Sep 01, 2020
The Apple iPhone brought a whole new level on interface and features such as incorporating the iPod technology as well as multi touch technology which let users to control everything using only their fingers. Next, the research will provide detailed explanation and information on each factor that will affect the customers satisfaction. Dr. K. Soniya | Mr. G. Mohanraj "A Study on Factors Affecting Brand Trust Apple (I Phone)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-6 , October 2018, URL: https://www.ijtsrd.com/papers/ijtsrd18899.pdf Paper URL: http://www.ijtsrd.com/management/marketing-management/18899/a-study-on-factors-affecting-brand-trust-apple-i-phone/dr-k-soniya