tuition, implying that they feel that students aren't responsible for their
collective energy use.
The students we spoke with seem to be more inclined to conserve energy within their
own homes, as they feel they have much more impact on a bill they are personally paying for.
One student said, ...at home I [take] extra care, but [at school] not so much. The widespread
apathy among potential greens stems from their belief that, unlike in their own homes, their
energy consumption habits on campus have no direct cost to themselves.
Recommendation: Turn Apathy Into Acknowledgment
Research has shown that an effective way to reach potential greens is to communicate
how practicing conservation habits may lead towards saving them money, even at the university
level. In order to prove that energy consumption has a direct relationship to tuition rate, provide
statistics and research-based evidence that a connection between the two exists. Even the
most apathetic student seems to have concerns rooted in finances, so the best way to reach
them is to exploit these concerns.
Additionally, it is important for The Office of Sustainability to continue work with the
energy teams. The energy teams findings can provide information to potential greens that
show their personal energy consumption habits have a direct cost.
Personal Insignificance
The third insight revealed by our research is that potential green students would be
inclined to conserve energy if their actions could be shown to be part of a collective effort. Since
energy conservation is practiced on such a large scale, students, for the most part, feel that
their individual efforts could not possibly contribute to such a large movement. In the words of
one student, Its like, um, my effect is at a minimum. This statement further emphasizes thenotion that potential greens are skeptical about about conserving energy because they do not
have an understanding of how doing so is meaningful in both their personal lives and
communities.
Potential greens largely feel as though improving or changing their consumption habits
do not make a difference because individual efforts are hard to see and track. As one student
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said, ...For energy conservation, um, its hard to see your effects on... like... when you think oh,
I wont charge my phone at school; it doesnt really seem like youre really doing much. This
shows that students are not convinced that their individual actions can make a difference but
also that they do not know how those actions fit into the bigger picture of energy conservation.
While potential greens are not convinced that their personal efforts make an immediate
impact, they do recognize the significance of a collaborative effort. In the words of one student,
You know, if you can get everyone involved it might be so much more the effects of [energy
conservation] just really showing that it can impact you at Temple and it does impact you.
This reveals that potential greens feel as though individual efforts are not individually
measured and recognized; rather, they believe individual efforts only matter when they are
meshed into the bigger picture of energy conservation on campus.
Recommendation: Make the Insignificant Significant
As stated, our research shows that students believe their individual efforts do not make
significant strides towards energy conservation. In order to reverse this perception, it is essential
to establish that individual student behaviors do make a difference.
An effective way to do so is to incentivize energy conservation. A contest idea to
generate excitement and motivation to conserve derived directly from our research. One student
says, If there was any way for them [the Office of Sustainability] to judge.. . they could give us
an incentive, like, you know, Diamond Dollars or something by monitoring how much energy per
dorm and if we as a dorm got our cost down, I think thatd be really beneficial.This suggestion shows that students would be willing to make a conscious effort to
conserve energy if their efforts are visible and rewarded. Doing so not only records individual
actions but it also shows students they have personal significance in the movement to conserve.
Conclusion
A conjoined effort by faculty and staff is the only way Temple University can reach its
goal in energy reduction. Through research and evaluation we have created recommendations
that will help you change campus culture and create more awareness. By creating a campuswide collectiveness we can make a difference. With a stronger presence and a change in
faculty and student attitude we can lower our energy bill by 25%. Our recommendations l ill
help you succeed in your goal, and the $9.2 million dollars saved can be used to make Temple
University a greener campus.
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Appendix
Interview Guide:
Qualifications:
1- Must be a Temple University student
2- Must have little to no concern about energy conservation
Screener questions:
1- On a scale from 1-10, 1 being the least important and 10 being the most important, how
concerned are you with environmental issues?
2- On a scale from 1-10, 1 being the least important and 10 being the most important, how
important is it to you to conserve energy within your own home?
3- On a scale from 1-10, 1 being the least important and 10 being the most important, how
important is it to you that your school actively makes efforts to conserve energy?
(Continue if respondent ranks this 5 or less.)
Introduction:
Congratulations, you are qualified to continue with the interview. I will be conducting this
interview to gain an expanded understanding about your attitudes towards energy conservation.
For complete accuracy, I will be recording your answers. Please note you reserve the right to
withdraw from the interview at any time.
1 Tell me about your living situation. Where do you live? Do you live on campus? Off-
campus? Roommates? How many?
2 Grand Tour. Tell me about your routine after you come home from school [if any
gadgets are mentioned, please go off of this]
3 Tell about the gadgets in your house. Do you own a TV? How long is it running for? Do
you have a video game system? Do you have a desktop or a laptop? If they live with
roommates, ask about their energy habits as well.
4 Tell me about your energy consumption.As far as gadgets go, are they turned on mostof the time that youre home? Do you sometimes have gadgets turned on but not use
them? What about when youre sleeping, do you have any gadgets on? How do you
charge your cell phone? Do you leave it charging when youre sleeping? What about
your laptop? Do you leave it plugged in most of the day? What about when youre at
school? Do you charge your phone/laptop even when its fully charged?
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5 Grand tour. [use this as a method to get the conversation from home school]
Tell me about your routine after you wake up for class.
6 Tell me about your energy consumption at school. Where do you spend the majority of
your time at school? Do you think you make an active effort to conserve energy when
youre at school? Why or why not? Do you think you have a right to unplug plugs or turn
off lights when you leave a vacant classroom or hallway? If, not please explain why. Do
you believe that energy conservation at school is as important as it is at home? Why or
why not?
7 Tell me about the importance of energy conservation at home and at school. Do you
think energy conservation is more valuable at home or at school? Do you believe ones
personal efforts to conserve energy hold more weight in your own home or in your
school? Please explain why.
8 Tell me about your thoughts on Temples efforts to encourage energy conservation. Are
you familiar with Temples Office of Sustainability? If yes, are you familiar with any of
their initiatives? Do you think it successfully communicates its goals and efforts? Do you
think the Office of Sustainability provides relevant links and outlets for students to reach
out and obtain more information? If not, how do you think the Office of Sustainability can
create a more visible presence?
9. Tell me your thoughts on how the Office of Sustainability can make energy
conservation meaningful and relevant for students.Are you aware that Temple is trying
to actively conserve energy on campus? Are you aware that energy conservation mayhave an impact on students tuition bills? What would make you more willing to
participate: keeping your tuition at a low rate, or knowing you are helping our carbon
footprint? Would you be willing to participate in a school-wide attempt to lower our
consumption? If not, would some type of incentive help you participate? Please list
ways in which the Office of Sustainability can show students their personal actions
directly influence energy conservation at Temple.
Transcripts:_______________________________________________________________________
Interviewer: Dennis Abrams
Respondent: Mary Peltz
Dennis: All right, so, congratulations you have qualified to continue with the interview. I
will be conducting this interview to gain an expanded understanding about your attitudes
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towards energy conservation. For complete accuracy, I will recording your answers.
Remember have a right to withdraw from the interview at any time.
Dennis: So, why dont you tell me about your living situation.
Mary Peltz: Uh, right now I live in South Philly at 11th and Montrose. I live with two other
roommates. So, its me and two other females. Um, one of them is in nursing school at
Jefferson so shes 21 and my other roommate is 22 she just graduated.
Oh, thats awesome. Woops, Im not supposed to say that.
Its okay, you can delete it.
Um, so why dont you tell me your routine after you come home from school.
Well, I usually stay at school most days of the week so Ill stay at Temple until around 10 oclock
at night. So, Ill come home and usually the lights are off so I turn on the living room light and
turn on the kitchen light and get something to eat, turn off the light and go upstairs maybe take a
shower, go to sleep, maybe do something on the computer.
So, you have a computer.
Yeah, Ill usually watch something, like go on Netflix or something. Watch Arrested
Development before I go to bed.
You dont have a TV or anything?
No, we dont have a TV at our place.
Okay. No video game system..?
No.
Just a computer?Yeah, just a computer.
A laptop?
Yeah, I have a laptop.
So, when youre watching Netflix, before youre going to bed, do you have it plugged in?
I do, actually. Right now, I have a horrible laptop. The battery is dying so I have to keep it
plugged in right now. Its bad, yeah. Its on my list to get a new battery. But, uh, yeah, I do keep
it plugged in.
Okay. So its a 3 bedroom you live in right? You each have your own room. Correct. Yes.
Theres a living room, so is there a place to watch stuff in there?
Theres no TV in the living room. Just a couch, some chairs, table, bookshelf, that type of thing.
Bikes.
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Okay. Do you have any idea what your roommates are doing in their room? Do they have
a TV?
No, none of us. We decided to not have pay for a TV. I definitely know my one roommate,
Sheila, I definitely know shes always on her computer. Whenever I see her, shes on her
computer.
Really.
Shes definitely one of those people that goes to sleep with it on. And, like, shes always looking
stuff up. So, shes definitely in her room always on the computer when she isnt working. Fiona,
my other roommate, I feel like shes on it sometimes but not as much.
Do you have the computer when you go to sleep?
I turn it off before I go to sleep. Ill usually just watch one episode and go to sleep.
Do you un-plug it or..?
Yes, Ill unplug it. I unplug it from the computer,I dont unplug it from the wall. But I do unplug it
almost every night from the computer, yeah.
Okay. What about your lights in your room. Do you have a lamp? Or.. a ceiling fan?
Yeah, I have a ceiling fan. I have um, side lights? Um, I hate overhead lights. I hate the look of
it. So, I have a lamp that I usually have on. I never turn off that lamp.
Okay, so you have a ceiling fan.
Yeah, but I never have it on.
Okay. Do you sleep with the lights on?
No, I dont. [laughter]Yeah. Had to ask.
Why dont you tell me about your routine after you wake up to go to class.
I wake up. I usually put on NPR on the phone. If I do take a shower, Ill put the radio on during
the shower. Turn on the hall light, turn on the bathroom light. Um, brush my teeth, uhh.. Yeah I
get changed. And...
So, you just have the radio on from when youre in the bathroom to..
Yeah, I have the radio on the entire time Im getting ready. So, when I wake up, Ill go to the
bathroom, take a shower, the radios there with me. Then, I go to my room to get changed andready. The radio is still on. The radios on the entire time until I leave the house.
Do you unplug the radio or do you just turn it off?
I have it on my phone.
Oh, oh, okay.
So, its just like, I plug in my phone every night. I dontknow if you want to know that but..
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Do you unplug the phone?
So, yeah Ill unplug it and take it to the bathroom. Ill replug when I get back to my room just to
keep the battery charged before I go to school. Because, you know, that takes up some..
energy.
Just from listening to it in the bathroom.
Yeah, um and then..
Charging all night?
Um, yes. Does that make sense? What Im saying? [laughter]
Yeah, yeah. Youre good. So, showers done. Getting ready for school. Turning off all the
lights?
Yes, I turn offall the lights, um, Im usually the first one to leave so, uh, I usually like, I have a
class at 8am so I try.. right now I drive to school because I got my bike stolen.
That sucks.
Yeah. So, yeah, so I usually leave around.. I try to get a spot because its 8am. So, yeah, I turn
off all the lights. Do they stay off all day? Im not really sure because Im always the first one to
leave. [laughter] But yeah, I turn off all the lights before I go.
So, your other roommates, you dont know what theyre doing because youre the first
one to leave?
Yeah, so I dont really know what they do because the majority of the days I leave first.
Okay, so you have a laptop, right? Do you bring it to school with you?
Not normally, no.Do you sometimes?
I would say, on average, maybe once every two to three weeks so..
Okay. Do you bring your charger for your phone to school?
No, I do not. I think Ive maybe done that maybe like.. half a dozen times since Ive been to this
school.
Okay. So, 8am class until.. when?
Um, I have an 8am so, I commute so Ill stay on campus. So, my last class ends at 5 so, I kinda
made it that way so Im kinda forced to stay on campus, do homework, meet up with people,
whatever, Um, so yeah, Im here on campus basically 8 till 5, everyday.
Do you.. go to the TECH center afterwards?
I do.. not. Im more of a library, uh yeah Paley person.
Where do you go in Paley, usually, to do your homework?
Um, usually, the third floor.
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Okay. Just those long tables?
Yeah, or Ill go on the computer.
Okay. The computers on the ground floor?
The computers on the third floor, yeah. On like, the quiet side.
As far as going on the computer goes, youre there like 3 hours, maybe?
Yeah, Id say around that.
When you leave that computer, do you.. whats your routine?
Uh, I mean I log off and thats about it. I dont turn..
Dont turn off the monitor?
Yeah, I dont touch it.
Dont turn off the computer itself?
Mm-mm.
Dont unplug anything?
No.
Okay. Um, so.. [pause]
So, when youre at school.. do you think you make an active effort to conserve energy?
I dont think so, I mean honestly, before this project, I havent really thought about it too much.
Okay.
I definitely do at home, but, um, no, I dont really think about it. Yeah, no.
So, do you think you have a right to turn off or unplug.. lights when you leave a vacant
classroom or hallway?Yeah, I think so. I mean if theres someone else in it, like I think, um, like my Visual
Communications class, its on the bottom floor of Tuttleman in, like, the computer labs and I
always think about it because my teacher will leave and a couple of us will stay and just do work
and I dont think any of us ever turn off the lights, because, like, we leave together, like, 10
minutes later. But, um, we do have the.. definitely I mean Ido think we do, I just.. dont think we
think about it.
Same thing with the monitors?
Yeah. Monitors stay on. I think that, thats a lot of energy right there that.. yeah probablyThose computers are just left on.
Yeah.
Um. [pause] Do you think that energy conservation at school is as important as it is at
home? Or..
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Yeah, I think so. I think its both important for financial and environmental. I mean, I definitely
care about the environment because yknow I think energy conservations kinda.. a little bit more
hard to do at school because I dont think about it as much but, yeah I think its important, just
as important cause obviously it steals our tuition um, yknow, I want our tuition to be down as
much as possible and yknow at home I pay for my electricity bill, so yknow I care about money
both ways.
[pause] Are you aware that Temple is actively trying to conserve energy on campus?
Until recently, [laughter] yes I do. Um, I mean before, this class, I definitely noticed the on-off
stickers on the light switches but, more than that, before this, I mean thats all I knew. I noticed
things like that, I mean I am aware they are trying little things, um, but besides that, thats really
all I knew. I didnt know they were trying to do anything more than.. yknow do little things here &
there.
[pause] Are you aware that student energy use may have an impact on tuition?
I did not, no. Before this, I never thought about it. So, no.
Um, [pause] So, knowing that, yknow student tuition is correlated with energy
consumption, in a way, do you feel that you should be making a more concerted effort to
conserve energy on campus?
Yeah, I think so, um, I think.. like, rooms, like I said, like Tuttleman, where I, yknow, if Im
leaving and Im the last to leave, I definitely should be making more of an effort to turn off lights.
Um, turning off my computer screen like you said. Um, things like that. Or, even like, um, for
example, like, classes are really cold.. or really hot, that type of thing. Um, sometimes when
theyre so cold, like even in the summer and its like why are they that cold? Like, I should make
more of an effort to go tell the Office of Sustainability about that. So, yeah I definitely think I
should do some things and.. should be doing it.
Um, would you be willing to participate in a school-wide attempt at lowering our
consumption?
Uh, yeah, I think so, I mean it depends on what it is, but Id definitely be interested in it.
All right. Um, [pause] Are you familiar with Temples Office of Sustainablity?
[laughter] Should I pretend that Im not? Uh, before, um, this? No, not at all, because now, Im
familiar with it. Um.. I just think that I never really think about it. So, it hasnt been something that
Im consciously doing anything about. But, hearing yknow the Office of Sustainability and
yknow, trying to help it, yknow I have more of a want to help. I think that, yknow, might help
them.
So, youre not aware of it.
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Yeah, I just, didnt really think about it. And maybe thats... yknow thats just me, thats just. I
mean, when Im coming to school, Im not thinking about saving energy or that I really can do
anything to save energy but, I guess I really can.
Um, okay. Do you think the Office of Sustainability provides relevant links & outlets for
students to obtain more information?
I think that they can do a better job with awareness of who they are and what theyre trying to
do, because like I said, like, I dont really know much besides the light switch stickers and stuff.
And, yknow if theyre really trying to make an effort, every student should at least know about it,
and I think they could definitely do more. Um, yknow, like the website. I mean, the website is
kinda helpful, but I definitely think they can do more things to promote it and show me what
theyre about.
Okay. I think thats about it.
Oh, you did well!
Thanks!
_______________________________________________________________________
Interviewer: Dennis Abrams
Respondent: Angela Jalbert
Dennis: All right, so, congratulations you have qualified to continue with the interview. I
will be conducting this interview to gain an expanded understanding about your attitudes
towards energy conservation. For complete accuracy, I will recording your answers.
Remember have a right to withdraw from the interview at any time.
Angela: Okay.
Dennis: Okay.
Okay, so on a scale of 1 to 10, 1 being least important, 10 being most important, how
concerned are you with environmental issues?
4 or 5? Maybe 6 on a good day?
All right. So, why dont you tell me about your living situation.
Well, I live at home.. with my parents.Kay.
Um, I...
Who else do you live with?
Uh, my brother and I have a dog and a ferret. Um..
Where do you live?
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Uh, South Philly. Pennsport, specifically. Um, around 2nd street.
Okay. And you go to Temple, right?
I do go to Temple.
Okay. Do you live off-campus or on-campus?
I live off-campus.
Okay. Um, and you dont have any roommates or anything? You live with your parents,
right.
I live with my parents.
All righty. So, why dont you tell me your routine after you come home from school.
Um, well, lets see. I, um, take the bus home. Then I usually walk the rest of the way. When I get
home, I either do homework, I have it, and if I dont, I usually sit around. Internet. Reddit. Or
television.
So, do you go to your room to do those things?
My room or the, uh, living room.
Okay. Where do you do your homework?
On the computer, usually. But I do a lot of art stuff too. So I do that on like, paper.
Okay. Do you have a laptop or a desktop?
I have a laptop.
All right. Um, when youre doing your homework, when you come home from school, do
you have your laptop plugged or do you have in running on the battery?
Um, it charges while Im at school and then Iunplug it to do it and then I plug it back in if it gets
low.
Okay. Um, when you are at home and youre in your room, do you have the lights on?
Hmm, not usually. Until it gets dark. I usually use daylight.. or the um, the computers backlit so
thats my main source of light.
Okay. How many lights do you have on when its nighttime?
Just the, um, I have one and its on a dimmer switch, so I dim it down when I go to sleep. And
thats just one light.
Is it the ceiling light?Its track lighting on the ceiling. And I have a fan on, on the ceiling too.
Okay. Um, so back to the computer. Okay youre coming home from school.. you um, I
mean, do you, I think you answered this before but, you have it plugged in or... you, um..
It charges while Im at school and then I unplug it because I can move it that way. [laughter] So,
I can take it around if I need to.
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And then you plug it back in when the battery gets low.
Yeah, I plug it back in when the battery gets low.
Okay. And, um, when you go to sleep, do you turn off the lights?
Yeah, I, uh, dim them.
Okay. But, you do have the dimmer on throughout the night.
Yeah.
Even when youre going to sleep?
Yeah.
Okay. What about the computer? Do you have that on when youre going to sleep?
I do. Um, because I watch things on it to fall asleep. But, I, there have been points where Ive
been done so I close it.
Okay. Is it plugged in when youre going to sleep?
Yes.
Okay. Is it on the entire time youre sleeping? Or do you.. flip it down before you sleep?
Is it.. when its closed, is it on still?
Is it plugged in when its closed?
Yeah.
Okay. Then its still charging.
Okay. Then its on all night, I guess.
Okay. Same thing with the lights, the dimmer, its on the whole night?
Yeah, I turn them off when I wake up.Okay. Why dont you tell me your routine when you wake up for school.
Um, I also have my phone plugged in that I use for an alarm clock. So, um...
So, you have your phone plugged in the entire night?
Yeah, so its an alarm. So, I wake up with the alarm. Turn off the lights, turn off the fan, if I can. I
have a ferret so if I dont leave it on, it can get hot and it can die. So, I need to leave some sort
of cooling system on.
So, you keep the fan on after you go to school?
If its hot out.Okay.
Yeah, but then I.. sometimes I shower, sometimes I dont.. because I wake up.. pretty late.
What time do you have class?
On.. MWF.. I have it at 3. T/Th I have it at 11.
Okay. Say, for example, its a Monday. Do you bring your computer to school?
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No.
Do you bring your computer to school ever?
Um, generally, no.
Okay. So, you have class from 11..
Till 5.
On Tuesdays and Thursdays..
Tuesdays and Thursdays yeah.
What about Mondays and Wednesdays?
3 to 5. Im only there for 2 hours.
So you get outta class at 5 everyday?
Everyday, yeah.
Do you ever, um, stay on campus after school?
Not if I dont have to.
Okay. Do you ever go to the library or the tech center?
Tech center, yeah.
Okay. When do you go there?
Uh, either before class or.. if I have a project to do, I will go after.
After class?
After class, yeah.
Okay. Um, why dont you tell me your routine of going to the tech center. Do you.. yknow
go to the..Well, yeah, if Im lucky theres a computer available.
Okay.
I usually just use it for printing.
So, youre usually not on there for too long.
No, I, no cause other people need to use it and.. there are so many people in there just doing
dumb sh-.. dumb things on there. Just... go home, really. [laughter]
Okay. [laughter]
Yeah, so, I just go in there real quick and um, get out. Okay.
Maybe check my email?
Okay. Do you turn off the monitor after you leave the tech center?
I log out.
You just log out?
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Yeah. And then it usually.. goes down. I didnt know you were supposed to.
Okay. Um, do you ever bring your phone charger to school with you?
No, um, except when, um, I can charge it at work sometimes, if I need to but... have you seen
those power stations at the SAC? They have like these.. its a charger and you plug your phone
in there. Its kinda cool so Ill use that sometimes.
Ive never seen them.
Oh, theyre neat. They have like, different, its like in the wall, and then have like different cords
for different kinds of phones and you can um,
Oh, like they actually have a USB...
Yeah, they like a little charge station.
Oh, wow.
Yeah, its pretty neat.
Wheres that?
Um, in the Student Activity Center on the uh, third floor, like where the lounge is.
Oh. All right. So, where do you work?
1910, Liacouras Walk, University Life and Residential Housing Office.
When do you work?
Tuesdays and Thursdays from um, 12, or 12:30 to 3:30ish.
Okay. Do you use the computers in there?
If I can.
Okay. Are you using the computer the entire duration of your work day? If I can, yeah, for like homework, or, Reddit.
Okay. Um, when you go into that room to go on the computer, is it already on?
Yeah, um, its running pretty much all day. I dont know if they turn them off at night.
Okay. When you leave that room, do you turn off the computer?
I turn off the monitor.
You just turn off the monitor?
Yeah, were not supposed to turn off the computer.
Okay. Who told you not to turn them off?Um, I dont... I guess its supposed to be just implied because someone usually needs to use it
so, its kind of a bitch to have to start it up again.
Okay. Um, are you aware of the Office of Sustainabilitys efforts to conserve energy on
campus?
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WHAT? [laughter] Um, well Ive heard about them. I did a, uh, they have a, um, food drive that I
helped out with a couple semesters ago. But.. and I have a shirt upstairs. But I dont really know
much about them.
As far as energy consumption goes, you have no idea about their efforts?
No.
Okay. Um, [pause], do you think the Office of Sustainability provides links and outlets for
students to obtain more information?
I... have never... accessed... looked into it... sorry.
Okay. How do you think the Office of Sustainability can create a more visible presence,
when it comes to making students aware of their energy consumption?
Well... um, wait what can they do or what can be done overall?
What can they do?
Uh... I dunno... yeah they dont have much of a presence around campus, I guess. College
students like things... that are... interesting. I dunno, make it interesting or like, fun... make it
interactive... uh... visual... kinda... cues? I think they have a guy in a... like, green man suit that
like does stuff now and then.
Yeah, Ive seen him. [pause] Would you be willing to participate in school-wide attempt to
lower our consumption?
Yeah. Totally. I mean, I know the tech centers 24 hours.. cause.. someone always needs a
computer.. so I guess theres not much they can do there.. but maybe if theres a way to make
them.. take up less power when theyre not being used.Okay. I think thats it.
Okay!
_______________________________________________________________________Intervi
ewer:Andrea Cicio
Respondent:Chris Min
Here we go. On a scale from 1 to 10, 1 being the least important and 10 being the most
important, how concerned are you with environmental issues?Uh, I think Im more of like a 5 or 6-ish, area. Like, its Its important but its not so important
that its, like, on my mind all the time.
Mhm. Um, on a scale from 1 to 10, again 1 being least and 10 being most important, how
important is it for you to conserve energy within your own home?
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I think, um, comparing myself to my family or just in general?
In general.
In general, I think Im like a 6.
Ok, um, and once more, on a scale of 1 to 10, how important is it to you that your school
actively makes an effort to conserve energy?
Um, 5[Chuckles]
Ok, so now Im going to ask a few more questions. Tell me about your living situation.
Well, I actually kind of live at home with my parents, um, so Im commuting, uh, I guess, we own
a pretty good sized house cause we live out in the suburbs, so its a bigger house, I guess, than
the ones out in the city at least. And, yeah, we have a backyard.
Um, so, tell me about your routine after you come home from school. What do you do
when you come home?
Um, pretty much go straightto my room, and um, Im probably trying to do homework. Ill turn on
my laptop and probably be on there for a little bit and then eventually start on homework.
Probably, you know, eat dinner in between that and, um, then go right back to just schoolwork
or just browsing the Internet on the computer.
So, like, when youre done with school work and browsing the Internet, like, what are
your activities with, um, your electronic devices? Like, do you leave them running all
night? Do you turn them off? What about the lights, too?
It depends. If Im running something on my laptop or downloading something, Ill leave my
laptop, like, open and on all night long.
Mhm.
And my phone and iPod are usually always charging throughout the night.
Ok.
So, yeah, those things are usually on unless, you know, theyre already fully charged.
Ok. And, so, why do you leave them plugged in?
Um, I guess convenience. It really is, like, I dont have to worry about it waking up in the
morning going Oh, my batterys dropped to a certain level,
Mhm.
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Or, you know, I have to find out that, you know, the thing Id been looking at on my computer
ended up shutting off because I didnt have enough battery.
Mhm. Um, so going off of that, tell me about your energy consumption at home.
Um, I think I try to save energy. Like, Ill try to leave my light off as long as possible before it
gets really dark and I need to actually to turn it on cause the sunlights out, or, um, I always try
to make sure even if Im gone for a split second that I turn my light off. Sometimes, Ill pull out
the plugs on my power shut when I know Im not gonna use it, so Ill just leave those out. And, I
guess, other than my heater right now for the winter and my laptop and my cell phone, I think,
those are pretty much always plugged in.
Ok. Um, so, give me a tour of your typical day in school.
Um, my typical day: I end up coming to school really early on the train, so I commute, um, I get
off, I go to the TECH Center for a little, usually, Im on the computer fora little bit, um, before my
8:00 class. And then I go to class and Im probably on my phone for a little bit, even during the
class,
Mhm.
And then afterwards I go right back probably, like, to the TECH Center or the library, um, using
computers again to waste time until lunch with friends and um, from there, its straight through
from class to class to class.
Mhm.Um, some classes The one class is in the computer lab so thats when Im on the computers
but the other two, like, Im either just checking my phone randomly during the middle of classes
but thats pretty much my school day cause I wind up leaving right after classes and going right
back on the train.
Ok, so when you travel from, like, the TECH and one class to another, do you make an
effort to, like, always turn off the computers or the lights or do you leave your phone
plugged in for a long time or do you try to time how long its plugged in for?I dont think I actually actively do that at school. I think its more of something I will do at home
but not really at school.
Ok, why do you think its something youd do more actively at home? Why wouldnt you
do it at school?
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I think its because the way you think of school. For me, its the way I think of school.
Mhm.
Because of a lot of times, its like Oh, Im already paying for this through my tuition, like, and at
some parts it seems like, you know, it seems like Temple almost I guess its almost like an
atmosphere where its like were already like, abusing it (I dont know if thats the rightterm) It
almost seems like everyones just doing whatever and, like, you almost just get caught in the
mindset, too, and youre like oh, whatever, people are just doing it so Ill do whatever, too.
So, piggybacking off of the conversation about energy conservation at home and also at
school, um, just expand a little more on your opinions about whether you think its more
valuable at home or school. Just explain the value of each.
Um, I think at home, because I know the price of energy, like, you know, I hear my parents tell
me that Oh, we need to save energy on the bills, or stuff like that, youre like oh, so Im the one
whos always turning off the lights that are on So, like, Im very mindful of that energy
conservation at school because, yeah, I know my parents are always talking about Ugh. The
energy bills are so high or something like that but at school, its like you almost seem like, you
feel like youre almost already paying for it because, you know, I take out loans and stuff just to
pay forschool so it almost feels like Im already doing that. Like, my tuitions already paying for
this.
Mhm.
Im going to use the most, or get the most from that money that I paid in tuition.
Ok, so even though you just said that, Im still curious. You said that youre concerned
about it [energy conservation] at home because youre paying the bill, but what if I were
to ask: Are you aware that energy conservation at Temple has a direct relationship to
your tuition bill, so, like, the more it goes up, the more tuition goes up? If you did know
that, or now that you know that, does that influence you to act on energy conservation in
school?
I guess its yes and no because... I guess because of the fact that Im a senior, I should be
graduating, its almost like eh, I dont care as much, like, if it goes up because my tuitions
already set rate for now and for next semester, so its almost like Its very Ill know it but it
doesnt really affect me because Im just like, eh, Im leaving soon But I think its also because
of the fact that, you know, there is a bill and it could affect me, but it seems... I guess its almost
to the point that Im just one person out of 40,000 people at this school.
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Yes, you are one body, but why dont you think that one out of 40,000 could make an
impact on energy conservation?
I guess its just statistically Its very hard. If I even try and figure out a percentage of that, it
almost seems like it would be, like, .0000, like 1, so it almost seems minute, I guess.
Ok.
Thats where the effect almost seems to wear off.
Mhm.
Its like, um, my effect is like, at a minimum.
Ok, so connecting energy conservation to Temple, are you familiar with Temples Office
of Sustainability?
You know, I probably walked by it maybe once in Mitten Hallbut thats probably the end of what
I know, or even knowing that it existed I probably read the sign, but it never really sunk in that
oh, theres actually, like, a department for this! I think its very like its almost like it never
existed.
So, going off of that you said you think its like it never existed, are you even familiar with
any of their initiatives? If not, does that contribute to its nonexistence? Or do you know
of it somehow because of something that theyre doing?
I dont even know theirinitiatives, honestly, because, you know, I dont, like I think because of
the fact that its Temple and theres so many people, and so many clubs and things are trying to
get your attention
Mhm.
That its hard to even realize that there are certain things, or certain organizations that are
even out there.
Mhm.
Even like, trying to send, like, a message but, because youre inundated with so many different
messages coming at you as Temple, and it seems like a lot of its like spam mail to my Temple
mailso Im always just like Ugh, Im not even gonna try to take the time to read this.
Mhm.
I may just read it and be like, Oh, its another Temple org.
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Ok, so, um, speaking of how they [the Office of Sustainability] reach out to people, do
you think the Office of Sustainability provides relevant links and outlets for students to
reach out to them?
I dont even know because I really dont know anything about them. Maybe, like, I would only
know because of this class but before that I had no clue that there was such a department or a
place to even go to within Temple for such stuff.
Mhm. So, how do you think that the Office of Sustainability could create a more visible
presence to the Temple student body?
Um.
and something that actually says something.
Ithink thats really hard because of the fact that there seems like theres a new event going on,
like, at Temple every time, but I think the Temple Made stuff was pretty good. I felt like I was
seeing that stuff everywhere. Like everywhere I turn, I somehow found it somewhere and I think
if they went on that premise of just, like, flooding the campus but, like, and its everywhere: you
know, on the floor, you know, billboards, whatever.
Mhm.
Like, I think banners, like, even that I think, like, just seeing it, I think at least would bring to mind
something but Ive never even heard of the department of sustainability.
Mhm.
Ok, so now that youve mentioned Temple Made, do you even think that it would even be
a good idea for them to link up with the Temple Made campaign? Do you think that
approach like that would work or do you just think that them mirroring Temple Mades
approach is something that would work?
The only drawback with Temple Made is I really still dont know what Temple Made is, so its a
vague concept to me.
So, linking two vague concepts would just not work?Yeah, so, like, Im just like... I know what Temple Made... I know of it, but still, like, theres a
disconnectbetween knowing it and actually, like, you know, just actually knowing what its
about.
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So, do you think that the Office of Sustainability should follow the in-your-face kind of
approach rather than link it to them [Temple Made]?
Yeah, just to even know that there is a department and there is such an effort going on at
Temple
Mhm.
might even help me to actually put a face to something, like, or, you know, just the fact that I
would know it because if it didnt, like, even right now, like, I dont really know anything about it,
so I think just to make itself visible and, like, just to think about it, I think, would be good for it
because I know nothing about it.
Mhm. Ok, so tell me your thoughts on how the Office of Sustainability can make energy
conservation meaningful and, not only meaningful but also relevant to students lives.
I guess Uh, its hard. I think, um, it really is information, um, but I think for energy, like
specifically for energy conservation, um, its really hard because, like, its hard to see your
effects on, like, how you can really affect, like When you think of like, oh, I wont charge my
phone at school, it doesnt really seem like youre really doing much. Or even the monitor, like
turning off a monitor, like, it doesnt seem like youre doing much
Mhm.
But I guess its trying to remind people that, you know, if you can get everyone involved it might
be so much more. I think going around that or even telling people, you know, the effects of
going through for energy, you know, um, just really showing that it can impact you at Temple
and it does impact you.
So, going off that mention of a school-wide attempt to conserve energy, do you think that
some kind of incentive would help you and other students to participate in it?
Uh, I definitely think so because, um, I have a recycle program at home and they actually do,
like, points, like, and you can actually redeem those points.
Mhm.
And sometimes that does come on my mind, Im like Oh, yeah, Im recycling, I can get points
for this.
Mhm.
And actually get cool stuff for free because Im recycling and saving, so I think that does help
here and there, like, especially for those, like, certain people,um, who are really on the edge
about it, I think giving them an incentive really helps a lot.
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Ok. And, um, are there any other ways you think the Office of Sustainability can show
students that their personal actions personally impact energy conservation?
Uh, I feel like if they could, it would kind of help just because it kind of shows you are making a
difference
Mhm.
Because like I said, I feel like Im probably making the smallest dent possible towards energy
conservation
Mhm.
When its just, when it feels like just me and when it feels like the culture of Temple just doesnt
have energy conservation or conservation in general in mind and so, like, youre going against
the wave, or the brand instead of the current culture of Temple and I feel like if thats the case,
like, yeah, it does feel like youre going against the current almost.
---
Ok. Well, thank you for letting me speak with you today. I appreciate your insight.
Thank you.
On a scale from 1 to 10, 1 being the least important and 10 being the most important, how
concerned are you with environmental issues?
5
On a scale from 1 to 10, 1 being the least important and 10 being the most important, how
important is it to you to conserve energy within your own home?
____________________________________________________________________________
__
Interviewer:Andrea Cicio
Respondent:Katy Buda
Hello, how are you? My name is Andrea Cicio and Im going to be interviewing you about
your attitudes towards energy conservation. You reserve the right to decline to answer
any question and to withdraw from the interview at any time.
---
Are you a freshman, sophomore, junior or senior?
Freshman
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6 to 7
Ok, and, on a scale from 1 to 10, 1 being the least important and 10 being the most
important, how important is it to you that your school actively makes an effort to
conserve energy?
5
Ok. Tell me about your living situation.
I live in a dorm on campus, 1300.
Do you have roommates or are you in a single?
I have three roommates, two in my immediate room, um, two others in an adjoining room, a
suite.
Do you guys have a common room?
No, we have a foyer and then two bathrooms that lead off from it.
Ok, do you guys, like, all hang out in one persons bedroom or, like, in the foyer?
Not really. We kinda just chill in our rooms.
Ok, tell me about your routine when you come home from school.
Um, if its in between classes, I might take a nap. If its, like, after the whole day, I might just
come back and drop off my stuff or get something to eat, um, or I might get ready for [soccer]
practice or I might just do something relaxing or I might do homework.
Ok, now tell me about, like, when you do homework or when youre, like, relaxing, are
you using a lot of electronic devices? Are you on the computer? Are you watching the
television?
Uh, Im usually on my laptop, with headphones plugged in and with my phone, like, off to theside of me.
Ok.
And I usually have I like to havethe large light in my room turned off and have, like,
Christmas lights that I have up on and then maybe one desk lamp.
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Ok, um, now, when youre done using your lights and your laptop and your phone, do
you... Well, first off, do you always keep them charged?
Uh, my laptop I always keep plugged in but thats because if I unplug it, it immediately turns off
because my batterys dead.
Ok.
So, I dont know, I might not have kept it plugged in as much if it had a working battery.
Mhm.
Uh, my phone I only plug in when its low on charge.
Ok. And what about the lights? Like, when youre leaving a room, do you make an active
effort to turn them off or do you kind of just let them hang, or do you just not turn them
off?
If I have the big overhead light on, usually Ill turn that off. If its the Christmas lights, though,
then Ill just have them plugged in. Ill usually leave them in.
Ok. What about your roommates? Do they tend to leave everything on, too, or are they
more likely to conserve [energy]?
Uh, theyre pretty good about turning off their lights.
Ok. Alright. Um, now Im going to transition from home to school for a little bit and [and
ask you to] tell me about your routine at school, like, what do you do in class? What
happens when you leave a class? Just give me your day... just give me your typical day.
Um, well I guess, Monday Id have French and thats, you know, were not really responsible for,
like, turning on and off lights or anything like that. I just kinda go and sit for fifteen fifty minutes
and leave and then I have, um, my English class, and we usually get there earlier than the
teacher so sometimes well be turning on the lights but shes usually the last to leave andthats
the same schedule on Wednesday, Fridays just having the math class So then on Tuesdays
and Thursdays I just have my math class first which is in a big lecture hall so were not
responsible for lights orMhm.
Anything at all, um, and then, uh, my other class is World Affairs and we might get there
earlier than the teacher but theres a class that leaves that just leaves the lights on for us.
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Mhm. Now, speaking of the lights, do you feel like you dont have a right to turn them
off? Do you kind of just feel like youre leaving so its not your responsibility; someones
coming in? Just tell me about your attitude.
Yeah, its Well, at least for, like, classrooms, most of the times were not the last ones out
there. I dont think Ive ever been the last to leave the classroom after the professor, so, Ive
never really run into that situation.
Mhm.
Im sure if it was a small class that wasnt used often I dont know. I probably still wouldnt
Mhm.
Just because I dont usually think of that for classrooms
Mhm. Now, do you think that if someone were to be the last one leaving a building, like a
classroom, or like, just a hallway in general, like, do you think they should make the
active effort to unplug a charger, a light, or anything?
Yeah, I wish I was better about it myself.
Mhm.
And Im sure if youre the last one leaving the classroom and its, like, theres, like, a small
classroom in Tuttleman thats right near, um, the, you know, Honors lounge, and I dont think
that gets used as often as, like, other classrooms
Mhm.
Cause you know, its more of like a really small conference space. Its all one long table so, you
know, I think that for that room just since its less, you know, popular and its not used as often
Mhm.
that, you know, hopefully if I was the last to leave that one Id turn the lights off.
Mhm. Now, you said you wish youd be better at it [conserving energy].Why do you wish
that you could be better about it?
I just know that its good to get in the habit of it, especially, like, when I get older and have my
own home, just to lower energy costs.
Mhm. Now, you just mentioned lowering energy costs. Do you think conserving energy is
more valuable in your home or in your school?
Um, well obviously school would be much larger, so more measures for energy savings in the
school, like a university, are gonna have a bigger impact than my home.
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Mhm.
But, you know, I have more control over my home, so, thats I wouldnt really be able to do
much about the school.
Mhm. Why do you think that you wouldnt be able to do much about the school?
I mean, unless I was like, in an environmental club or something like that, then maybe we can,
like, talk with the school but thats not really where my interests lie.
Mhm.
So, probably just try to be good about it at home.
Mhm. Well, then, how do you think that you would reach out to the school? Like, if you
were to make an impact?
UmUh, I dont know. I guess wed just find the correct office that deals with those concerns
and we had, you know, a structured club, you know, that met regularly and, you know, actually
had some voice in the student community...
Mhm.
Then maybe, you know, a meeting could be set up or a petition made or something along
those lines.
Mhm.
Um, so are you familiar with Temples Office of Sustainability? No.
Do you think that you arent familiar with them just cause Like, do you mean that
youre not familiar cause, like, youve heard of them but you dont know what they do?
Ive probably heard of them at one point but its not a concern of mine.
Mhm. Do you think that they promote themselves well? Like, did you at least have some
kind of idea that they existed or is this just, like, a totally new concept to you?Um, they could use some more promotional, uh, messages, I guess, or pamphlets or
something. I dont know because I really dont hear about them much.
Uh, how do you think they could reach out to you in a way that would interest you?
Free food. No, um [Laughs to self], I dont know. Uh, just, you know, more signs, probably, just
around common areas, dining halls, stuff like that.
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Mhm.
Thats usually where I notice, like, clubs and stuff.
Mhm.
So, do you think that they would benefit from a lot of social media and just, like, being
present in a lot of places where the student body is?
Yeah! But its, you know Yeah, yeah, if theyre trying to promote something or trying to get
kids to do something then, yeah, the dining areas would be the best place to have a large
presence.
Mhm. Ok, now say that in the future, they were to establish their large presence and they
get the signs out there, but then it comes time for you to, like, pick up this because a lot of
people, probably myself included, would be like screw the school and leave it on, so... [laughs to
self]
Well, you just said, you know, the school has to pay more. What if you had to pay
something and read it. What would jump out at you that would make energy conservation
meaningful to you as a Temple student?
Um Well, I think I think a lot of things people already know, like, turning off lights,
unplugging stuff, so reiterating that on a pamphlet really isnt gonna be any new information.
Mhm.Like, if theres some other way the school is trying to get us to cut back that we wouldnt
immediately think of ourselves that would be the best thing to put down on there.
Mhm.
And also just, you know, facts about how much it costs overall and all the But then for the
school, I mean, since were not really directly paying for their energy costs, it doesnt have as
much impact on us, so maybe just on a larger scale, like, you know, um, CO2 emissions or
something like that versus, you know, oh, the schools gonna have to pay more if you do more?
Did you have any idea that energy conservation is directly linked to tuition rates? So,what I mean by that is the more energy the school uses, the higher the tuition will go up
eventually because the school has to somehow compensate for what theyre paying for
energy.
I mean, if there was Well, thats the thing, like, I kind of thought of that but, you know
How How much of a direct link is that? Like, thats what students dont know, so if youre
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gonna hand outa pamphlet, you, like, thats whats gonna get their attention. So that would
probably be the best thing just to show how, you know, if theres a pattern between a raise in
energy costs and student tuition because if it doesnt look like theres as much ofa direct link,
then students really arent gonna be concerned as much.
So, as a whole, do you think that that fact would jump out at students? Do you think it
would get them to care or no?
Yeah. Yeah. Definitely.
Ok. And now that youve said that, are there any other messages that you think would
jump out at students cause you said, you know, all the typical turn off the lights
[messaging] is old, so what else, aside from tuition, do you think would get you to care?
Um, I dont know. It depends on theperson. Some people respond to statistics, other people
respond to, you know, graphs, charts, things like that, well that kinda falls under statistics. Other
people like freebies and heres a water bottle, you know, save the earth, that type of stuff. Um, it
all just... depends, so I guess I have nothing specific.
Well, that is definitely helpful, and now, on a larger scale, what would make you more
willing to participate? Aside from the messaging, would a school- wide attempt or an
incentive help you to conserve energy [at] school?
Yeah. Probably.
Do you have any ideas of what kind of incentives would attract you to participate?
If there was any way for them to judge how much per dorm room of energy costs the school was
paying and if they could give us an incentive, like, you know, a reduced tuition bill for the next
year or some type of, like, um, bonus payment or Diamond Dollars or something just by like
monitoring how much energy per room and, like, if we as a room got our, you know, our cost
down, I think thatd be really beneficial.
---
Well, thank you for your insight. I appreciate you coming to speak with me today. Yep.
______________________________________________________________________________
Interviewer: Chris Hoopes
Respondent: Emily Nydick
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Me: I will be conducting this interview to gain an expanded understanding about your
attitudes towards energy conservation. For complete accuracy, I will be recording your
answers. Please note you reserve the right to withdraw from the interview at any time.
Me: 1- On a scale from 1-10, 1 being the least important and 10 being the most important,
how concerned are you with environmental issues?
Respondent: ummmm5
Me: On a scale from 1-10, 1 being the least important and 10 being the most important,
how important is it to you to conserve energy within your own home?
Respondent: 7.8
Me: On a scale from 1-10, 1 being the least important and 10 being the most important,
how important is it to you that your school actively makes efforts to conserve energy?
Respondent: ummm, wait scale of 1-10?
Me: 1-10.
Respondent: I guess 67
Me: Tell me about your living situation.
Respondent: At school I live with three other roommates in an apartment off campus?
Me: In apartment off campus? How long have you lived there?
Respondent: A little over a year.
Me: Is it far off campus?
Respondent: No, not at all. No itsnot far at all.
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Me: Tell me about routine after you come home from school.
Respondent: Ummm.I guesses it depends on the day. Try to go to the gym and do homework
for a very long time. And just hang out with my roommates; my roommates are my best friends.
Me: Umm what do you guys do at home?
Respondent: I dont know what all girls do. (giggling) Justhang out watch TV, go out to eat. Go
to downtown.
Me: Do you guys watch a lot of TV at night?
Respondent: Not really, like a couple shows we all like to watch together.
Me: um.. as far as like other electronics. Are you on the computer a lot?
Respondent: ahhhyeah for school I guess. Im on my phone a lot more, probably more than
the computer. Just cause you can do everything on your phone that you can do on a computer
too.
Me: Do you ummmDo you ever liketurn your computer off when youre not using It.,
or do you keep your phone unplugged when its fully charged?
Respondent: No, I probably I leave everything plugged in. Which is bad.
Me: When youre sleeping included?
Respondent: Yeah I leave pretty much everything plugged in. Even if Im not using it.
Me: Ok now tell me routine when you umm wake up for class.
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Respondent: I.Eat breakfastI check my email. I look at my planner and see what I need to
do to get done before I go to class. Umm.make coffee. Bring it with me in a reusable mug.
Point for me there. I dont know just the normal.
Me: Do you spend the majority of your days on campus?
Respondent: Yeah, I would sayI dont go home until im done with everything for the day. So
Im on campus like 90% of the day.
Me: Before you go home, are you like doing extra school work on campus?
Respondent: Yeah, I like to get as much as homework type of stuff done. Um before I go
home, I just dont like to do it when Im home.
Me: Where do you mostly do it on campus?
Respondent: Ummm.Usually I go. I go to like the computer labs. The library or like
tuttleman, sometimes the tech center, but not that often.
Me: Ummm, do you believe that temple makes a conscious effort to umm consume, err
conserve energy on campus?
Respondent: I think theyre tryingthey definitely want more students involved and like behind
the effort. Just to be more passionate about it like they are. They are definitely trying though.
And I dont think there, I dont think we are really a sustainable school, but I think we could be a
lot more efficient. I just think they need more faculty and students to get involved.
Me: Do you think students, that might live off campus are more concerned with
conserving energy at their own house? Or on campus?
Respondent: I mean I definitely think about it more when im at home. When Im at home Im
like turning lights off, imp like I mean I leave stuff plugged in, but I havent thought of that till
now, but Im always like turning off lights and doing those kind of things. Like heating and
cooling, you know were paying for our bills. So I definitely care about it if I can lower my energy
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bill or my you know gas bill. Im gonna do it, but when Im on campus, when Im on campus,
honestly I dont think about it. I wouldnt like turn off the light in this room when we leave.
Me: Are you more concerned about your energy bill saving you money, or like lowering
our earths carbon footprint.
Respondent: Definitely saving me money.
Me: Do you think most temple students feel the same way?
Respondent: I think college is a stressful time when youre thinking about money, I think most
kids are gonna say that they are turning off their lights to save my energy bill, then you know
than save the planet.
Me: What do you think made temple switch, you know, you said earlier they dont they
are just beginning to become more of a sustainable campus.
Respondent: Umm I think they realized how inefficient some of their building are and umm I
dont know I think they looked at it like the big picture of Philly in general. They looked at how
they could just help Philadelphia, north Philadelphia more, energy consumption. Ummm I dont
know I think they just became more aware of how inefficient they are and now they are trying to
fix that.
Me: Umm, so do you think temples more worried about sustaining an environment or
saving money?
Respondent: I think they are more worried about sustaining an environment, but they in order to
getmore students involved they are trying to appeal to them this could lower tuitionthis could
lower blah blah blah.
Me: ummm Are you familiar with Temples office of sustainability?
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Respondent: Mmmhmm I knew about it before this class. Actually the woman who talked to us
came to one of my gen Ed classes my freshman year that was for science. And like talked to
our class.
Me: The same like spiel?
Respondent: Yeah yeah (laughing)
Me: Were you familiar with their..Will yeah I guess you were familiar with their initiatives
Umm do you think they are successfully communicating their goals?
Communicating what theyre trying to achieve.
Respondent: Yeah yeah I think when they talk to you in makes sense and is kind of like you
know its something that we should be doing. I think they just need more like man power behind
them. You know I didnt realize that her office is like no one its just like her. I was like wow you
need more help.
Me: Umm Do you think they student body, like the student body in general is aware of
what temple is trying to do with their ummm initiative to save 25% of their energy bill?
Respondent: ahhh, probably not. If I ask my roommate that question, I dont think theyd have
any idea. Umm about sustainability issues. I think it just like depends. Like how I had her my
freshman year class. I dont think the majority of the student body is aware of it.
Me: Umm do you think there are other outlets that she can reach through to spread the
initiative?
Respondent: Ummm.I think what, I think definitely trying to appeal like incoming freshman.
Like people in the dorms is really good idea. In the dorms like in a building that for temple thatyou can actually make a difference and do a lot to help out. But people that are older and not
actually on campus its not, you cant have like as much as an impact on it I feel.
Me: How do you think like they could make their presence more visible?
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Respondent: To older students?
Me: To like um prospect students you mentioned.
Respondent: I dont know maybe like they could include more stuff like orientations. Just in like
marketing for temple in general for prospective students. When I was applying I dont
remember anything standing out about sustainability. It definitely wasnt a factor in me coming
here at all. I guess just making it more well known like other things are incoming freshman.
Me: How do you think the office of sustainability should go about making this more
relevant for students?
Respondent: ummm.I mean definitely for me, like you said before. Make it more of a
financial takeumm not that like Im always thinking about money or something but Im just
trying to think how it would appeal to me. I guess thats the only thing that would make it
relevant. Rather than you know, I dont really have that much passion for the environment. I
wouldnt like be in an environmental club. Umm so I guess yeah haha.
Me: Do you notice like, are there any like have you seen flyers or ads on campus err
have you seen any type of copy trying to promote.
Respondent: I dont think so, trying to like promote the sustainability?
Me: Mmhmm
Respondent: I dont think so
Me: Do you think that would help?
Respondent: Yeah definitely, I mean theres stuff hanging everywhere I feel like theres signage
all over the place. If they got out there with that definitely.
Me: That concludes our interview; I appreciate the participation, and feel free to contact
me if you would like to share any more insights.
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_________________________________________________________________________
Interviewer: Chris Hoopes
Respondent: Kevin Comly
Me: I will be conducting this interview to gain an expanded understanding about your
attitudes towards energy conservation. For complete accuracy, I will be recording your
answers. Please note you reserve the right to withdraw from the interview at any time.
Me: On a scale from 1-10, 1 being the least important and 10 being the most important,
how concerned are you with environmental issues?
Respondent: ahh a 5 Im not very concerned.
Me: On a scale from 1-10, 1 being the least important and 10 being the most important,
how important is it to you to conserve energy within your own home?
Respondent: Ahh a 6.
Me: On a scale from 1-10, 1 being the least important and 10 being the most important,
how important is it to you that your school actively makes efforts to conserve energy?
Respondent: about a 5
Me: Tell me about your living situation?
Respondent: My living situation? I live with one other person. In a two story house with a
basement we have a cat. Been in this neighborhood for about five years.
Me: Do you live off campus?
Respondent: Yes
Me: Tell me about your routine when you come home from school.
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Respondent: When I finish my classes and come home from school I usually have a meal,
umm relax with the TV. These are my days when I dont have work right after class.
Me: Umm how many hours a day do you think you watch TV?
Respondent: Usually about two and a half.
Me: When you are done watching TV, do you make a conscious effort to turn it off?
Respondent: I do, however my roommate leaves the TV on all the time (giggling).
Me: Like other appliances, do you guys keep your laptops running all day?
Respondent: Yeah my laptop is always plugged in and charging.
Me: Umm if your cell phone is completely charged, do you unplug it?
Respondent: Nah I keep it plugged in. The air is always on umm or heat depending on the
season.
Me: Would you say you are more energy conscious than your roommate?
Respondent: I would say Im a little more energy conscious than him.
Me: Is there like one of you guys that are constantly bugging the other about turning
appliance off?
Respondent: ahhh Im certainly bugging him more often than he is bugging me. I dont get too
many complaints about it.
Me: What about when youre sleeping? Do you like to keep like umm music playing? Or
do you have a TV on? Do you keep lights on at the house?
Respondent: I listen to music while I sleep. From my laptop.
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Me: Do you leave lights on when you go to sleep?
Respondent: Not in my immediate area, once again my roommate usually sleeps on the couch
in the living room and leaves all the lights on and the TV on (laughing). Theres also fish tanks
running all the time.
Me: Tell me about your routine when you wake up for class.
Respondent: Wake up early, take a shower. Listen to music in the shower. Brush my teeth
routine. Go down and have some coffee. Maybe Ill catch the morning news on TV. Then I get
in my car and drive to school.
Me: Tell me about your energy consumption once you get to school. Umm like where do
you spend the majority of your time and conscious of your energy consumption at all?
Respondent: I dont make a conscious effort to conserve energy once I get to school. If Im not
in class Im usually in the library or the tech center.
Me: Is there any reason why you havent made a conscious effort to conserve energy on
campus?
Respondent: I think probably cause I havent experience any direct consequences.
Me: Umm if you were the last person out of a classroom, would you turn off the lights?
Respondent: I think I would.
Me: Do you think its more important to conserve energy at school or at home.
Respondent: At home its more under your control, but at the school its kind of up to the
institution.
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Me: have you ever noticed any signs or have you noticed an effort around temple to
conserve energy.
Respondent: There might be a bigger effort, but Ive noticed a little effort. In terms of turning
vehicles into greener machines. Ive noticed a project by students in front of the food tents. The
solar paneled outlets on the tables. But things like that I notice around Temple.
Me: UmmmIf you were to conserve energy, would you be more willing to do it from a
financial stand point or would you be more concerned with lowering our carbon
footprint.
Respondent: To be completely honest, Id probably do it from a financial standpoint. Although I
would embrace the environmental consequences.
Me: Do you think most temple students are aware of umm temples plan to conserve
energy?
Respondent: Umm nooo I dont think they are aware.
Me: Do you have any thoughts on how they could become more aware?
Respondent: Umm Im sure..Well some of my suggestion might happened. To include it in
some of the newsletters or ah maybe a fair to display some of the changes they made in a
public sort of forum. At the bell tower or something like that.
Me: Are you aware of the current efforts that temple is putting in. For instance the
architecture around campus is all supposed to help the campus become more green.
Respondent: No Im not aware
Me: What do you think Temple could do to make the new buildings more known?
Respondent: I dont know thats an interesting question. Theres always a lot of construction
going around campus, since my first day at school. Not a lot of acclamation to whats
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happening. If there was more word about construction and what it is going on. You could
maybe help use that to spin it into a green thing.
Me: In the past, when you have been on temple campus. Have you been aware of any
waste of energy?
Respondent: Maybe not in an invert sense. But maybe the tech center might be wasting
energy. All the lights on 24/7 and all the computers on umm might be some way to sort of
watch the schedule of traffic so you could cut some power and leave some.
Me: Umm do you think some type of incentive would help temple students make more of
an effort.
Respondent: Yeah I think a financial incentive would help rather than an environmental
incentive. Any type of incentive would help though.
Me: Are you familiar with the office of sustainability?
Respondent: I have heard of them, but I think they could do more of a job.
Me: How do you think the office of sustainability could make more of a presence?
Respondent: I think they could maybe have more of a physical presence, maybe have some
type of student body ambassador.
Me: Thank you very much, that concludes our interview. I appreciate the participation.
Respondent: Thanks you did a great job .
______________________________________________________________________________
Interviewer: Sean Pepley
Participant: Tori Sklar
Sean: Alright so... this... this is Sean Pepley interviewing Tori. Can you tell me about your
living situation
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Tori: I live in an apartment with one other roommate, just off campus.
Alright ... cool. So you said one other roommate?
Yes
Alright... sweet.... So if you could, give me a run through of your day after you come
home for the day
After I come home... It kinda varies, but for the most part I'll like relax and watch tv for a little bit.
I'll make myself dinner. I'll um.. do my homework and if I get down early enough I'll probably just
watch tv again.
Alright... so you talk twice about watching tv. Can you tell me a little more about that and
other gadgets you might have? Or technology things that you might have.
Um... like... I'll usually do that and be on my laptop at the same time, but um usually just in the
living room. I don't usually have a lot of things running at the same time.
What about your roommate. Does she have similar habits or does she...
Yeah they're pretty similar. She doesn't watch as much tv... she watches on her laptop a lot...
Mmmhmm
I try not to because I'm the one paying the bills, kinda thing. Usually I'm guilty of leaving thingsplugged in like my phone charger when I'm not using it, that's kinda bad, but I don't leave the tv
on in the room or the lights on in the room, anything like that.
So are... are you ever like charing your laptop or your phone when it's already completely
charged?
No uh... I usually unplug it as soon as I can because it kills the battery (laughs) but I used to
she's usually not home a lot, but she'll have a lot of things going. More than I do, I guess.
Alright... so like the tv and the laptop. Are they for the most part turned on all the time?
No (pause)
Have you ever just left something on?leave the laptop in a lot but then I realized how bad it
was for the device itself.
Alright so... tell me about your day from when you wake up to when you go to class
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Um.. I usually... I usually wake up and make myself breakfast and then I check my email, go on
the computer for a little bit then I'll start getting ready for class and then I'll go to class. Like I
don't give myself that much time in the morning, but you know like: wake up, eat, get dressed
kinda thing.
So when you're at school where do you find yourself spending the majority of your time?
Um... in class or I'm the tech center a lot.
Ok. One second. (pause). So do you think you make an active effort to conserve energy
when you are at school?
Um.. not really. I mean, I'm not like purposely wasting electricity, but I'm not like doing anything
like I don't turn off the lights or anything in the classroom or at the tech center, I don't usually
turn of the monitor or anything.
Do you have any reasons why?
Um... I kinda don't see it as my place, I guess.
Alright cool. So you say you don't see it as your place. Can you elaborate on that a little
bit?
I mean like I'm usually not the last person in the room so I'm not going to turn off the lights. Or
like even if I am, I just assume somebody else is coming into the room and I don't... I usually
don't shut of the monitor or anything because somebody usually just jumps in right after me. Ijust don't... I dunno.. I just don't.
Ok.. so.. Do you think that energy conservation at school is as important as it is at
home?
I realize that it is important, but personally for me because I'm not paying for it I guess it
doesn't... like at home I'm extra careful, but at here not so much.
Alright.... (pause) Alright so you do you think it's more important to conserve energy in
your own home or at school?
I think in my own home...
Ok
difference
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Alright so are you familiar with the Office of Sustainability?
(Laughs) Yes.
And are you familiar with their initiatives?
I'm vaguely familiar. (Pause)
Do you think they successfully communicate their goals and efforts?
Um... not really. I mean before this project I didn't really know what they were doing. (pause)
So have you been to their website?
No.
Ok.... so you haven't been to their website and you're sort of aware but not entirely. Do
you think that the